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Godrej Refrigerator Crowned King

The Godrej Refrigerator, the “most preferred
refrigerator  brand?

waaz, India’s Hindi consumer channel, in association with AC Nielsen, ORG-MARG and ICICI Bank, awarded brand leaders across 21 products. The Awaaz Consumer Awards saw Godrej being voted the “most preferred refrigerator brand?by none others than the consumers themselves. Despite the onslaught of competition, Godrej refrigerators have time and again proved their stature in the market.

First it was the “Superbrand?status, then the “No. 1 in Customer Satisfaction?and the latest being this recognition from CNBC Awaaz. We are very proud to say that Godrej refrigerators continue to dominate the minds of consumers.

The survey was conducted with the aim to inform consumers about the most preferred brand; the attributes that they preferred in various categories. This was mainly undertaken to create awareness among advertisers and manufacturers, about the parameters on which consumers prefer a particular brand to other brands.

“Preferred?brand rather than “favourite?brand was the parameter captured in this study, as preference was deemed to reflect experiential and thereby more realistic responses. Preference also indicated future intentions of repeat purchases.

L-R: Diptendu Bhattacharya, Regional Manager (North),
accepts the Awaaz Consumer Award on behalf of the Godrej
Appliance Division from the Country Head of AC Nielson.
Seen in the background is the famous anchor Javed Jaffrey.

A nationwide research with about 7,000 consumers spanning 21 cities and 21 product and service categories was collated to arrive at the most preferred brands in the country for the year 2004-05. This just goes to show that Godrej has incorporated trust in people all over India.

Anisha Kumar

News Sales and Cricket ?A Winning Combination

004-05 was a great year for the Appli-ance Division as they met their Annual Business Plan targets. The morale of the team was upbeat and the spirits high for not only the employees on the Godrej payroll, but also for canvassers/franchisees alike.

In order to celebrate the event as also to set the tone for the coming year, it was initiated by the Mumbai Branch News Sales team that a cricket match be organised between the Staff and the Franchisee/Canvassers Teams. The match was organised by Sangeeta Mishra (Project News) at the Godrej Colony Ground on 4 April, 2005. A total of 60 members split into five teams were invited for the match.

The day was hot, the mood was high; the tension to win the match by either side was seen on everybody’s faces. Since there were five teams, the match was given the league format with the finals to be held in the evening. The day went on to see some good batting, bowling and fielding talents with each Franchisee/Canvasser Team trying to outdo the other and fighting it till the finish.

L-R: Uruj Abbassi, Appliance Service, presents the Man of the
Match and the Best Bowler trophy to Wasim of the Franchisee Team.

In the evening, it was decided that the league winner team would have the privilege to play with the Godrej Management Staff. Ashwini Keswani tossed the coin and declared the grand finale match open. The Management Team won the toss and chose to bat. The Technician Team was led by Wasim and the Management Staff by Shelke.

Vikram opened the innings with Milon Chatterji. The Staff scored a total of 67 runs in 10 overs, setting a target of 68 runs for the opponents. The beginning of the Franchisee Team was not encouraging with 16 runs at a loss of five wickets in just three overs. Seeing the initial success, the Management Team was all set to win the match. However, the last three overs turned the match in the Technicians?favour.

The bowling by Anupam of the Appliance Sales Team ?the first over from him took successful wickets of two and gave away two runs. The second over from him cost 14 runs tilting the match in favour of the Franchisee Team.

In the end, with just two balls remaining to catch a score of four runs to win, the match was tight and the crowd became interested. Hitting a four on the second-last ball off to long on, the crowd went into frenzy and the Franchisee Team won the match in a tight finish contest by three wickets. The game was well played by both the teams.

The awards were given away by Uruj Abbassi of the Service Department. Wasim was declared Man of the Match as also the Best Bowler. Pushpakant Singh was declared Best Batsman.

Sangeeta Mishra
Project News ?Sales

Secure In Our Hands

he India International Jewellery exhibition is one of the largest events in the world. The Security Equipment Division is associated with this grand event since last year. We have agreed to be the official safe provider for this event.

Last year the event was held at Pirojshanagar and was a great success. This year it was organised at the NSE (National Standard Engineering) complex, Goregaon, from 14th to 18th July, 2005. Last year, approximately 420 safes were rented to the exhibitors. This year the number has increased to 495. This has resulted in an admirable increase of 20 per cent in revenue through safes. Most of the exhibitors were so satisfied with the "secure" safes provided by Godrej that they wanted to be proud owners of the same!

Mukul D. Mistry
Special Projects & Customer Service


"Building Global Competencies"

Godrej’s All-India Top 50 Wholesale Dealers along with some Godrej members at a Meet organised
by the OCP (Office and Consumer Products) Group at Hotel Crowne Plaza, Kuala Lumpur, Malaysia,
from 11th to 14th June, 2005. The Plaza is one of the best hotels in Kuala Lumpur, situated close
to the Petrona Towers. “Building Global Competencies?was the theme of the Meet. The different
Divisions of OCP made presentations to the select invited dealers who have shown determination
and innovation to succeed in a globally competitive market.

Godrej Modular Accommodation
INS Batti Malv

ndia’s third fast-attack craft, INS Batti Malv, was launched at Garden Reach Shipbuilders & Engineers Ltd., Kolkata, in June 2005.

The special features of this ship are modern communication and navigation equipment and, above all, the Modular Accommodation from the Godrej Furniture and Interior Group. Modular Accommodation for naval ships provided by Godrej consists of pre-insulated wall panels, ceiling panels, cabin doors fitted with all the required electrical accessories such as light fittings, communication requirements and air-conditioning. They are fitted with total cabin marine grade furniture for accommodation such as bunks, personal lockers, desking, seating, workstations, dining room furniture, wardrobe furniture, recreation room furniture, modular bath and water closet, etc. The special feature of this furniture is that it is made of 100 per cent aluminum to make it light weight. It is also fire retardant and modular, which are the prime requirements of the ship. Being a turnkey project, our invol-vement was right from concept validation, product design and layouting to manufacturing, supply, installation and commissioning.

Inputs: Bharat K. Mistry, Assitant General Manager
(Navy Cell) and Sakti Singh Das, Technical Advisor
(Naval Projects), Furniture and Interior Group.

Roadshow At Aliganj

apoorthala (Aliganj), one of the plush localities in Lucknow, woke up to Godrej Perfect Home on 18 June, 2005 even as a Roadshow was organised there along with our mega showroom, Raj Vilas. Two hundred footfalls and lots of enquiries were generated with good leads for Modular Kitchen, as a lot of families visit that area for shopping. Our canvassers Rajnish Mishra and Sugandh Saxena were manning the stall. Lucknow Branch has made some canopies for Roadshows, which would be provided to our mega showrooms and Perfect Home showrooms. Their sales teams, in turn, would be conducting Roadshows in other housing societies and residential areas.

Visitors seek details of Godrej Home at a Roadshow in Kapoorthala.

Inputs: Vipin Tyagi, Deputy Manager ?br> Sales, Lucknow Branch.

FIG Launches Mattresses

n order to complement the existing Home furniture range, the FIG (Home)team has come out with yet another addition ?that of Mattresses. There are plans to establish this new addition in the retail segment, with models like Venus and Pluto (standard range), Neptune and Jupiter (premium). These Mattresses come with “hessian walling?on all four sides of the coir blocks to ensure that the internal construction remains intact over a period of time.

These Mattresses are being launched in a phased manner. The first soft launch was in Lucknow Branch at Hotel La Place Park Inn on 20 July, 2005. Some big retail outlets, which are already selling mattresses, were invited and vital information captured during an open-house session. A press conference, too, was organised.

These Mattresses, over the course of the year, will be promoted through our Perfect Home showrooms as well as other channels across the country.

Launch of Godrej Mattresses in Lucknow. From left: Vipin Tyagi,
Deputy Manager, FIG (Home), Manoj K. Sadavarte, Senior Sales Manager,
Lucknow Branch and Raja, Sagar Enterprises, Distributor for Godrej Mattresses.

Inputs: Vinay Salastekar, Senior Manager, FIG, and
Vipin Tyagi.


eep S. Bhattacharjee, son of Samar K. Bhattacharjee of our Maintenance Department, Plant - 13, lost his life in the recent deluge in Mumbai.

Deep (21) was pursuing his third year Engineering at Swami Vivekananda College of Engineering. A 12th Standard Board Merit List Rank Holder, Deep was also selected by Tata Consultancy Services for in-plant training.

Whilst paying tribute to Deep, the FIG parivar also joins in prayer to God to give the Bhattacharjee family fortitude to bear this irreparable loss.

Doreen Rosario

New Key in Godrej Locks

n the Lock industry, the "Key" is the key element which opens the heart of every lock. Godrej Locks Division churns out thousands of keys everyday to meet the widespread needs of various customers in India and abroad.

Recently, we have invested in a battery of new special purpose machines from M/s. Giuliani (Italy) for the manufacture of different types of keys to cater to different product technologies. These machines are state-of-the-art equipment, which have been imported from world class leaders in the manufacture of lock-making machines. These machines were inaugurated by Chairman and Managing Director, Godrej & Boyce Mfg. Co. Ltd., Jamshyd N. Godrej, and Executive Director and President, P.D. Lam. They visited the Plant in June 2005 and witnessed the operations of these machines.

These new equipments will take Locks Division to greater heights of productivity, capacity and capability for upgradations to new technologies. These machines will accelerate our ability to capture greater share in the existing markets and make forays into new markets and new technologies.

T.S. Murali
Design Department

Cartini All-India Distributors Meet in Pune

irst of its kind event was organised, wherein exclusive Cartini Top Distributors were invited for a 2-day function held at Pune on 2nd and 3rd of June, 2005. The programme began with a welcome address by Mayank Gupta (Senior Manager), followed by addresses by B.K. Rajkumar (Vice President and Business Head) and Kartik Modi (General Manager ?Sales and Marketing). The presentation covered the Annual Business Plan, new products and various initiatives planned for 2005-06 such as change in business definition, new margin structure, expansion of product portfolio and higher volumes. A growth of 39 per cent achieved over the previous year was applauded by all. The new business definition of Cartini, Household Cutting Tools and Kitchen Accessories, was launched in front of the distributors. The entire set of new product samples was displayed and the distributors gave their valuable feedback on the same. The top performers were awarded merit certificates for the good work done in the last year.

Cartini distributors along with the Godrej Cartini team
at the All-India Cartini Distributors Meet.

Ravi Ladha (second from right) of M/s. Marktech
Bangalore achieved the highest billed sales in 2004-05. Ladha is flanked by Mayank Gupta on his left, and B.K. Rajkumar and Kartik Modi on his right.

Centre: Mayank Gupta explains the manufacturing process to Cartini distributors at the Pirangut Cartini factory.

A visit to the factory at Pirangut was organised on day two, wherein presentations were made on the various processes carried out. Some of the distributors who visited the factory for the first time were surprised to see so many processes that went into the making of scissors and knives.

Mayank Gupta

 Training Programmes

Mohan Kumar, Assistant Sales Manager, explains
the Division’s products at the Carpenters Meet at Belgaum.

Atul Dixit, Regional Manager (South), addresses retailers during the Retailers Meet at Coimbatore on 12 June, 2005. Seated on the dais (l-r): Prabhakaran of M/s. Surabi Agencies, Vishal Kumar (Channel Manager ?Locks), A. Rajagopal (Assistant Sales Manager ? Tamil Nadu) and A.V. Selvikumar (Senior Sales Executive ?Chennai).


The Technicians Training programme in progress   in Kolkata on 11 July, 2005.

Birthday Boy Caught Unaware!

n an unprecedented and spontaneous expression of love and affection, employees of Locks Division felicitated their Division Head B.K. Rajkumar on his birthday on 19 July, 2005. Rajkumar was deeply touched by the warmth shown by his team. This show of affection, according to him, has reinforced his determination to take the Locks Division to greater heights in his endeavour towards excellence and sustained profitable growth.

B.K. Rajkumar inaugurates the Giuliani machine
the traditional way.

The occasion was also marked by a traditional inauguration by Rajkumar and some of the shop-floor supervisors and operators, of the recently acquired Giuliani machines.

Locks Division Team


ooling Division organised its Annual Day, Sankalp 2005, on the Pragati Kendra ground at Pirojshanagar, Mumbai, on 23 April, 2005. Nearly 600 members of the Tooling parivar gathered to celebrate the Division’s success, with the sankalp to repeat the good performance for many years to come. The entertainment programme was conceived, designed and performed by the Tooling Division employees themselves. ROHINTON K. PATEL, Head of Personnel, Tooling Division, brings a pictorial view.

P.D. Lam, Executive Director and President (centre) escorted by B.D. Joshi, President, Godrej & Boyce Shramik Sangh (left) and D.K. Sharma,
Business Head, Tooling Division (right). Lam had travelled from Lonavala to Vikhroli and back, especially to congratulate the Tooling parivar.

K.G. Shukla, Chief Operating Officer, Industrial Products Division, lights the traditional lamp.


D.K. Sharma addresses the Tooling parivar.

V.K. Saboo, General Manager (Manufacturing) and Nagesh R. Morwekar, Operator, entertain the audience.


The talented Tooling orchestra gives a fine performance.


Section of the audience. Seen in the first row (from left) are S.M. Vaidya, Business Head, Precision Components & Systems, Anil G. Verma, Executive Vice President and Head, Personnel and Administration, Dr. K.A. Palia, Executive Director (Finance) and P.D. Lam.