January, the Godrej Retailing Division launched its first product
exclusively through Company Showrooms ?luxurious and comfortable Bean Bags
?across seven major cities in India.
Vizag Showroom ?A New Look
he beautiful town of Visakhapatnam came to life on 18 February, 2005 when Vice Admiral A.K. Kalra, AVSM, VSM, Project Director, Ship Building Centre, Vizag, inaugurated our renovated Vizag Showroom.
Our Vizag Branch team organised a fine get-together of customers, dealers and the Branch team, under the able guidance of B.P. Chinoy, Branch Head, to celebrate the new look of our Showroom. Chinoy had addressed a press conference the previous day and had announced the aggressive growth plans of the Retailing Division, reiterating the important role played by our Showrooms towards bringing the organisation closer to customers. The Branch team gave a brief presentation on our various businesses. This was followed by snacks and gifts to lucky customers. It was indeed a memorable event.
etailing Division adds one more feather to its
cap. With commencement of operations of its Bhubaneshwar Showroom, the sixth
Company-owned showroom in the East, the total number of showrooms in the
country has gone up to 35. Dileep Tirkey, India's Hockey Captain,
inaugurated the Showroom on 14 March, 2005. A.I. Buvaneshwar, General Manager
(Sales) ?East, presided over the function. The ceremony was well attended
and everybody was all praise for the Showroom's décor and display.
he Godrej Formula "S" stall won the Popular Award at the Inside Outside Mega Show organised by Business India Exhibitions (BIE), one of India's leading exhibitions for interior design, furniture and furnishings, buildings and construction industries, which was held at the Ahmedabad Education Society Grounds, Ahmedabad, from 20th to 23rd January, 2005. The exhibition was inaugurated by the well-known Indian classical dancer Mallika Sarabhai. Apart from this Popular Award, Godrej Formula "S" stall also received "special applause" for aesthetic products and creative design from the architect community invited there by BIE. We owe this success to Manoj Rathi, Senior Manager, Furniture and Interiors Group (FIG) and our FIG (Institution) team at Ahmedabad.
Inputs: Kanupriya Sindhu, FIG
All That Glitters Is FIG Products
nnovate to either bring in the numbers or to promote your products. Look at it any way you want, but this surely drove our FIG (Home) team at Head Office to launch the "Swarna Mudra" offer (read as "Buy Godrej Win Gold" offer) in February 2005 at dealer outlets where gold was offered for the first time in one of the sales promotion schemes by FIG (Home). The offer included an assured discount on purchase of any product from the basket of products that included Home Storage and Home Furniture products, and, if lucky, one could also strike gold! What was amazing was that the logistics were so well planned that wherever there was a lucky winner, the winner received a 1 gram gold coin at the time and point of purchase.
Inputs: Vinay V. Salastekar, FIG (Home)
Customercentricism ?Way To Lead
s part of our "Learning & Knowledge Series" at FIG, we had invited Narayan Kamath, Country Manager, Real Estate, IBM Global Services India Pvt. Ltd., to have an interactive session on "Customercentricism". Kamath addressed a cross-functional team at FIG, which included personnel from Marketing, Manufacturing, Materials, Sales and Design. At the session, which was held on 25 February, 2005 from 2.30 p.m. to 4.30 p.m. in Plant 12, 2nd floor Conference Room, Kamath spoke on the following:
Experiences shared by Kamath were certainly
new and enlightening. In order to continue to lead in the market today, it
is imperative that we understand and appreciate the ever-changing needs of
customers, the importance of "doing things right the first time" as well as
to know the criticalities for the customer, what delights the customer and,
eventually, how we can "retain" the customer. This interactive session with
Kamath provided the participants insights into understanding customer
requirements and work accordingly, get insights into customer expectations
and how to present Godrej products in superior light without downplaying the
competitors' products. As Kamath had based his presentation on his personal
experiences, covering all areas of Project Management, right from
understanding customer requirement to after-sales service to Key Accounts
Management, it was a classroom-cum-field learning for our FIG personnel
present at this session.
Lucknow FIG team, through local wholesale dealer M/s. Initiative Data
System, participated in the "Build Your Dream Home" Architects Fair
organised by the Lucknow Chapter of the UP Architects Association from 22nd
to 25th January, 2005 at Balrampur Gardens. Apart from Home furniture
products, Apt and Lite modular systems, along with chairs, were also
displayed. Around 5,000 people visited our stall. Apart from a lot of
enquiry generation, we also made a good sale of our products from the cash
Our Dealers Take Initiatives
ur Jhansi wholesale dealer M/s. Shanti Prasad & Sons took the initiative of organising an Exhibition-cum-Sale of Home Furniture products in their Perfect Home Showroom. This event took place between 22 and 24 January, 2005.
The dealer was able to sell goods worth Rs. 1.85 lakhs through this Sale.
Kids furniture viz. Genius and Bunk beds were liked the most by walk-in
customers. A lot of Kitchen enquiries were also generated.
Total Security Solutions With Godrej
ecurity Equipment Division participated in a big way in "Safe Expo ?2005" held at Pragati Maidan, New Delhi, from 9th to 12th March, 2005. In this exhibition, a lot of reputed companies from the security equipment industry participated and displayed a wide range of their products. We, too, displayed our Physical Security products and the CHESS (Currency Handling and Electronic Security Solutions) range, besides our new range of Godrej-Tescon Premises Security products such as Tyre Killers, Bollards, etc. We also used this as a platform to display our Masonite range of doors, which gave an idea to the customer about the range of security products which Godrej can offer as a total security solution to their needs.
The major attraction of our stall was Premises
Security products such as Tyre Killers and Bollards, which were demonstrated
live. Dr. Peter Reimers, Managing Director of M/s. Tescon, Germany, was
present throughout this exhibition. He interacted with a lot of customers,
particularly Defence, along with Dara E. Byramjee, Vice President and
Business Head, Security Equipment Division, Neville S. Bachana, General
Manager (Marketing), Security Equipment Division, and Dhruv Sharma, General
Godrej Bonds With Architects and Customers
n Architect-cum-Customer Meet was organised at
Chandigarh on 14 and 15 January, 2005, respectively.
o enhance sales and increase awareness of our range of products in the market, North Zone branches are in a continuous process to get the new showrooms opened by wholesale dealers at prime locations in their respective territories. A few such recently opened showrooms are:
New Perfect Showroom at Ludhiana
Our existing wholesale dealer at Ludhiana, M/s. Barnala Marketing Agencies,
has upgraded his Showroom to convert it into a Perfect Home Showroom, which
was inaugurated on 5 February, 2005. Almost all the models of Home products,
besides office and security products, are on display with good interiors.
Mega Showrooms at Lucknow
M/s. Raj Vilas, the Godrej dealer in Lucknow, has formally inaugurated their
mega Showroom at Lucknow at the hands of Swapna Roy, Deputy Managing Worker
of Sahara India Parivar on 13 February, 2005. Subodh Mehta, General Manager
(Marketing), FIG (Home), along with the entire FIG team of Lucknow Branch,
were present on this occasion. There is a very attractive display of the
entire range of FIG (Home) products in the Showroom.
nother mega Showroom of Godrej dealer M/s. Initiative Data System, Lucknow, was inaugurated by O.P. Srivastava, Deputy Managing Director, Sahara India Parivar, on 19 March, 2005. The entire Lucknow Branch team was present at the Showroom to give the Chief Guest a warm welcome. We showed Srivastava the Godrej range of products viz. Home products and high end Desking and Seating, which were displayed in the Showroom comprising compartments such as drawing room, bed room, children's room, a new generation office, etc. Srivastava was not only impressed by our product range, but also by our competitive prices. During his interview with Sahara TV, he praised Godrej for being a leader and trendsetter in the Furniture industry. He remarked, "Godrej is the only organisation which offers a one stop solution to the furniture needs of customers ?Value for money".
This event will go a long way for FIG in getting business from the Sahara India Parivar.
Manoj K. Sadavarte
Pakistan Cricket Team Appreciates Godrej Products
Chandigarh was inundated with visitors from Pakistan to witness a cricket
match that was to be played at PCA Stadium, Mohali, between Pakistan and
PRECISION COMPONENTS &
recision Components & Systems (PCS) Division's annual get-together, "Abhiman 2005", was held on 19 February, 2005 at the Pragati Kendra Ground. The programme started with lamp-lighting and garlanding, followed by eloquent speeches from Anil G. Verma, Executive Vice President and Head, Personnel & Administration, K.G. Shukla, Chief Operations Officer, Industrial Products Group, N.R. Singh, General Secretary, Godrej & Boyce Shramik Sangh, S.T. Naik, Managing Committee Member, Godrej & Boyce Shramik Sangh, and S.M. Vaidya, Vice President and Business Head, PCS Division. Executive Director and President P.D. Lam's message to the Division was also read out. There was a small award function where the awards for "Employee of the Month" for December 2004 and January 2005 were given. Also, first prize winners of the Attendance Awards for 2004 were openly appreciated. Safety Awards were given to three departments, namely Stores, Testing and Surface Treatment for zero non-reportable accidents in the year 2004.
The spirited atmosphere acted as a cauldron to gather all the Division employees and prepare a special PCS mix. There was bonding among employees and camaraderie was visible.
The theme of the function, "Abhiman 2005", was
suggested by Sanjay Pawar, Assembly of Precision Components Department. The
programme was totally indigenous, and all arrangements were made in-house by
our team members. The stage backdrop was designed and made by R.M. Shinde,
Methods Department and Kapil Mungekar, Marketing Department. The floral
bouquets were tastefully arranged by Lilavati Panchal, mother of Dipak
Panchal, Methods Department, and Manisha Kulkarni, wife of Anand Kulkarni,
Planning Department. In fact, for the first time, barring a few outside
musicians, the entire 3-hour entertainment programme was performed by our
members. The variety entertainment programme was well co-ordinated by
Shashikant Vadulekar, Jig Boring Department, and Sanjay Gawade, Turning
Department, and had a total of 27 items consisting of songs, sher-shayari
and a lazim dance. The programme was compered by Abhijit Jadhav, Quality
he Bombay Chamber of Commerce & Industry had organised a 2-day Senior Citizens Meet on 29 and 30 January, 2005 at Lokmanya Seva Sangh, Mumbai. The Meet was held as part of Corporate Social Responsibility, showing appreciation and concern for senior citizens. Mumbai Branch had put up a stall displaying the Godrej Secure Home products (Alarm Systems, Treasure Chests, Coffers, Rhino and Safire) so as to educate senior citizens on ways and means to protect themselves.
The function was attended by over 600 senior citizens. It truly encouraged
us when Javed Ahmed, Addl. Commissioner of Police, who visited our stall,
was so impressed with our economically-ranged Home Safes and Alarm Systems,
that in his presentation, he recommended the same.
Percy B. Master
odrej Locks Division organised four retail Dealer Relationship Programmes (DRPs) covering about a hundred dealers in 2004-2005. Retail Dealers from different branch locations were invited to Mumbai for the programme.
The programme included presentations by
Marketing team members, who briefed the dealers on the new range of
products, service set-up, marketing initiatives, safety standards, etc.
Visit to the factory was most memorable for our dealers. The dealers were
also taken on a tour to our housing colony, corporate showroom and the
mangroves to give a view of the overall activites and facilities of the
Company. To get the pulse of the market, inputs on competition, buying
patterns, customer profile, new product ideas, etc. were taken. "Focus Group
Discussion" was conducted for each group. The event was recorded live for
effective utilisation of feedback.
Division organised a Supplier Meet on 11 February, 2005. Eighty suppliers
from all over India attended the Meet and three suppliers from China and Sri
Lanka witnessed the Meet through video conference. The objective of the Meet
was communicating the Division's long term plans and annual alignment of
"Shelters Nashik ?
S.R. Guha / S.C. Pattnayak / Ashish
Learning Through Events
ocks Division, Bangalore Branch, organised some mega events in Bangalore ?a Carpenter Meet on 6 February, 2005 and four Roadshows from 21st to 23rd January, 2005. The Carpenter Meet was attended by 180 carpenters, projects engineers, including site engineers. B.C. Suresh, DGM ?Projects Brigade Group, was the Chief Guest for the programme. S.P. Sharma, Branch Manager, Bangalore Branch, was a special invitee.
Four Godrej Locks Maha Melas were held at different centres in Bangalore. Publicity was done through print advertisements and handbills. Customer feedback forms were designed and customer details are now used as database. About 3,000 people visited the Roadshows during the three days.
Some of the opinions of our end customers during the Roadshow:
K. Mohan Kumar
Sailing On Board INS Tarangini
boarded the INS Tarangini on 20 February, 2005. The ship left the harbour
the next day at 4 p.m. and I reached Goa 48 hours later.