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Godrej In Fairplay Panel

ata Sons Chairman Ratan Tata, Godrej & Boyce Mfg. Co. Ltd.   Chairman Jamshyd Godrej, Bharat Forge Chairman Baba Kalyani, Wockhardt Chief Habil Khorakiwala and Surinder Kapur of Sona Steering have been included as members of the newly-constituted  National Manufacturing Competitiveness Council (NMCC).

Economists Isher Judge Ahluwalia and Bibek Debroy will also be appointed as members of the Council, headed by V. Krishnamurthy.

The Council will also include two academicians, Professor M.S. Ananth of the Indian Institute of Technology,

Chennai, and Professor Shekhar Choudhary of the Indian Institute of Management, Kolkata. The names of the members of the Council were cleared by the Prime Minister’s Office recently. They will be notified shortly. Krishnamurthy holds the rank and status of a Union Cabinet minister.

The NMCC is an autonomous body under the administrative control of the Department of industrial policy & promotion and is registered as a society under the Societies Registration Act.

The role of the council includes identifying problems facing the priority sector in respect to size, technology and modernisation needs.

Godrej Does It Again?/font>

H.N. Daruwalla receives the prestigious "EXCELLENT ENERGY EFFICIENT UNIT AWARD" from R. Viswanathan, Honourable Minister for Electricity, Government of Tamil Nadu.

II National Energy summit was started seven years ago at Chennai and it has become a prestigious event in Environmental and Energy Management. It encourages industries to save energy and recognises organisations which have achieved excellent results in Energy Conservation. This is an annual event and over 150 organisations apply for this prestigious award year after year.

There is normally a panel of 20 judges from various disciplines of industry, viz. Cement, Paper and Pulp, Process and Engineering, Pharmaceuticals, Petrochemicals, Energy Audit Firms, Energy Services Companies (ESCOs) and Financial Institutions to judge the performance of the organisations in Energy Conservation.

Over 150 companies normally apply for the Annual Award. Judges shortlist only 30 companies which are the best. These 30 companies are then asked to make a presentation to the judges together with representatives from the industries, during a 2-day Seminar normally in the month of November each year at Chennai.

Each organisation is permitted to make a presentation for strictly 20 minutes only on their achievements and 10 minutes are reserved for judges to ask questions. If the presentation goes beyond 20 minutes, each minute extended gets a Negative Rating.

The audience is made up of representatives of various organisations and they are not permitted to ask any questions.

The weightage for the selection is based on:
a) Innovation.
b) Group Activities.
c) Quantum of investment in Energy Conservation (ENCON) activities vis-?vis Energy Bill.
d) Whether Energy Conservation has gone up to the grass root level in the organisation and whether it is Top Management Driven.
e) Reduction in Specific Energy Consumption, reduction in Power Consumed per Item, Bench Marking with National and International Levels are given high weightage.

After these 30 organisations make their presentations, finally 15 organisations are selected as "Excellent Energy Efficient Unit".

We are happy to inform you that Godrej & Boyce Mfg. Co. Ltd. has ONCE AGAIN won this award and adjudged "EXCELLENT ENERGY EFFICIENT UNIT" for the year 2004. We are among the top 15 organisations in the country who have done Excellent Energy and Environment Management. This is the second time we have won this award. Last time, we won this award in the year 2002.

H.N. Daruwalla
Electrical & Electronic Services


From left: Munir Hoda (Secretary of Home), Minister O. Paneerselvam, J. Jayalalitha (Hon’ble Chief Minister of Tamilnadu) and S.H. Parekh (General Manager, Prima Division) at the inauguration.

he Conferencing Product Group of Prima Division, Chennai, bagged a presti-gious order from Tamilnadu Prisons for Video Conferencing equipment worth Rs. 5 crores. The order was for 78 locations comprising various courts and prisons across the State. The setup was inaugurated by Ms. J. Jayalalitha, the Hon’ble Chief Minister of Tamilnadu, in the presence of the Secretary of Home, the Chief Secretary of State and other ministers. S.H. Parekh, General Manager and G. Sankaran, Marketing Manager, Prima Division, also graced the function. This is the biggest single order for Video Conferencing equipment bagged by any company in India.

Congratulations to our sales team comprising Anand Surendran, S. Shanmugham, V.R. Joshi and Anoop Chandran for this excellent achievement!

rima (Office Automation Group) won the "Brother Award for Ex-cellence" from our Principal’s "brother" for "Outstanding Sales & Marketing Performance for the year 2003-2004" for marketing and distribution of Fax and Multifunction products. The function was held in Dubai on 6 October, 2004.

Congratulations to the "brother" team of Prima Division!

A.I. Birajdar receives the second prize and certificate in the Maharashtra Safety Slogan Competition from Arvind R. Doshi, Chairman, National Safety Council (Maharashtra Chapter).

.I. Birajdar, Prima Division, Maintenance Department, won the second prize at the Maharashtra Safety Slogan Competition in the Hindi Slogan Category (State Level). The Competition was organised by the National Safety Council (Maharashtra Chapter). Birajdar received the award from Arvind R. Doshi, Chairman, National Safety Council (Maharashtra Chapter) at a function held at Taj Land’s End on 30 September, 2004.

Our hearty congratulations to Birajdar and to the Safety team at Shirwal!

The prize winning slogan:


VISION 500 for Security Equipment Division

he Security Equipment Division (SED) is poised for growth. The target for the Division is to reach a turnover of Rs.500 crores by 2010-11, coined as Vision 500.

The target, an ambitious one, demands a path breaking combination of Marketing and Selling efforts coupled with Design and Manufacturing excellence, duly supported by Strategic Sourcing for achieving our Top line and Bottom Line Objectives. Our move towards attaining Manufacturing Excellence calls for reaching the following milestones:

  • To take Quality to Global Standards with Special Emphasis on Improved Aesthetics,

  • Shorten Time to Market,

  • Global Cost Competitiveness.

In this endeavour, our Road Map is as follows:

- Enhance Production Levels with the same workforce,
- Benchmark Manufacturing Labour Cost with Global Standards,
- Smart Capital Investments,
- Strategic Sourcing,
- Move from Quality System to Business Excellence.

L-R: Satish Kadam, Shankar Tatkare, Anand Kode, Nitin Borkar, Martin Dias, Jay Acharya, Homi Bodhanwalla, Dara Byramjee, C .T. Pawar, Datta Pokale, Nitin Shinde, Sanjay Dalvi, Meher, D.G. Parulekar.

With these objectives in mind, we firmed up our Strategic Business Plan (SBP) for Manufacturing, and listed various projects that need to be taken up, to realise the plan at the Macro level. These projects were then broken down department-wise. Part of these projects will be handled by the concerned management staff members of the department, duly supported by our Engineering Cell and the rest have been allocated to the teams comprising key workmen from each department. Each of these teams has a MENTOR (from amongst the Management Staff), whose role will be pivotal, as a person who would guide the team to perform a project and provide necessary resources for the same. Also, each team will have a CHAMPION, a representative workman of the department, who would steer these projects. Sixteen such teams have been formed. What was required was that each team had to have a clear understanding of the Plan, and work upon the path to implementing the same. With this objective, an Offsite was arranged for all the teams, on 8 and 9 October, 2004 at Lonavla.

And History was born?/p>

For the first time, workmen were involved in the SBP of the business ?a major shift in paradigm. On Day I, the programme began with an Environmental Scan, by way of a lecture, which was delivered by Rajabhau Gavande, an eminent Judge (retired) of the Industrial Court. Later, senior manufacturing officials of the Division rolled out the Strategic Business Plan (SBP) for the participants. The teams, then, had intense discussions with their mentors and other senior officials, and came out with an intense action plan for implementing the earmarked projects. The teams then presented their plans to Dara Byramjee, Vice President and Business Head, SED and Homi Bodhanwalla, the Manufacturing Head.

Bodhanwalla addressed the gathering, and set the perspective for the massive task ahead. He gave practical insights to what was happening worldwide, in the Manufacturing arena, and also shared his expectations from the group, all this with a view to reach the magical 500.

Dara Byramjee shared his views on the exercise, and strongly stressed, that the task ahead, although difficult, is not an impossible one. He said that we need to work towards involving, not only the hands, but also the hearts and the minds of our people. This would set the pace for things to come.

The programme ended on a positive note and was very well received by the participants. Back home, the teams have now started performing, and periodic reviews are now a way of life for all.

This is our way of SECURING our future, for ourselves?/p>

Jay Acharya
Human Resources Department


Melas at Navratri Celebrations

wo melas of Godrej Secure Home products were organised by our dealer M/s. Meher Safe & Securities, on the auspicious occasion of Navratri. The venues selected were Indira Darshan Society, Lokhandwala Complex (16 October, 2004) and Evershine Millennium Paradise, Thakur Village (22 October, 2004). The melas were held within the society premises.

The response to both the melas was excellent, and quite a few enquiries for Treasure Chest, Safires and Rhino Safes were received, apart from generating awareness of our security products to hundreds of Navratri revellers.


Mela at Railway Club

L-R: Ketan Thakkar, Proprietor, Classic Enterprise; Percy Master, Senior Manager, Security Equipment Division (Mumbai Branch) and Adil Kasad, Sales Executive, Security Equipment Division (Mumbai Branch).

ur Mumbai Branch dealer M/s. Classic Enterprise, who has excellent contacts in the railways, organised a 2- day mela at, "The Railway Club", Colaba on 30 and 31 October, 2004.

To ensure that the mela would be a success, personalised invitations were sent to all senior officers a few days in advance.

All our "Godrej Secure Home" products were on display. Our Treasure Chest and Rhino in particular evoked excellent response.

The mela was a grand success, well attended by the railway officials and their families. Not only did we generate plenty of enquiries, but the amount of awareness we created of our Godrej Secure Home (GSH) Brand was phenomenal.

Percy B. Master
Mumbai Branch

Godrej - Aaj Ka Lakhpati Kaun Offer

Harbhajan Singh, the Godrej Lakhpati, from Chandigarh with his wife at the Chandigarh Road Show.

iwali is as much an occasion for celebration for consumer durable companies as it is for the common man. The industry gears up for the festive season, as the common man loosens his purse strings.

This, in turn, translates into numerous Diwali offers and a confused customer. The challenge lies in breaking through the clutter with a Diwali scheme that is both distinctive and meaningful to the consumer. Consumers today are fed up of run-of-the-mill offers wherein they are saddled with gifts they do not want. The consumer today wants value for money rather than a free T-shirt that is a size too big for anyone in the family or a decorative clock that may not appeal to it. Even an expensive attractive vacation holds little charm. Simply put, the consumer demands attractive products at honest prices.

Godrej has always been very conscious of providing consumers real value for their money and this was reflected even in the Diwali offer. Taking cognizance of consumer feedback, Godrej came up with a unique scheme, which gave consumers the best of both worlds. Firstly, on offer were ranges of products available at attractive festival prices. For instance, a 410 litres Frost Free refrigerator was available at Rs.19,990 on exc-hange, a 2T Split AC at Rs.21,990 and a 5.5 kilograms Fully Automatic Washing Machine at Rs.7990 on exchange. Besides, with every purchase, consumers got a sure gift in the form of prizes that could go up to Rs.1 lakh.

The print advertisement of the "Aaj Ka Lakhpati Kaun" scheme.

The promotional scheme was based on some common consumer behaviour observations. The consumers prefer a sure gift over a high value but uncertain gift, the favourite being a cash discount. The scheme therefore offered a sure cash discount to all consumers. Importantly, while the consumer prefers sure gifts, a high value item generates tremendous excitement around the scheme. The opportunity to win upto Rs.1 lakh definitely commanded attention. A time lag between product purchase and announcement of the gift wanes consumers? interest. The scratch card mechanism of delivery took care of this. In a nutshell, the offer meant attractive products at rock bottom prices along with the opportunity to win up to Rs.1 lakh.

The scheme was supported by print advertisements and merchandise to generate awareness and excitement. The Godrej Appliance Division came up with media innovation that none could miss. The visual unit for the "Aaj Ka Lakhpati Kaun" scheme, a hand clutching currency notes, was splashed right across the front pages of newspapers in bold red and yellow. Surrounded by a write-up, it had the look of a news article. There was an in-built lead that asked readers to refer to the page carrying the Godrej Diwali advertisement. Each time a Lakhpati was announced, the advertisement for the region to which the winner belonged to, was modified to announce the name of the winner. The regular and innovative advertisements were supplemented by Public Relations articles, which talked of the Godrej offer as well as the lucky winner. A micro marketing initiative was tied along with the Diwali promotions in Chandigarh. Interactive mobile vans demonstrating Godrej Appliances moved across shopping areas of Chandigarh. Attractive products at special rates were announced. The micro marketing activity got a fillip with the Chandigarh Lakhpati being announced. The Godrej Lakhpati from Chandigarh was given pride of place, as he accompanied the mobile van to different markets.

With Godrej customers laughing all the way to the bank, Appliance Division sure added its own dazzle to its customers?Diwali.

Ankita Srivastava, Marketing

Ergonomics Seminar

n Ergonomics Seminar was organised at the School of Planning & Architecture (SPA), New Delhi, by our Ghaziabad Branch on 30 September, 2004, where U.K. Ray, Deputy Manager (Sales and Marketing), Furniture and Interiors Group, gave a presentation to around 50 final year student architects on how ergonomics and safety are part of furniture design. Health booklets were distributed to all present. The main aim is to plant seeds which can bear fruit in the future, apart from brand-building and complementing sales efforts.

Some senior faculty members also spoke about improving the association between Godrej and the SPA. The seminar was well appreciated.

Khulja Sim Sim

R-L: G. Ramesh Babu, Nellore, Hyderabad, the first lucky winner, receives a 100 per cent discount, from the dealer, Obul Reddy & Sons, Nellore.

n order to give consumers an incentive for buying Godrej Perfect Home Furniture and Storwels, and to capitalise on consumers?festival-buying sentiments, Godrej FIG (Home) came up with a special scheme called Khulja Sim Sim.

Under this scheme, which commenced all over India on 16 October, 2004, consumers are invited to our showrooms and, on purchase of any of our Perfect Home products, they are given a scratch card. The scratch card entitles them to a minimum assured discount of 10 per cent, which could go up to 100 per cent depending on the figure that was revealed on the card and, of course, the consumer’s luck. In addition, consumers also got a discount coupon, which entitles them to a discount of 10 per cent on purchase of any of the Godrej Home products till 31 January, 2005. G. Ramesh Babu of Nellore, Hyderabad, was the first lucky winner to win a 100 per cent discount on the scratch card when he purchased a Wardrobe Model E.

At Chandigarh, a Press Meet was organised by our Home team on 16 October, 2004 to launch the Khulja Sim Sim scheme for FIG (Home) products. Anil Munjal, Senior Manager (Sales) and FIG Head, Chandigarh Branch, briefed the Press about the details of the scheme and FIG’s newly launched products. A press release was issued to inform the general public and create awareness. The event was well covered by all major newspapers as also the local cable network.


The Buildtech 2004

L-R: Vikrant of Barnala Marketing Agency explains the Godrej FIG products to visitors at The Buildtech 2004.

ur Chandigarh Branch participated in “The Buildtech 2004?from 15th to 17th October, 2004 at Ludhiana along with Ludhiana dealer, M/s. Barnala Marketing Agency. Approximately a thousand visitors were recorded at our stall, which included prominent architects of Ludhiana and key accounts. We had displayed mock-ups (Reflex and Grid), computer tables, sofa sets, recliner, centre tables, along with our seating products.

An Architects Meet was also organised, which was attended by 50 top architects of Ludhiana. Five companies gave their respective presentations to these architects. The presentation on Godrej was given by Shivinder Mandhotra, Deputy Manager (Sales), FIG (Institution). This was followed by dinner.

The entire show was well planned and co-ordinated by Anil Munjal. The exercise not only created awareness, but also generated enquiries.

Doreen Rosario



New Ultra Range Launches

L-R: J.P. Kedia of M/s. Shree Krishna Traders and Ashok Das of M/s. Marvel Fancy Hardware launch the new Ultra Lock at a ceremony held on 22 September, 2004. Seen in the background is S.C. Pattnayak, Senior Sales Officer, Bhubaneshwar.

Bhubaneshwar Branch: Locks Division conducted a Business Partners? Meet and launch of new Ultra Range of Locking Systems on 22 September, 2004 in Hotel Triumph Residency, Bhubaneshwar. The Meet was attended by more than 50 Dealers/Retailers of the Twin City, Bhubaneshwar and Cuttack. Locks Division was represented by R. Jayanth, Deputy Manager, Marketing, Mumbai, Sabyasachi Ray, Area Manager, Bhubaneshwar Branch, S.C. Pattnayak and Anubhav Pattnayak, Senior Sales Officer.

Dealers were given insight into the products and policies of the Company, especially on Godrej Locks Division and on "The Ultra Locking Mechanism". They felt that the locks would give customers the required security.

Sabyasachi Ray
Bhubaneshwar Branch


Dealers and retailers see the displayed locks during the launch of the new Ultra range in Mysore on 14 September, 2004.

Mysore: Following the launch of the new Ultra in Bangalore in August 2004, Bangalore Branch conducted the launch in Mysore on 14 September, 2004, in association with the
local distributor, M/s. Excel Enterprises. About 15 major dealers and 25 retailers participated in the launch. Atul Dixit, Regional Manager, South Zone was present for the programme. K. Mohan Kumar, Assistant Sales Manager, Bangalore Branch, illustrated the latest 2C versions of Ultra locks. Also, the utility of all the new Retrofit Adaptors was explained to the participants.

K. Mohan Kumar, Bangalore Branch


All-India Sales Training Programmes

E.R.S. Reddy, ASM- Hyderabad, presenting a momento to the internal channel trainer, R. Jayant, Deputy Manager, Marketing during the first training programme on 14 August, 2004.

wo comprehensive in-house Sales Training programmes were conducted for 65 Retail and Institutional Sales team members of Locks Division at Mumbai in August and October 2004.

1st Batch from 9th to 14th August, 2004

2nd Batch from 11th to 16th October, 2004.

The learnings from the Sales Training programmes conducted in August 2004 were incorporated in the October 2004 programme.

The Training Module consisted of five capsules on:
1. Product
2. Channel
3. Supply Chain Management
4. Service
5. Legal

Each Module was prepared and presented by the internal marketing and service team members which comprised:

Product Training: "Hands-on approach". All the products were physically shown and explained. The tools included slides, audio/visual clippings etc. FAB analysis on select products was also done.

Channel Training: It included how to select a distributor, maintain him and to make him our Business Partner in every sense of the word. Training also included the Width and Depth of Distribution, ROI Calculation, New Product Launches, Route Plans and MIS. The trainees were actually asked to fill in Mock Reports.

Supply Chain Management: It included Training on WBDS, WB3S, different SKUs, Forecasting, APO Procedures, Introduction to BaaN, Process of Product Supply...

Service: Training on day-to-day procedure on Defective Locks Management. "Nai Udaan," a film on Locks Installation Methods, was shown. Each sales person was given Practical Training to identify spurious Locks and also to identify defectives.

Legal: The basic knowledge on Legal requirements to run our Business was given by Gauri Gandhi and Sandhya Amanna from our Legal Department.

A film on Communication was also shown to participants, wherein; it was highlighted how presentations can be made and what are the essential ingredients of communication.

The level of understanding of each session was tested by giving Tests / Assignments and Role Plays. To understand the effectiveness of preparation and presentation style / content, a Feedback Form was given for the Trainees to fill up.

Needless to say, the Trainees felt they benefited immensely from the programme. The Regional Managers have been asked to follow up with their team and assess the improvements in their day-to-day working post the training programme, so that the effectiveness of the programme can be assessed and, if required, improvements can be made.

V.A. Ramachandran
Assistant General Manager, Product & Channel


Furniture & Interior Fair at Kolkata

ocks Division in Kolkata, in association with its dealer M/s. Offineed, participated in the said exhibition, which lasted from 6th to 9th August, 2004. The stall was well decorated and the attractive display turned out to be one of the major crowd pullers.

During these four days, the greater objective of creating awareness and showcasing the latest range of locks to the security conscious Kolkatans was well achieved.

Bikas C. Konar
Kolkata Branch

KHAMA Exhibition in Bangalore

ocks Division, Bangalore, participated in the Karnataka Hardware and Allied Merchants Association (KHAMA) 17th Annual General Body Meet held on 12 September, 2004. More than 250 allied hardware dealers across Karnataka attended this meet.

Our entire range of locks including new products was displayed at this meet. During the meet, a presentation was made by us, which centred around projecting the strength and capability of Godrej Locks Division as a "Total Locking Solution Provider" and the concept of "Prosperity through Partnership". The idea was to project our image as an ideal business partner in the Total Hardware Business".


Ultra Locking System

K. Mohan Kumar, ASM, Bangalore, making a presentation on Godrej Locks during the 17th Annual General Body Meet of Karnataka Hardware & Allied Merchants Association (KHAMA) on 12 September, 2004.

angalore Locks team comprising S. Sreejit, Senior Sales Officer and myself made a presentation to KCDDA during their monthly meeting on 15 July, 2004. KCDDA had requested us to brief them on locking solutions for their day-to-day activities. 25 prominent members of KCDDA attended the meeting.

We briefed them about Ultra locking system, mentioning Master Key/Grand Master Key/Common Key arrangement, where they can implement the same for their logistic purpose for delivery vans and godowns. All in all it was a good interactive session to discuss with member about the various products, applications and service-related issues.

K. Mohan Kumar, Bangalore Branch


Kolkata - The Puja season

f the many festivals that India has throughout the year, perhaps none is so beautifully Indian and unifying as the Durga Puja —the worship of the goddess Durga. The festival is celebrated all over India with different items and rituals.

In Hindu mythology, Ma Durga is the incarnation of Devi, the all-powerful almighty goddess who is an embodiment of courage, self-respect and affection combined into one and the festival is celebrated to mark the victory of good over evil. People worship Ma to ensure peace and prosperity in their lives and to ward off evil spirits.

Our four showrooms in Kolkata were also eagerly waiting to greet the puja season and donned a festive look with their bright and colorful interiors and the traditional decor. Gates with puja theme were erected outside to invite the attention of enthusiastic shoppers. The display was neatly rearranged to suit festive tastes. The staff specially donned traditional attire and greeted customers with a warm smile and the traditional "Shubha Sharadiya" (Festival greetings). Illuminated exteriors and traditional "dhak music" playing softly inside gave it a mystic charm. The showrooms seemed upbeat at the favorable response from the customers and were hoping to do brisk business during the season.

Waiting for another season to come by, till then wishing you and your families "A Happy Pujo".

Varun Saxena
Retailing Division

Renovated Showrooms at (clockwise from top left) Thiruvananthapuram, Salt Lake (Kolkata), Pune and Park Street (Kolkata). As usual, a great job done by our Visual Merchandiser, Manu Mansheet.

Good Samaritans make our day

odrej has always been on a mission of providing excellence through their staff. And every once in a while, there comes the Good Samaritan who tells us what a great job we have been doing. One such incident happened on the 22 September, 2004, with our Cochin Showroom In-charge Edward Meyn.

A couple in their fifties walked into our showroom to inquire about our locks. After preliminaries, Meyn discussed locks with the couple for a good three quarters of an hour. So thrilled were the couple with Meyn’s undivided attention and service that not only did they purchase the locks, but the lady also complimented Meyn for being a thorough gentleman.

Later when it came to exchanging cards, the gentleman scribbled something on a little card and gave it to Meyn. Thinking that the card was the gentleman’s visiting card, Meyn did not press further for any contact information. The card turned out to be a certificate, given by the couple for the service provided by Meyn.

Today unfortunately, we do not have the address or contact number of this couple, but may we add one thing. Those good Samaritans certainly made our day. Thanks, Meyn, we are all proud of you.


Housekeeping Trophy for the Best Maintained Warehouse in North Zone for 2003-04 has been awarded to Delhi Branch. It was presented to the Warehouse team by Dhruv Sharma, General Manager (North), in the presence of Sales and Commercial Heads of Delhi. Keep up the good work!!


Awitanshu Mishra, Canvasser, deals with customers at the CII Lucknow Show.

II organises exhibitions in prime cities/locations of the country, every year, in which our respective branches take part to get coverage and promote our products.

At Lucknow:
The CII Lucknow Show lasted from 21st to 24th October, 2004, at Laxman Mela Grounds on the banks of river Gomti. Our Lucknow Perfect Home Wholesale Dealer —M/s. Initiative Data System participated in a big way. Almost all the latest products of Furniture and Interiors Group (FIG)-Home were displayed. FIG-Institutional and Security Equipment groups also participated. Orders worth Rs. 5 lakhs were booked from the counter in addition to several enquiries. We acknowledge the efforts put in by the Wholesale Dealer as also by the Furniture & Interiors Group and Security Equipment teams.

Vipin Tyagi
Lucknow Branch

At Dehradun:

he Ghaziabad branch in association with our Dehradun Wholesale Dealer ?M/s. The Indian Stores, participated in Uttaranchal Fair 2004, organised by CII from 6th to 9th November, 2004. The show was inaugurated by the Governor of Uttranchal, Shri Sudershan Agarwal, who also awarded us the certificate for "Best Display at Mega Brands/Décor". The show was well attended by the State’s ministers and key officials.

Our emphasis was on the display of the newly launched products such as Virgo/Giza/Ayona models of sofas, Elisa/Tirana models of dining tables/chairs, Evita/Fiona/Vienna models of beds, computer furniture, besides our standard furniture and storage products. Our Godrej Secure Home (GSH) products were also on display. Reema, our consultant designer for KIT, had designed the stall. We acknowledge the efforts put in by the sale/service team of Ghaziabad Branch and M/s. The Indian Stores to make this event a success. We also thank HO team for the timely supply of material for this exhibition and other support.

Rajiv Vasudeva
Ghaziabad Branch

At Patiala:

ur Patiala Wholesale Dealer ?M/s. Harbans Lal Ram Prakash & Co. organised an exhibition at Luxmi Palace from 5th to 8th November, 2004, where Security Equipment & Furniture and Interiors Group products were displayed. A good enquiry base has been generated mainly for Saffire and Rhino Safes.

Sanjeev Aggarwal, Chandigarh Branch



oadshows are a very cost-effective sales promotion activity to create awareness, which also helps in generating business. Our North Zone branches are regularly organising such Road Shows in the posh areas/markets, and during the Festive season of Durga Puja/Diwali they have participated in a big way.

The Chandigarh Branch Security Equipment Team used an innovative idea in organising a Godrej Secure Home Road show at Shimla on 24 and 25 September, 2004, in association with the Shimla District Police and Rotary Club. Keeping in mind the burglaries taking place in Shimla, items like alarm systems and electronic safes were displayed, for which a good amount of enquiries were generated. The event earned a lot of media attention too.

Sanjeev Agarwal

The Delhi Branch Security Equipment Team organised a Godrej Secure Home Road show on 29 and 30 October, 2004, where there are good crowd- pulling showrooms like Westside and restaurants like McDonalds. There was an excellent response.

Ajay Mathur

The Ghaziabad Branch Security Equipment Team in association with the Ghaziabad Wholesale Dealer ?M/s. Sarvodaya Traders organised a Godrej Secure Home Road show at Ramlila Ground, Kavi Nagar, Ghaziabad from 29th October to 2nd November, 2004. This was a pre-Diwali fair. The response was heartening.

Ratan Thapa

The Lucknow Branch Furniture and Interiors Group (Home) team in association with the Lucknow Wholesale Dealer ? M/s. New Popular Furnishers organised a Road Show at Hindustan Aeronautics Limited (HAL), Lucknow on 28 and 29 October, 2004. The Appliance team of Lucknow branch also participated in the event. The team was able to do business of around Rs.1.5 lakhs plus a good enquiry generation for modular Kitchen and home furniture products.

Sanjay Mehra, Sales Executive and Rajnish Mishra, Sales Canvasser, did a commendable job in making the event successful.

The Lucknow Branch Furniture and Interiors Group team with the help of their local dealer ?M/s. Initiative Data System, participated in several prominent Durga Puja events in Lucknow. Our stalls were put up at three locations to create awareness. The banners, in Bengali, were put up in almost all the major locations and special handbills were distributed. Full page colour advertisements were published in their souvenirs. These events lasted from 18th to 29th October, 2004. The response was very good.

Vipin Tyagi


Wholesale Dealer Cluster Meet

The Ghaziabad Branch, Furniture and Interiors Group & Security Equipment teams, organised Wholesale Dealer cluster meets: at Agra on 20 and 21 September, 2004 for Western UP dealers, and at Chamba on 5 and 6 October, 2004 for Uttaranchal dealers.

These were well attended meets, where five to six Wholesale Dealers were invited from the vicinity of the venue for one-on-one discussions. Training was also imparted to dealers?sales personnel. The highlights of the interactive session were:

  • Indepth knowledge on products imparted.

  • Schemes were discussed.

  • Importance of Web Based Distribution System (WBDS) and using e-mail and technology was emphasised.

  • Formulation of policy to secure dealer’s retention was done.

  • Segment-wise sales approach.

  • CDs containing presentation of various products and manuals were distributed.

  • At the end, an open house was conducted so that various pending issues of Wholesale Dealers can be resolved.

Rajeev Vasudeva/ Ratan Thapa

Training Programmes

Wholesale Dealer Sales Training program was conducted on 17 and 18 September, 2004 at Avadh International, Lucknow.

The training was imparted by the Furniture and Interiors Group-Institutional, Home and Security Equipment Business groups. The topics covered during the training were how to make the showroom presentable, liquidation of slow moving stocks and local/festival schemes. Approximately 40 persons, including some of the Wholesale Dealers attended the programme.

Vipin Tyagi

Celebrating Onam

alayalees across the globe celebrate Onam, the harvest festival in Kerala, during August and September. It is believed that the legendary King Mahabali visits his kingdom (Kerala) during the festival. Onam is celebrated by all Keralites, irrespective of caste and creed.

In Kerala, we at Godrej joined the celebration with special schemes floated for customers for our Furniture and Interiors Group (Home) as well as our Appliance products. Our dealers across the State organised special programmes to usher in customers to their Showrooms.

Wholesale Dealer M/s. Sangi & Co. at Kannur in North Kerala, organised a Home Furniture Exhibition at the new Kalyani Complex. The exhibition was inaugurated by K.M. Vinod Kumar, General Manager (South) on 17 August, 2004 in the presence of C.M. Bharathan, Proprietor, Sangi & Co.

The Perfect Home Showroom of Alappatt Traders.

Our Kochi dealer, M/s. Alappatt Traders Pvt. Ltd. in central Kerala, opened a Perfect Home Showroom. Joy Alappatt, one of our top dealers in the country, had taken the initiative. K.M. Vinod Kumar, General Manager (South) lighted the traditional lamp, thus marking the opening of the new Perfect Home Showroom at Kochi on 19 August, 2004. We had representatives of the business community as well as key customers to grace the occasion.

Moving towards South Kerala, a new Perfect Home Showroom at Thiruvalla promoted by Mohan Brothers was inaugurated by the Thiruvalla Municipal Chairman, Raju Mundamattom on 20 August, 2004. The initiative was taken by Mohanan, our dealer at Shillong, and his brother Raju (who is based at Thiruvalla).

The renovated Showroom at Thiruvananthapuram was declared open by K.M. Vinod Kumar in the presence of George Menezes, Vice President (Commercial) and National Commercial Manager, on 21 August, 2004, exactly a week before "Thiru Onam". Our Thiruvananthapuram Showroom today stands out as one of the best showrooms in the State capital. The initiative of the Retailing Division, which took up the renovation of the Showroom, the creativity of our consultant Manu Mansheet and the efforts put in by our team at Thiruvananthapuram, have made the Showroom a landmark in the city.

Partial view of the renovated Showroom at Thiruvananthapuram.

A Godrej Ifthar Party

ochi Branch, in association with our Wholesale Dealers in Calicut, had organised an Ifthar Party for our key customers in Calicut on 4 November, 2004 with the objective to get friendly with them. The meeting was presided over by K. Moidu, Managing Partner of Commission & General Agency (CGA). C.P. Muhammed Basheer who recently entered the CGA group welcomed the gathering. Invitees to the Ifthar Party included key customers, inc-luding Bankers, Heads of Insurance Companies and representatives of the business community. G.Venu Gopal, Senior Manager, Kochi Branch spoke about the Godrej commitment to customers and the support extended to our business from Calicut. Sainalabbudin delivered the Ifthar message. This was followed by brief presentations by Furniture and Interiors Group (Institutions) by Govind K. Nair, Furniture and Interiors Group (Home) by S. Srinivasan and Security Equipment Division by Suresh Namboodiri. At exactly 6.02 p.m., the time of breaking of the fast, arrangements were made for prayers in an adjacent hall and food served. The invitees appreciated this gesture by Godrej and CGA.

G. Venu Gopal
Kochi Branch

Customer Meet

ur Thiruvananthapuram sales office organised a Customer Meet at the Mascot Hotel. Invitees included key customers in Thiruvananthapuram, Bankers, Insurance Companies, PSUs, key officials of Central and State Government Departments, Non-Banking Finance Companies, etc. Almost 85 customers attended the Meet. Presentations were made by Furniture and Interiors Group (Institution) on ergonomics in Office Furniture and also introduced the new range of Home Furniture. Security Equipment team made a presentation on new trends in banking security solutions. We had a separate press briefing with the media covering the programme with representatives of The Economic Times, The Hindu, Business Line, Indian Express, Malayala Manorama, etc. The visual media was represented by Surya TV and Kailali TV ? prominent Malayalam channels.

K. Moidu, Managing Partner, CGA addressing the Ifthar gathering. On the dais are Sainalabbudin and G. Venu Gopal, Senior Manager, Furniture and Interiors Group, Kochi Branch.

Suresh Namboodiri
Kochi Branch

Guwahati Expo?2004

he Guwahati Branch, Furniture and Interiors Group (Home) team participated in the Expo?2004 at Guwahati from 28th October to 10th November, 2004, which is considered to be a mega trade event in the north-east. The range of Perfect Home products displayed included steel and wooden beds, sofa sets, dining tables with chairs, TV trolleys, study tables, i-Space, etc. The stall was visited by lakhs of people, including the Hon. Governor of Assam, Lt. Gen. Ajay Singh. The overwhelming response generated 297 bookings in 11 days. The study table, Genius 207, turned out to be the hottest new product in our kitty that was displayed for the first time and which alone accounted for 101 bookings.

New Perfect Home Showroom at Shillong

he grand success of the exclusive Perfect Home Showroom at Shillong prompted our dealer M/s. Taste, to open up a new Perfect Home showroom, which was inaugurated on 17 September, 2004, by R.G. Lyndoh, MLA and Former Home Minister of Meghalaya. The response was overwhelming. The new showroom displayed our range of bedroom sets, sofas, kitchen cabinets, TV trolleys, Dining sets, study tables and i-Space. B. Marbaning, Additional DGP, Meghalaya and H.W. Tsyiem, Former Secretary of NEC, were among the invitees who graced the inaugural ceremony. Shillong is one of the potential locations in the north-east for Perfect Home business, and the opening of this new showroom will help us cater to more customers and display a wide range of our products.

Anirban Sengupta,
Guwahati Branch

Sahayog 2004

Neville Irani, Associate Manager, Pune Branch explains the proceedings of the Exhibition to F.K. Khapoliwalla, General Manager (West Zone) at Sahayog - 2004 Exhibition at Pune.
Looking on are Amitar Raut, Sales Executive, Pune Branch and Rahul Mazumdar, Manager, Key Accounts, Furniture and Interiors Group.

he Security Equipment Division, Pune Branch, had participated in "Sahayog 2004," an Exhibition organised by the Bank of Maharashtra, along with our Wholesale Dealer, M/s. M.V. Gandhi & Co., at New English High School, Pune, from 29th to 31st October, 2004.

The products displayed were Electronic Rhino, Saffire, Treasure Chest, Cash Box, Coffer, Rhino and Electronic Coffer. Wide publicity was given to our products. On an average, there were 2,000 walk-in customers on the first two days and around 5,000 customers on the last day. The participation helped Pune Branch realise that not all Godrej products have reached the masses; they were still unaware of some of our products.

The enquiries generated were to the tune of Rs 1.50 lakhs. How much they resulted in sales, we shall have to wait and hope!


Shanta Mohan
Pune Branch