as the name suggests we at Appliance Division have developed a novel
concept whereby we can reach out to the local technicians in the field and
teach them about the correct process of servicing and repairing the
appliances. We also tell them about the number of developments that are
taking place at Godrej and the number of opportunities, which are now
available to them professionally. This enables us to establish a rapport
with them which will help create goodwill in the market and hence this
programme was aptly named “Sambandh?
The process started in September, 2005 wherein we met the local
technicians to try and understand their difficulties and constraints which
prevented them from doing a professional job. Also we touched upon the
important aspect of the cost and time that these technicians were willing
to spare in order to acquire this knowledge.
Having done this ground work and collected valuable inputs from the end
users we went about the task of developing a two day module which would
cost Rs. 827/- and be able to encompass information from basics to the
actual process of diagnosis and repairs. It took a great deal of effort
and brainstorming before the first module on Frost free technology took
shape. It was ultimately made out in the form of a multimedia presentation
which apart from still pictures and theory also contained video shoots and
animations which were properly sequenced and packaged to deliver the
visual effects. It made learning easy and interesting for the technicians
and most importantly the understanding of the concepts was made easy and
This programme was rolled
out in December 2005 in the four regions and the canvassing for the
programme started at the branches from January, 2006 onwards.
We at Mumbai branch have achieved phenomenal success and beginning
February, 2006 till May, 2006 we have trained 271 technicians. Major part
of this success has been contributed by ITI students.
We have successfully bagged a large contract, for training, from
Directorate of Vocational Training, Mumbai, under the able leadership of
The Director, Shri. J. D. Bhutange for conducting the Sambandh training
programme for all their Industrial Training Institutes spread across the
state of Maharashtra. We have estimated the number of students to be
around 2500 who will be trained by us at Mumbai branch and across
different ITI locations in Maharashtra. We expect to complete this
ambitious programme in about 18 months.
The advantages of this project are many fold both for the ITI and their
students and as well as for us at Godrej.
ITI can add lot of professional value to their exsisting format of one and
/ or two years courses by providing sambandh training programme as an
value addition for their students who will have an industrial exposure and
the knowledge of latest technology in the field of Appliance industry.
This apart from benefiting students themselves will also give a boost to
We at Godrej can also derive many benefits. Apart from being a consistent
source of revenue generation we shall be able to reach remote corners of
state of Maharashtra and groom these 2500 prospective candidates of
different ITI’s who could be our company’s ambassadors. Since most of
these students will be taking up their career in appliance industry we can
keep in touch with them individually thus keeping our Sambandh alive. Also
by keeping our channels of information open for these students we will
create a live database which will be extremely useful for our line of
Further, as a part of multi-skilling of these students we can also offer
our future training modules on different products that are expected to be
launched by us in due course of time.
Hence, this Sambandh Training programme is seen by us at Mumbai branch as
a win win situation and we are confident that we will be working towards
this as a social cause and contribution to the society by being able to
provide professional guidance and technical knowledge at a highly
affordable price and shortest possible time.
We also would like to thank the Director Shri J.D. Bhutange (Directorate
of Vocational Training, Mumbai) for having made this possible by accepting
our offer and giving us an opportunity to work together for this noble
Team ?Appliances Division