Godrej Does It Again?/font>
II National Energy summit was started seven years ago at Chennai and it has become a prestigious event in Environmental and Energy Management. It encourages industries to save energy and recognises organisations which have achieved excellent results in Energy Conservation. This is an annual event and over 150 organisations apply for this prestigious award year after year.
There is normally a panel of 20 judges from various disciplines of industry, viz. Cement, Paper and Pulp, Process and Engineering, Pharmaceuticals, Petrochemicals, Energy Audit Firms, Energy Services Companies (ESCOs) and Financial Institutions to judge the performance of the organisations in Energy Conservation.
Over 150 companies normally apply for the Annual Award. Judges shortlist only 30 companies which are the best. These 30 companies are then asked to make a presentation to the judges together with representatives from the industries, during a 2-day Seminar normally in the month of November each year at Chennai.
Each organisation is permitted to make a presentation for strictly 20 minutes only on their achievements and 10 minutes are reserved for judges to ask questions. If the presentation goes beyond 20 minutes, each minute extended gets a Negative Rating.
The audience is made up of representatives of various organisations and they are not permitted to ask any questions.
The weightage for the selection is based on:
After these 30 organisations make their presentations, finally 15 organisations are selected as "Excellent Energy Efficient Unit".
We are happy to inform you that Godrej & Boyce Mfg. Co. Ltd. has ONCE AGAIN won this award and adjudged "EXCELLENT ENERGY EFFICIENT UNIT" for the year 2004. We are among the top 15 organisations in the country who have done Excellent Energy and Environment Management. This is the second time we have won this award. Last time, we won this award in the year 2002.
he Conferencing Product Group of Prima Division, Chennai, bagged a presti-gious order from Tamilnadu Prisons for Video Conferencing equipment worth Rs. 5 crores. The order was for 78 locations comprising various courts and prisons across the State. The setup was inaugurated by Ms. J. Jayalalitha, the Hon’ble Chief Minister of Tamilnadu, in the presence of the Secretary of Home, the Chief Secretary of State and other ministers. S.H. Parekh, General Manager and G. Sankaran, Marketing Manager, Prima Division, also graced the function. This is the biggest single order for Video Conferencing equipment bagged by any company in India.
Congratulations to our sales team comprising Anand Surendran, S. Shanmugham, V.R. Joshi and Anoop Chandran for this excellent achievement!
rima (Office Automation Group) won the "Brother Award for Ex-cellence" from our Principal’s "brother" for "Outstanding Sales & Marketing Performance for the year 2003-2004" for marketing and distribution of Fax and Multifunction products. The function was held in Dubai on 6 October, 2004.
Congratulations to the "brother" team of Prima Division!
.I. Birajdar, Prima Division, Maintenance Department, won the second prize at the Maharashtra Safety Slogan Competition in the Hindi Slogan Category (State Level). The Competition was organised by the National Safety Council (Maharashtra Chapter). Birajdar received the award from Arvind R. Doshi, Chairman, National Safety Council (Maharashtra Chapter) at a function held at Taj Land’s End on 30 September, 2004.
Our hearty congratulations to Birajdar and to the Safety team at Shirwal!
The prize winning slogan:
he Security Equipment Division (SED) is poised for growth. The target for the Division is to reach a turnover of Rs.500 crores by 2010-11, coined as Vision 500.
The target, an ambitious one, demands a path breaking combination of Marketing and Selling efforts coupled with Design and Manufacturing excellence, duly supported by Strategic Sourcing for achieving our Top line and Bottom Line Objectives. Our move towards attaining Manufacturing Excellence calls for reaching the following milestones:
In this endeavour, our Road Map is as follows:
Production Levels with the same workforce,
With these objectives in mind, we firmed up our Strategic Business Plan (SBP) for Manufacturing, and listed various projects that need to be taken up, to realise the plan at the Macro level. These projects were then broken down department-wise. Part of these projects will be handled by the concerned management staff members of the department, duly supported by our Engineering Cell and the rest have been allocated to the teams comprising key workmen from each department. Each of these teams has a MENTOR (from amongst the Management Staff), whose role will be pivotal, as a person who would guide the team to perform a project and provide necessary resources for the same. Also, each team will have a CHAMPION, a representative workman of the department, who would steer these projects. Sixteen such teams have been formed. What was required was that each team had to have a clear understanding of the Plan, and work upon the path to implementing the same. With this objective, an Offsite was arranged for all the teams, on 8 and 9 October, 2004 at Lonavla.
And History was born?/p>
For the first time, workmen were involved in the SBP of the business ?a major shift in paradigm. On Day I, the programme began with an Environmental Scan, by way of a lecture, which was delivered by Rajabhau Gavande, an eminent Judge (retired) of the Industrial Court. Later, senior manufacturing officials of the Division rolled out the Strategic Business Plan (SBP) for the participants. The teams, then, had intense discussions with their mentors and other senior officials, and came out with an intense action plan for implementing the earmarked projects. The teams then presented their plans to Dara Byramjee, Vice President and Business Head, SED and Homi Bodhanwalla, the Manufacturing Head.
Bodhanwalla addressed the gathering, and set the perspective for the massive task ahead. He gave practical insights to what was happening worldwide, in the Manufacturing arena, and also shared his expectations from the group, all this with a view to reach the magical 500.
Dara Byramjee shared his views on the exercise, and strongly stressed, that the task ahead, although difficult, is not an impossible one. He said that we need to work towards involving, not only the hands, but also the hearts and the minds of our people. This would set the pace for things to come.
The programme ended on a positive note and was very well received by the participants. Back home, the teams have now started performing, and periodic reviews are now a way of life for all.
This is our way of SECURING our future, for ourselves?/p>
Melas at Navratri Celebrations
wo melas of Godrej Secure Home products were organised by our dealer M/s. Meher Safe & Securities, on the auspicious occasion of Navratri. The venues selected were Indira Darshan Society, Lokhandwala Complex (16 October, 2004) and Evershine Millennium Paradise, Thakur Village (22 October, 2004). The melas were held within the society premises.
The response to both the melas was excellent, and quite a few enquiries for Treasure Chest, Safires and Rhino Safes were received, apart from generating awareness of our security products to hundreds of Navratri revellers.
Mela at Railway Club
ur Mumbai Branch dealer M/s. Classic Enterprise, who has excellent contacts in the railways, organised a 2- day mela at, "The Railway Club", Colaba on 30 and 31 October, 2004.
To ensure that the mela would be a success, personalised invitations were sent to all senior officers a few days in advance.
All our "Godrej Secure Home" products were on
display. Our Treasure Chest and Rhino in particular evoked excellent
Percy B. Master
iwali is as much an occasion for celebration for consumer durable companies as it is for the common man. The industry gears up for the festive season, as the common man loosens his purse strings.
This, in turn, translates into numerous Diwali offers and a confused customer. The challenge lies in breaking through the clutter with a Diwali scheme that is both distinctive and meaningful to the consumer. Consumers today are fed up of run-of-the-mill offers wherein they are saddled with gifts they do not want. The consumer today wants value for money rather than a free T-shirt that is a size too big for anyone in the family or a decorative clock that may not appeal to it. Even an expensive attractive vacation holds little charm. Simply put, the consumer demands attractive products at honest prices.
Godrej has always been very conscious of providing consumers real value for their money and this was reflected even in the Diwali offer. Taking cognizance of consumer feedback, Godrej came up with a unique scheme, which gave consumers the best of both worlds. Firstly, on offer were ranges of products available at attractive festival prices. For instance, a 410 litres Frost Free refrigerator was available at Rs.19,990 on exc-hange, a 2T Split AC at Rs.21,990 and a 5.5 kilograms Fully Automatic Washing Machine at Rs.7990 on exchange. Besides, with every purchase, consumers got a sure gift in the form of prizes that could go up to Rs.1 lakh.
The promotional scheme was based on some common consumer behaviour observations. The consumers prefer a sure gift over a high value but uncertain gift, the favourite being a cash discount. The scheme therefore offered a sure cash discount to all consumers. Importantly, while the consumer prefers sure gifts, a high value item generates tremendous excitement around the scheme. The opportunity to win upto Rs.1 lakh definitely commanded attention. A time lag between product purchase and announcement of the gift wanes consumers? interest. The scratch card mechanism of delivery took care of this. In a nutshell, the offer meant attractive products at rock bottom prices along with the opportunity to win up to Rs.1 lakh.
The scheme was supported by print advertisements and merchandise to generate awareness and excitement. The Godrej Appliance Division came up with media innovation that none could miss. The visual unit for the "Aaj Ka Lakhpati Kaun" scheme, a hand clutching currency notes, was splashed right across the front pages of newspapers in bold red and yellow. Surrounded by a write-up, it had the look of a news article. There was an in-built lead that asked readers to refer to the page carrying the Godrej Diwali advertisement. Each time a Lakhpati was announced, the advertisement for the region to which the winner belonged to, was modified to announce the name of the winner. The regular and innovative advertisements were supplemented by Public Relations articles, which talked of the Godrej offer as well as the lucky winner. A micro marketing initiative was tied along with the Diwali promotions in Chandigarh. Interactive mobile vans demonstrating Godrej Appliances moved across shopping areas of Chandigarh. Attractive products at special rates were announced. The micro marketing activity got a fillip with the Chandigarh Lakhpati being announced. The Godrej Lakhpati from Chandigarh was given pride of place, as he accompanied the mobile van to different markets.
With Godrej customers laughing all the way to the bank, Appliance Division sure added its own dazzle to its customers?Diwali.
Ankita Srivastava, Marketing
n Ergonomics Seminar was organised at the School of Planning & Architecture (SPA), New Delhi, by our Ghaziabad Branch on 30 September, 2004, where U.K. Ray, Deputy Manager (Sales and Marketing), Furniture and Interiors Group, gave a presentation to around 50 final year student architects on how ergonomics and safety are part of furniture design. Health booklets were distributed to all present. The main aim is to plant seeds which can bear fruit in the future, apart from brand-building and complementing sales efforts.
Some senior faculty members also spoke about improving the association between Godrej and the SPA. The seminar was well appreciated.
R-L: G. Ramesh Babu, Nellore, Hyderabad, the first lucky winner, receives a 100 per cent discount, from the dealer, Obul Reddy & Sons, Nellore.
n order to give consumers an incentive for buying Godrej Perfect Home Furniture and Storwels, and to capitalise on consumers?festival-buying sentiments, Godrej FIG (Home) came up with a special scheme called Khulja Sim Sim.
Under this scheme, which commenced all over India on 16 October, 2004, consumers are invited to our showrooms and, on purchase of any of our Perfect Home products, they are given a scratch card. The scratch card entitles them to a minimum assured discount of 10 per cent, which could go up to 100 per cent depending on the figure that was revealed on the card and, of course, the consumer’s luck. In addition, consumers also got a discount coupon, which entitles them to a discount of 10 per cent on purchase of any of the Godrej Home products till 31 January, 2005. G. Ramesh Babu of Nellore, Hyderabad, was the first lucky winner to win a 100 per cent discount on the scratch card when he purchased a Wardrobe Model E.
At Chandigarh, a Press Meet was organised by our Home team on 16 October, 2004 to launch the Khulja Sim Sim scheme for FIG (Home) products. Anil Munjal, Senior Manager (Sales) and FIG Head, Chandigarh Branch, briefed the Press about the details of the scheme and FIG’s newly launched products. A press release was issued to inform the general public and create awareness. The event was well covered by all major newspapers as also the local cable network.
The Buildtech 2004
ur Chandigarh Branch participated in “The Buildtech 2004?from 15th to 17th October, 2004 at Ludhiana along with Ludhiana dealer, M/s. Barnala Marketing Agency. Approximately a thousand visitors were recorded at our stall, which included prominent architects of Ludhiana and key accounts. We had displayed mock-ups (Reflex and Grid), computer tables, sofa sets, recliner, centre tables, along with our seating products.
An Architects Meet was also organised, which was attended by 50 top architects of Ludhiana. Five companies gave their respective presentations to these architects. The presentation on Godrej was given by Shivinder Mandhotra, Deputy Manager (Sales), FIG (Institution). This was followed by dinner.
The entire show was well planned and co-ordinated by Anil Munjal. The exercise not only created awareness, but also generated enquiries.
Dealers were given insight into the products and policies of the Company, especially on Godrej Locks Division and on "The Ultra Locking Mechanism". They felt that the locks would give customers the required security.
Following the launch of the new Ultra in Bangalore in August 2004, Bangalore
Branch conducted the launch in Mysore on 14 September, 2004, in association
K. Mohan Kumar, Bangalore Branch
All-India Sales Training Programmes
wo comprehensive in-house Sales Training programmes were conducted for 65 Retail and Institutional Sales team members of Locks Division at Mumbai in August and October 2004.
1st Batch from
9th to 14th August, 2004
Each Module was prepared and presented by the internal marketing and service team members which comprised:
Training: "Hands-on approach". All the products were physically shown
and explained. The tools included slides, audio/visual clippings etc. FAB
analysis on select products was also done.
A film on
Communication was also shown to participants, wherein; it was
highlighted how presentations can be made and what are the essential
ingredients of communication.
Furniture & Interior Fair at Kolkata
ocks Division in Kolkata, in association with its dealer M/s. Offineed, participated in the said exhibition, which lasted from 6th to 9th August, 2004. The stall was well decorated and the attractive display turned out to be one of the major crowd pullers.
During these four days, the greater objective of creating awareness and showcasing the latest range of locks to the security conscious Kolkatans was well achieved.
Bikas C. Konar
KHAMA Exhibition in Bangalore
Division, Bangalore, participated in the Karnataka Hardware and Allied
Merchants Association (KHAMA) 17th Annual General Body Meet held on 12
September, 2004. More than 250 allied hardware dealers across Karnataka
attended this meet.
Ultra Locking System
Locks team comprising S. Sreejit, Senior Sales Officer and myself made a
presentation to KCDDA during their monthly meeting on 15 July, 2004. KCDDA
had requested us to brief them on locking solutions for their day-to-day
activities. 25 prominent members of KCDDA attended the meeting.
K. Mohan Kumar, Bangalore Branch
the many festivals that India has throughout the year, perhaps none is so
beautifully Indian and unifying as the Durga Puja —the worship of the
goddess Durga. The festival is celebrated all over India with
different items and rituals.
has always been on a mission of providing excellence through their staff.
And every once in a while, there comes the Good Samaritan who tells us what
a great job we have been doing. One such incident happened on the 22
September, 2004, with our Cochin Showroom In-charge Edward Meyn.
Later when it came to exchanging cards, the
gentleman scribbled something on a little card and gave it to Meyn. Thinking
that the card was the gentleman’s visiting card, Meyn did not press further
for any contact information. The card turned out to be a certificate, given
by the couple for the service provided by Meyn.
Housekeeping Trophy for the Best Maintained Warehouse in North Zone for 2003-04 has been awarded to Delhi Branch. It was presented to the Warehouse team by Dhruv Sharma, General Manager (North), in the presence of Sales and Commercial Heads of Delhi. Keep up the good work!!
II organises exhibitions in prime cities/locations of the country, every year, in which our respective branches take part to get coverage and promote our products.
Sanjeev Aggarwal, Chandigarh Branch
oadshows are a very cost-effective sales promotion activity to create awareness, which also helps in generating business. Our North Zone branches are regularly organising such Road Shows in the posh areas/markets, and during the Festive season of Durga Puja/Diwali they have participated in a big way.
The Chandigarh Branch Security Equipment Team used an innovative idea in organising a Godrej Secure Home Road show at Shimla on 24 and 25 September, 2004, in association with the Shimla District Police and Rotary Club. Keeping in mind the burglaries taking place in Shimla, items like alarm systems and electronic safes were displayed, for which a good amount of enquiries were generated. The event earned a lot of media attention too.
The Delhi Branch Security Equipment Team organised a Godrej Secure Home Road show on 29 and 30 October, 2004, where there are good crowd- pulling showrooms like Westside and restaurants like McDonalds. There was an excellent response.
The Ghaziabad Branch Security Equipment Team in association with the Ghaziabad Wholesale Dealer ?M/s. Sarvodaya Traders organised a Godrej Secure Home Road show at Ramlila Ground, Kavi Nagar, Ghaziabad from 29th October to 2nd November, 2004. This was a pre-Diwali fair. The response was heartening.
The Lucknow Branch Furniture and Interiors
Group (Home) team in association with the Lucknow Wholesale Dealer ?
M/s. New Popular Furnishers organised a Road Show at Hindustan Aeronautics
Limited (HAL), Lucknow on 28 and 29 October, 2004. The Appliance team of
Lucknow branch also participated in the event. The team was able to do
business of around Rs.1.5 lakhs plus a good enquiry generation for modular
Kitchen and home furniture products.
The Lucknow Branch Furniture and Interiors Group team with the help of their local dealer ?M/s. Initiative Data System, participated in several prominent Durga Puja events in Lucknow. Our stalls were put up at three locations to create awareness. The banners, in Bengali, were put up in almost all the major locations and special handbills were distributed. Full page colour advertisements were published in their souvenirs. These events lasted from 18th to 29th October, 2004. The response was very good.
Wholesale Dealer Cluster Meet
The Ghaziabad Branch, Furniture and
Interiors Group & Security Equipment teams, organised Wholesale Dealer
cluster meets: at Agra on 20 and 21 September, 2004 for Western UP dealers,
and at Chamba on 5 and 6 October, 2004 for Uttaranchal dealers.
Rajeev Vasudeva/ Ratan Thapa
Dealer Sales Training program was conducted on 17 and 18 September, 2004 at
Avadh International, Lucknow.
across the globe celebrate Onam, the harvest festival in Kerala, during
August and September. It is believed that the legendary King Mahabali visits
his kingdom (Kerala) during the festival. Onam is celebrated by all
Keralites, irrespective of caste and creed.
Our Kochi dealer, M/s. Alappatt Traders Pvt. Ltd. in central Kerala,
opened a Perfect Home Showroom. Joy Alappatt, one of our top dealers in the
country, had taken the initiative. K.M. Vinod Kumar, General Manager (South)
lighted the traditional lamp, thus marking the opening of the new Perfect
Home Showroom at Kochi on 19 August, 2004. We had representatives of the
business community as well as key customers to grace the occasion.
ochi Branch, in association with our Wholesale Dealers in Calicut, had organised an Ifthar Party for our key customers in Calicut on 4 November, 2004 with the objective to get friendly with them. The meeting was presided over by K. Moidu, Managing Partner of Commission & General Agency (CGA). C.P. Muhammed Basheer who recently entered the CGA group welcomed the gathering. Invitees to the Ifthar Party included key customers, inc-luding Bankers, Heads of Insurance Companies and representatives of the business community. G.Venu Gopal, Senior Manager, Kochi Branch spoke about the Godrej commitment to customers and the support extended to our business from Calicut. Sainalabbudin delivered the Ifthar message. This was followed by brief presentations by Furniture and Interiors Group (Institutions) by Govind K. Nair, Furniture and Interiors Group (Home) by S. Srinivasan and Security Equipment Division by Suresh Namboodiri. At exactly 6.02 p.m., the time of breaking of the fast, arrangements were made for prayers in an adjacent hall and food served. The invitees appreciated this gesture by Godrej and CGA.
G. Venu Gopal
ur Thiruvananthapuram sales office organised a Customer Meet at the Mascot Hotel. Invitees included key customers in Thiruvananthapuram, Bankers, Insurance Companies, PSUs, key officials of Central and State Government Departments, Non-Banking Finance Companies, etc. Almost 85 customers attended the Meet. Presentations were made by Furniture and Interiors Group (Institution) on ergonomics in Office Furniture and also introduced the new range of Home Furniture. Security Equipment team made a presentation on new trends in banking security solutions. We had a separate press briefing with the media covering the programme with representatives of The Economic Times, The Hindu, Business Line, Indian Express, Malayala Manorama, etc. The visual media was represented by Surya TV and Kailali TV ? prominent Malayalam channels.
he Guwahati Branch, Furniture and Interiors Group (Home) team participated in the Expo?2004 at Guwahati from 28th October to 10th November, 2004, which is considered to be a mega trade event in the north-east. The range of Perfect Home products displayed included steel and wooden beds, sofa sets, dining tables with chairs, TV trolleys, study tables, i-Space, etc. The stall was visited by lakhs of people, including the Hon. Governor of Assam, Lt. Gen. Ajay Singh. The overwhelming response generated 297 bookings in 11 days. The study table, Genius 207, turned out to be the hottest new product in our kitty that was displayed for the first time and which alone accounted for 101 bookings.
New Perfect Home Showroom at Shillong
he grand success of the exclusive Perfect Home Showroom at Shillong prompted our dealer M/s. Taste, to open up a new Perfect Home showroom, which was inaugurated on 17 September, 2004, by R.G. Lyndoh, MLA and Former Home Minister of Meghalaya. The response was overwhelming. The new showroom displayed our range of bedroom sets, sofas, kitchen cabinets, TV trolleys, Dining sets, study tables and i-Space. B. Marbaning, Additional DGP, Meghalaya and H.W. Tsyiem, Former Secretary of NEC, were among the invitees who graced the inaugural ceremony. Shillong is one of the potential locations in the north-east for Perfect Home business, and the opening of this new showroom will help us cater to more customers and display a wide range of our products.
Security Equipment Division, Pune Branch, had participated in "Sahayog
2004," an Exhibition organised by the Bank of Maharashtra, along with our
Wholesale Dealer, M/s. M.V. Gandhi & Co., at New English High School, Pune,
from 29th to 31st October, 2004.