very little girl’s dream comes true... This is not just a dream out of a story-book, but what really happened to Poorva S. Mahajan. Poorva (16), studying in Somaiya College (Standard XI), is daughter of Satish Prabhakar Mahajan, who works in Tooling Division, Inspection Department.
A.P.J. Abdul Kalam, being “the first citizen of our country and a great scientist,?received a letter from Poorva, soon after she had given her S.S.C. examination, expressing her desire to meet the Hon’ble President. She was particularly keen to meet him in person after reading his autobiography, Wings of Fire. Says Poorva, “The book is a warm and intensely passionate story of a common boat-owner’s son who has become India’s most distinguished living technocrat? Little did Poorva know that her letter would be answered and her dream come true. It was a big surprise for her when she received a letter from P.M. Nair (IAS), Secretary to the President, on 31 March, 2004: “Your letter has been seen by the President. As and when the President comes to Thane, you may like to seek an appointment to meet him. The President sends his greetings to you and hopes you will study very well and excel yourself in whatever you do.?/font>
In November 2004, when President Kalam was in
Mumbai, Poorva received a Visitors Pass for herself and her family from the
Central Bureau of Investigation, and was given an
Q. Who is
the person who influenced you the most?
Q. What is your
greatest lifetime achievement?
Q. What are the
qualities needed to become successful?
Q. What do you like to
do in your free time?
Q. What is your message
to young people?
Q. What is your
Finally, she was also gifted a copy of Wings
of Fire with the President’s autograph.
A Just Recognition
he Management heartily congratulates Shaikh Naser Mohammad, Associate Manager, Corporate Accounts Department (Payroll Processing Section), who was awarded the prestigious “Manavi Kalyan Samaj Sevak Rajyasthariya Puraskar ?2004?/i> (Maharashtra State Level) by the Human Welfare Social Organisation, on 29 November, 2004 at Mafatlal Sabhagraha, Mumbai.
?Manavi Kalyan Samaj Sevak Rajyasthariya Puraskar ?2004?to Shaikh Naser Mohammad.
Shaikh has been working with various Government and non-governmental organisations and has in a short span of time impressed one and all with his honesty and dedication in different spheres of social work viz. education, cultural affairs, sports, medical and health awareness, financial aid to poor patients, public distribution system, sanitation facilities, etc. for those living below the poverty line.
He is also a Special Executive Officer appointed by the Government of Maharashtra.
The Management feels that this award is a just recognition of services rendered by Shaikh.
ELECTRICAL & ELECTRONIC SERVICES
t the Western Regional Skills Competition in Mumbai in August 2004, Ramesh N. Kalbhor and S.B. Kundale, workmen of Godrej Electrical & Electronic Services, had won first rank in their trades.
Now, at the CII 17th Workskills All-India Finals, which concluded in December 2004 at the Foreman Training Institute, Bangalore, Kalbhor once again secured first rank in the trade of Industrial Electronics amongst six contestants and Kundale secured first rank in the trade of Electrician amongst 11 contestants. Kalbhor and Kundale were presented with awards and certificates. Their achievements put Godrej in league with other distinguished leaders such as MICO Bosch, Tata Motors and Tata Steel.
Godrej, too, has been awarded Best Company Award for the third position, based on the performance of these winners.
Tanveer Sait, Minister for Labour, Government of Karnataka and Ravi Pillai, Country Director, City & Guilds (South Asia) Pvt. Ltd., Bangalore, H.A. Keshava Murthy, Director, Foreman Training Institute and J.S. Chadha, Deputy Director, CII, New Delhi, graced the occasion.
FURNITURE AND INTERIORS GROUP
urniture and Interiors Group is the first division of Godrej & Boyce Mfg. Co. Ltd. to achieve the distinction of implementing an integrated Quality and Environment Management system. The surveillance audit was performed for an integrated system by TUV on 6 and 7 December, 2004 and TUV has approved the system. The top management has played a crucial role in its implementation by establishing a strategy, interpreted as a common policy.
Since ISO 14001
shares common management system principles with ISO 9001, systems
integration is not an uphill task.
An integrated management system will no doubt give us a competitive advantage.
Designing Corporate Culturesndian Architect & Builder and Blow Plast Ergonomics Ltd. had invited Godrej to participate in the first architecture award, jointly instituted by them called “Designing Corporate Cultures?(DCC), which acknowledges the power of design in the corporate brand building process. This is an Award for Excellence to celebrate attempts in design and acknowledge the contribution of architecture through the efforts of visionary clients and enthusiastic designers and which are integral to the brand building process, thus designing corporate cultures. There were three categories of awards:
Design that Connects
We were invited to participate in Category 3.
FIG submitted the
participation paper on the Godrej Memorial Hospital on behalf of Godrej &
Boyce Mfg. Co. Ltd. We won “Special Mention?in Category 3 for “Outstanding
Contribution to Social Infrastructure?
Apart from projecting Godrej as a “responsible city’zen-corporate? there were also design and architectural details mentioned in the paper, highlighting why the Godrej Memorial Hospital is indeed a design intervention to better public infrastructure as well its purpose ?to provide quality health care to all, at affordable costs, in an ethical and rational manner.
The “Designing Corporate Cultures?Award function was held at Hilton Towers on 17 December, 2004 in the presence of 300 CEOs and designers from the corporate world. Dr. A.M. Joglekar and Doreen Rosario accepted the award on behalf of the Godrej Group.
Rotary Expo 2004
anchi Branch, in association with Ramgarh Wholesale Dealer M/s. Premier Agencies, participated in the Rotary Expo 2004 at Ramgarh from 24th to 26th December, 2004, and won the Best Stall award. Our stall, which displayed only our new range of Home products, drew nearly 40,000 visitors and generated a good enquiry base. Rabi Chakrabarty, Assistant Manager (Sales), Ranchi Branch, and Pawan Agarwal, the Proprietor of Premier Agencies, managed the entire show.
Music, games, magic show, sweets and eats were the highlights of these celebrations held at the Pragati Kendra grounds from 9.30 a.m. onwards. Well organised and well co-ordinated, the programme was professionally conducted by Klass Entertainment, an event management company. It was indeed a memorable Christmas morning. Of course, Santa too had to stop over at Mumbai to spend the Christmas morn with Godrej!
Effective Marketingnowledge is Power?may sound very cliched but it carries a lot of weight even as realisation dawns that it will be knowledge that will drive the organisations of tomorrow. Tomorrow’s organisations are those which will use knowledge as a tool to understand the business environment better, the customers better as well as realise their own responsibility towards self, society, organisation and customers.
At the Furniture and Interiors Group (FIG), it has always been our endeavour to enhance knowledge and keep ahead of the times. In this ICE (Information, Communication, Entertainment) age, we have realised that knowledge cannot be confined. It has to be shared and it has to flow in a way where it can be applied and made use of. And so we thought of “Effective Marketing?for our marketing and some field personnel.
The 4-day Workshop on “Effective Marketing?was conducted from 14th to 17th January, 2005, by the Xavier Labour Research Institute’s renowned marketing professor, Dr. Sharad Sarin.
Dr. Sarin took the participants through a course of evolution in marketing and familiarised them with contemporary happenings in the field. For the participants, it was not only
revisiting the fundamentals and familiarising oneself with the latest concepts/practices in the market, but also brushing up on the elementaries. Although the concepts were basic, the applications were at the strategic level, which were effectively put through by way of case studies.
Godrej (Appliance Division) is among the first few
consumer durable companies
ITC Chaupal Sagar
n 8 December, 2004, S.K. Ghatak, Executive Vice President (Sales, Marketing and Service), Appliance Division, visited ITC Chaupal Sagar, 50 kilo-metres from Bhopal, near Sehore town. ITC Chaupal Sagar is the first of its kind in India ?the first among the 500 stores planned by ITC in the country. Ghatak was accompanied by Kuldeep Verma, Regional Manager (West), Appliance Division, and Jiten Kulkarni, Regional Sales Manager (Bhopal Branch), Appliance Division.
At ITC’s store, Venkat Rao, Store In-charge of Chaupal Sagar, welcomed Ghatak and explained to him the concept and operations of the store. ITC Chaupal Sagar is part of an initiative undertaken by ITC to improve the lifestyle of people living in semi-urban and rural India. The ITC Rural Retail Initiative is a part of the overall ITC strategy to build Holistic Business Linkages in rural India. This strategy is executed through ITC’s International Business Division. This strategy consists of three legs viz. Procurement, Distribution and Retailing.
Procurement through E-chaupals: The first leg of this strategy was E-chaupals, which were essentially started as Procurement Centres for the International Business Division. E-chaupal is a centre in a village, where farmers can avail of the following facilities:
access to price information, which can help the farmer decide on where he
should sell and at what price.
The process is governed by a Sanchalak, who represents ITC and contracts the
purchase from farmers. ITC has set up 4,200 E-chaupals to date in Madhya
Pradesh (1,800), Uttar Pradesh (1,600), Rajasthan (600), Maharashtra (200),
and is planning to expand the same to 20,000 E-chaupals in 16 States over
the next six years. These E-chaupals are set up in villages with a
population of 1,000 to 4,000 people, who are normally not reached by any of
the traditional FMCG/non-FMCG distribution channels.
SAARC Trade Fair
he Appliance Division actively participated in the 7th SAARC Trade Fair, which was held in New Delhi between 6 and 10 January, 2005.
This was an important event for us to showcase our range of products to buyers from the SAARC countries. Our participation received good response. We had nearly 250 enquiries, of which 10 were firm, from overseas buyers, who evinced keen interest in our products.
Our participation was a success, thanks to the active support received from the Regional Manager (North) Diptendu Bhattacharya, Regional Sales Manager Sanjay Lonial, Deputy Branch Head Vikramjit, and all the frontline sales executives.
Such trade fairs are good opportunities to explore the vast market potential that remains untapped.
Godrej Star Awards
year rang in achievements and celebration for the Godrej Appliance Division.
“Godrej Star Awards?was organised in Delhi and Mumbai, which served as a
platform for new product introduction as well as a forum for recognising the
contribution of our high performing dealers.
he Annual Awards
function of the
Security Equipment Division was
held on 24 November, 2004 at the Pragati Kendra ground amidst much fanfare.
The theme of the function was the VISION 500 initiative, which is strongly
being advocated in the Division.
The other highlight of the function, attended by 800 odd employees, was the skit which was created and enacted by workmen of the Division.
During the formal function, Jamshyd Godrej congratulated the Division for exceeding the targets they had set for 2003-2004 and expected a similar feat in the current year.
Executive Director and President P.D. Lam stressed that although a lot of improvements have been made, there was scope for further improvement. He urged employees to gear up for the future and wished the Division well to accomplish its plans.
Dara E. Byramjee, Vice President and Business Head, Security Equipment Division, said in his speech that he wanted employees to use their head, heart and hands to achieve the vision the Division has set.
Eminent members of the Godrej & Boyce Shramik Sangh were also present on the occasion.
Material Handling Equipment Division participated in the 7th International
Mining and Machinery Exhibition (IMME) ?the International Mining Show in
India from 24th to 27th November, 2004 at TAI Grounds (Kolkata Maidan). The
Confederation of Indian Industry (CII), in association with the Ministry of
Mines and Minerals, Government of India and Coal
We showcased the Manitou Telescopic Handler from France, Godrej Forklift Truck, Godrej-Crown Pallet Truck and various panels focusing on Tyre Handler Attachment. The aim was to introduce heavy duty Manitou Telescopic Handlers and promote our indigenously manufactured Tyre Handler Attachment specifically meant for the mining sector.
The Division also participated in the third Engineering Expo (concurrent with the chemical industry) held in Ahmedabad from 15th to 20th December, 2004. We showcased our warehousing equipment ?Godrej-Crown Pallet Truck and indigenously manufactured Electric Stacker targeting the chemical and pharmaceutical industry.
ocks Division has been successfully conducting programmes across the country. Some of the activities organised at various branch locations in the year gone by are:
The objectives of the various Meets and training programmes are to be in regular touch with trade partners, and update them on the products and services offered by the Company from time to time. We also take regular feedback from them about products, market trends, competition, etc.
ocks Division sponsored their senior team to an Assessor Workshop for CII-Exim Bank Business Excellence Model from 1st to 4th December, 2004, at the Voltas HRD Centre, Thane. The Workshop was conducted by S.K. Kakkar, Principal Counsellor and Head, CII Institute of Quality, based at Bangalore.
The team learnt about the Model in detail as well as the methodology for assessing an application made against the Model. An application document of a fictitious company, simulating a real life application document was the basis on which this Workshop was conducted. The participants were asked to evaluate this document against the Model and its nine criteria or 32 sub-criteria. This evaluation was carried out in small sub-groups. Feedback on the evaluation was provided by Kakkar, which was the means of learning the assessor’s role.
All participants appreciated this Workshop.
angalore Branch conducted a programme, “Know Our New Products? at Mangalore and Tumkur in Karnataka with the support of local distributors, M/s. Ranjini Enterprises and Puskara Sales & Service, in December 2004.
10 December, 2004.
from each city were invited for this programme, which focused on creating
awareness about our new products to the channel partners. New products,
The retailers appreciated our new range of locks.
angalore Branch participated in the Buildtech Exhibition conducted by U.S.-Communication (an Event Management group) at T.V. Ramana Pai Hall in Mangalore from 10th to 12th December, 2004, along with local distributor M/s. Ranjini Enterprises. Approximately 60,000 visitors attended the Exhibition. We are happy that important builders who had attended the Exhibition evinced keen interest in our products.
K. Mohan Kumar
olkata Branch, along with local distributor M/s. Suraksha, represented by Dibankar Chakraborty and his team, participated in the 18th Industrial Trade Fair in December 2004. Our stall was inaugurated by Subroto Mukherjee, the Hon’ble Mayor of Kolkata. Mukherjee evinced keen interest in our Ultra range of products.
We offered free service for Godrej Locks, a gesture appreciated by visitors. Our special exchange offer, too, generated a favourable response during the Fair.
Dassera Diwali Celebrations 2004
The Dassera and Diwali celebration function was organised in November 2004. An Organising Committee was formed with S.M. Vaidya, Vice President and Business Head, Precision Components & Systems (Aerospace) Division, as its Chairman, to felicitate the Godrej family at the Udayachal High School compound. VIJAYSHANKAR K. PRAJAPATI, Precision Components & Systems, gives a brief pictorial view.
Looking around our new showroom at Noida. From left: P.D. Lam, Manu Mansheet, B.N. Doongaji, Vice President and Business Head, Retailing Division, and Dhruv Sharma, General Manager (North).
.D. Lam, Executive Director and President, who was here in Delhi in connection with a meeting with the Steel Ministry, visited Godrej Bhavan, New Delhi, on 14 December, 2004. He first visited the Okhla Showroom and appreciated the good housekeeping maintained. He addressed all the Branch employees, and also reviewed the business scenario and performance with the local heads of all the Divisions.
We took the opportunity of his visit to take him to our newly opened showroom at Noida, which is located at the Sab Mall on the 2nd floor in a prominent market of Noida. Lam appreciated the interiors and the display arranged by Manu Mansheet, Visual Merchandiser, as also the contributions of our Retail team.
Dhruv Sharma, Zonal Office
Lucknow Mahotsav is a major event in North India. Our FIG (Home) team participated along with our Wholesale Dealer M/s. Initiative Data Systems Ltd. from 24th November to 8th December, 2004. Most of our Home Furniture products viz. Kitchen products, Bunk Bed, Sofa Set, computer and children furniture, beds, dining tables and Storwels were displayed.
This event attracted many visitors. On some days, the number of visitors crossed a lac. We were able to grab business worth Rs. 10 lacs and around 105 bookings were recorded. The item which sold the most, was our Genius range.
We put on record the sincere efforts put in by the team of our Wholesale Dealer and Nirbhay Varshney, Sales Executive.
Over the years AMU has been buying local furniture, but recently after the formation of our new Wholesale Dealer at Aligarh ?M/s. Galaxy Auto, they have started purchasing Godrej furniture. This Roadshow was done to bring awareness in the University about the new range of Godrej Furniture and the economically Home product range.
Our P.K. Dey, Assistant Manager (Sales), FIG (Institution), Ghaziabad Branch, and Manoj Singla, Executive (Sales), FIG (Home), Ghaziabad Branch, as also our local Wholesale Dealer, have been instrumental in making this Roadshow a success.
Our endeavour now is to get AMU on the Rate Contract like other Universities of Uttar Pradesh and Uttaranchal.
ecurity Equipment Division, Pune Branch, participated in the IT Expo 2005 at Sudarshan Rangmanch, Pune, from 20th to 23rd January, 2005.
The Expo was inaugurated by Lila Poonawalla, Chief Executive Officer, Alfa Laval. In her inaugural speech, Poonawalla insisted that the Computer Development Manufacturers?Association, in conjunction with Symbiosis Institute, should develop an exclusive Research and Development cell at Information Technology Park, Pune, apart from having a great historical heritage, is growing to be the next silicon city of India, expanding in leaps and bounds in the IT industry. S.M. Majumdar, Director, Symbiosis Institute, also graced the occasion. Unlike previous years, this year’s Expo had a niche audience of purely IT-centric people.
The Godrej products displayed were Data Safes, E-Swipe, Fire Resistant Filing Cabinet, Centiguard, Saffire and Laptop Safe.
According to Neville Irani, Associate Manager (Sales), out of the 117 enquiries, quite a good number would be converted into orders.