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Singapore-India Partnership Foundation

he Singapore-India Partnership Foundation was recently launched at a function hosted by the Confederation of Indian Industry, New Delhi, by the Prime Minister of Singapore, Goh Chok Tong. The Singapore Prime Minister set the example by announcing that the Rs. 25 lacs prize money that had come to him on being awarded the Jawaharlal Nehru Award for International Understanding, he would donate towards the Foundation. This resulted in a total of Rs. 1 crore being contributed towards the Foundation in an hour.

Among the objectives of this Foundation are funding the exchange of scholars, bringing talented Indian students to Singapore and encouraging Singaporeans to do a tour of India. The balance of Rs. 75 lacs was made up by three leading Indian industrialists contributing Rs. 25 lacs each; Sunil Mittal, Chairman of Bharti Enterprises, Sunil Kant Munjal, Chief Executive Officer and Managing Director of Hero Corporate Services Ltd. and present President of the Confederation of Indian Industry (CII), and by Jamshyd N. Godrej, Chairman and Managing Director, Godrej & Boyce Mfg. Co. Ltd., Past President of CII and also Co-Chairman of the proposed Foundation.

The Foundation’s initial fund target of Rs. 3 crores is to be raised from the private sectors in India and Singapore. Jamshyd Godrej from India and Satpal Khattar, Trustee, Singapore Business Foundation, will lead the fund-raising effort.



D.G.Q.A. Certification: A Leap Ahead

iving up to the image of the Godrej brand, the Material Handling Equipment (MHE) Division recently received the status of Self-Certification from the Directorate General of Quality Assurance (D.G.Q.A.). The function was held on 23 August, 2004 at the Quality Assurance Establishment, Aundh, Pune, and was attended by H.N. Khumbatta, Vice President and Business Head, MHE Division, C.N. Dumasia, General Manager (Marketing), V.G. Kulkarni, Assistant General Manager (Marketing) and Sameer Chandekar, Deputy Manager (Sales). Khumbatta received the award on behalf of Godrej & Boyce Mfg. Co. Ltd.

D.G.Q.A. Certification

H.N. Khumbatta receives the D.G.Q.A. Self-Certification Award from Brig. Rakesh Puri, Director, D.G.Q.A., Delhi. Applauding him is Brig. V.A. Bhat, Controller, C.Q.A.E., Pune.

This certification holds great importance as it has been awarded to only 35 organisations across India. To add to our credit, we are the only Forklift manufacturer and amongst five engineering equipment manufacturers to be awarded this status.

This accreditation will help us leverage sales to the defence sector, and will have a wider impact in segments such as automobile majors, auto component manufacturers, logistics service providers and hirers to name a few, for which the demand has been on a rise.

Hemant Vij,
Marketing Department



"A brand is more heart than head."

                                                     ?Piyush Pandey, Executive Chairman, O&M India


The Verdict Is Out

he Top 10 Indian Homegrown Brands have been declared by Pitch magazine (June 2004), and Godrej Locks ?the icon of security for lives and property ?is among the selected Top 10 brands. The other nine Indian Homegrown Brands are Amul Butter, Asian Paints, Fevicol, Old Monk, Onida TV, Parle-G, ThumsUp, Titan and Raymond.

Homegrown brands are Indian brands, born and nurtured in India, that have withstood the test of time and consumer taste, and have successfully been able to take on the world’s best brands in their respective categories. They enjoy a larger than life status and appeal both to users as well as non-users. These brands are both old and new: old, in the sense of being cherished for their values over a long period of time, and new in the sense of being contemporary and still moving ahead with the times.

Leading brand gurus have selected the Top 10 brands. The jury comprised Piyush Pandey, Executive Chairman, Ogilvy & Mather India, Aloke Banerjee, Head, Domestic Business, Bombay Dyeing, Dr. C.R. Sridhar, Chief Executive Officer, SRS ?Icon Brand Navigation India and Anand Halve, Co-Founder, Chlorophyll Brands and Communications Consultancy Pvt. Ltd.

According to Pandey, "A brand is more heart than head". Godrej Locks is synonymous with safety and security in any nook and corner of India. There’s no doubt on the brand’s tremendous strength for it has made an emotional connect with millions of its customers. What began as one man, pioneer-founder Ardeshir B. Godrej’s passion to find a Swadeshi answer to an imported product, is today the unquestionable market leader; Number 1 then, Number 1 now.

Congratulations to all the Godrejites and our esteemed customers, who, over the past 107 years, have contributed to make this possible!

Parampal Singh

Model Distributors Conference

he much-awaited Model Distributors Conference was held at Hotel Taj Malabar, Kochi, from 3rd to 6th September, 2004. "Prosperity through Partnership" was the theme of the Conference. Our programme started on the evening of 3 September with a welcome address by V.A. Ramachandran, Assistant General Manager (Product and Channel), to the distributors, their spouses, their business partners and the Locks team. This was followed by a sunset cruise. "Dances of Kerala", a cultural Kochi extravaganza, with interesting forms of Kathakali, Mohiniattam, Kalari fights, etc. was organised. Girls dressed in traditional attire, carrying a Talapoli (plate with a diya), welcomed the distributors and the Locks team members.

On the morning of 4 September, P.D. Lam, Executive Director and President, addressed the Conference. B.K. Rajkumar, Vice President and Business Head, Locks Division, also addressed the gathering. Kartik Modi, General Manager (Sales and Marketing), made a presentation on the Division’s marketing strategy, highlighting its aim of being a Total Locking Solution provider. He spoke on the various technology initiatives such as tie-ups with international players, investment and modernisation plans, and new, high-end products to be introduced by the Division this year. Modi also emphasized the need for distributors to invest in quality salesmen, to computerise and to move from wholesaling to distribution. Marketing initiatives too, were discussed.

Model Distributors Conference

Anticlockwise: B.K. Rajkumar hands over a memento to Mr. and Mrs. Pravinbhai Chheda of M/s. Shree Parshva Agency, Mumbai, on 4 September, 2004 at Hotel Taj Malabar, Kochi. Pravinbhai is the all-India Cartini Number 1 Model Distributor. Looking on are P.D. Lam and Mayank Gupta, Senior Manager (Sales).

Then started the awards function in which top distributors from each Zone were presented cash awards, trophies, certificates and mementos. The Number 1 distributor of each Zone was felicitated in a unique way. A film was made on each of them, showing a day in their busy life, their family, social engagements, best business practices, infrastructure and personal/business achievements. This helped the distributors to understand the Top Model Distributors of each Zone better. This not only made the Number 1 distributors and their families feel proud to be a member of the Godrej parivar, but also inspired the other distributors to do much better in the coming financial year and strive to become Model Distributor of their respective Zones. In fact this was the main objective of the Conference. An inhouse-designed, personalised lock was gifted as memento to each and every distributor. The programme ended with the vote of thanks by T. Sashikumar, Senior Manager (Service), followed by traditional lunch called Sadhya.

Model Distributors Conference

Kartik Modi presents a bouquet to the guest speaker, Venu Gopal C. Govind.

The evening programme started with a talk by guest speaker Venu Gopal C. Govind, Managing Partner, M/s. Varma & Varma, on "Managing Growth," followed by a Sufi Qwwalli.

On Sunday, 5 September, the group left for local sightseeing, which included a backwater trip to Kumarakom. Shangeermelam, a cultural programme, was organised before lunch at Taj Garden Retreat, Kumarakom. A musical evening had people on their toes, while others enjoyed dinner on the boat.

The distributors returned to their towns on 6 September after an enjoyable and enriching experience.

Dean Noronha

Visit To Cartini

istributors of Cartini Scissors and Knives in Maharashtra and Gujarat, along with the Cartini Sales team, visited the Cartini India Ltd. Plant at Pirangut, Pune on 10 August, 2004.

Kartik Modi addressed the gathering and spoke about the various developments in the market. This was followed by a talk on factory operations by D.P. Gondhali, General Manager (Quality Assurance Maintenance). A presentation on operations was discussed and followed by a visit to the Plant, where the Cartini distributors saw the manufacturing operations in progress.

In the next session, there was a discussion on Cartini products vis-?vis competition, followed by feedback from distributors. The factory staff and the sales team also gave their valuable inputs.

The distributors were happy having visited the factory for the first time. They not only gained information on the products, but also exchanged ideas for promoting the brand in the market.

Mayank Gupta,
Cartini India Ltd.

Direct Link

ocks Division, Ahmedabad Branch, initiated the instant messaging service for the entire distribution/retail network. With the help of Godrej SMS we have, city-wise, created different retailer groups. We send group messages such as different schemes, etc. with the help of our SMS facility to all retailers. Thus, we can reach our retail network within a few moments. This also helps us build direct relationships with the entire network.

Yogesh Patel
Ahmedabad Branch

New Ultra Range in Bangalore

angalore Branch successfully conducted the launch of the new range of Ultra Locks in Bangalore on 19 August, 2004 at the Branch Office, Conference Hall.

Top retailers of Bangalore attended the programme, along with local distributors Mahendra Kumar, Maganlal Jain and members of the Locks team. The programme started with a welcome address, followed by a detailed presentation by Dipankar Guha, Deputy Manager (Marketing), on the features/benefits of the new Ultra Locks.

Some of the products launched were a result of the ideas given by a few Bangalore retailers who visited the Head Office during the Dealer Relationship Programme. This was a matter of pride for our retailers. We involved them in groups to launch our new products.

Such programmes help us to get more ideas and better feedback from the market.

K. Mohan Kumar
Bangalore Branch



Launching The Defender Plus


Launching The Defender Plus

Launching The Defender Plus

Show of strength displayed by professional acrobats at the Bankers Meets organised in Mumbai, Delhi, Kolkata and Chennai.

One of the winners, R.S. Ramachandran, Assistant Vice President, HDFC Bank, receives a prize for the “Spot the Safety?Contest from Pheroza J. Godrej on 6 September, 2004 at Hilton Towers, Mumbai.

n September 2004, the Security Equipment Division (SED) used an innovative communication tool to communicate about Godrej’s Defender Plus range of Safes and Doors as also the Differentiators, to its key target audience ?Banks.

"Spot the Safety Factor" Contest

The communication elements included:


An interesting 3-D Mail Pack with a letter from N.S. Bachana, General Manager (Marketing), SED. This was accompanied by a basket of walnuts, metaphorically signifying the matchless protection of the Godrej Defender Plus.


An attractive mailer of the Godrej Defender Plus product range.


A Contest called "Spot the Safety Factor" to reinforce the Differentiators of the Defender Plus range of products.


A response card ?answers to questions, with a slogan, to enter the Contest.

The prizes included 300 watches for early bird respondents, cameras, mobile phones and a grand prize comprising a trip for two to Singapore.

Approximately 3,600 bankers were exposed to the "Spot the Safety Factor" Contest. The results were overwhelming; the response rate was a decent 13 per cent as against the industry average of 2 to 3 per cent.

Mega Bankers Meet

The Contest was followed by mega Bankers Meets in Mumbai, Delhi, Kolkata and Chennai. Over 600 bankers attended these Meets. The events included a film on the SED, a presentation on solutions for banks, prize distribution ceremony for winners of the "Spot the Safety Factor" Contest and some interesting acrobatics by professional acrobats, thereby personifying strength, which is also the key attribute of the Defender Plus range of Safes and Doors.

Chairman and Managing Director Jamshyd N. Godrej, with wife Pheroza, Executive Director and President P.D. Lam and a few other Business Heads attended the Meet in Mumbai. Pheroza Godrej gave away the prizes to winners in the West Zone.

These Meets were one of a kind organised by the Division, and appreciated by one and all. Considering the attractive package and the success of these Meets, there is now a demand from the field to organise similar Meets in other towns.

Mehernosh B. Pithawalla

"Friendly Manufacturing Systems"

ara E. Byramjee, Vice President and Business Head, SED, made a presentation on "Friendly Manufacturing Systems" at a conference on "Breathtaking Productivity Improvement Through Friendly and Intelligent Manufacturing" on 11 September, 2004 at Hotel Le Royal Meridian, Chennai.

Byramjee deliberated on the challenges faced by the Division, its objectives and its roadmap to excellence in manufacturing. He shared examples of the good work done on our Single Piece Flow lines of Safes, Safe Deposit Lockers and Automated Teller Machines, quantifying the dramatic improvements in productivity of each of these lines. He also presented their added benefits in terms of saving space and improving quality.

The well-appreciated presentation was summed up by showing video clips of some of the Division’s prestigious customers.

Shashidhar G. Adiga



"Destination V"

"Destination V," our second Annual Sales Conference, was held from 5th to 7th August, 2004 at Le Meridian, Jaipur. A follow-up of last year’s Conference, this year it served as a platform for sharing experiences and learnings, and, more importantly, setting an agenda for the coming months.

Kamal Nandi, Vice President (Sales), welcomed the Sales teams from different Branches. Soumitra K. Ghatak, Executive Vice President (Sales, Marketing and Service), in his keynote address, clearly defined the work philosophy, "Play hard ball". The theme of the Conference, "Destination V," a move from the current volume-driven approach to a more relevant, value-driven approach, was highlighted.

Nandi, in his presentation, discussed the achievements of the Sales team over the last year and the challenges in today’s competitive scenario. This gave an opportunity to all the Sales teams to see how their individual Branch efforts had contributed to a greater sales plan.

Shyam P. Motwani, Vice President (Marketing), outlined the activities carried out by Marketing that add to the strength of on-ground activities. He addressed issues in brand performance in light of changed consumer aspirations. Ashwani G. Keswani, Vice President (Service), discussed the contribution of Godrej SmartCare in creating a competitive advantage for the brand. The mood was upbeat as Anil G. Verma, Executive Vice President and Head (Personnel and Administration), discussed the policies, support plans as well as expectations from employees.

The second day of the Conference saw insights from Anurag Handa, Training Consultant, who gave "an outsider’s perspective," dispassionately highlighting the Godrej Appliance realities that create perceptions in the minds of the trade and consumers. Shaziya Khan, Associate Vice President (Strategic Planning), J. Walter Thompson, took the audience through an insightful journey into the consumers?mind as they grapple with ubiquitous advertising and promotional messages.

"Destination V"

(L-R): Manoj Basutkar, Deputy Manager (Sales), Mumbai Branch, receives the Star Performer Award from Soumitra K. Ghatak, Executive Vice President (Sales, Marketing and Service) at The Le Meridian, Jaipur.

An important part of the Conference was "Impact ?2004", a session in which each Branch set three goals for itself with a specific quantified plan of action on a timeline.

Handa then conducted a Sales Training workshop. Issues in distributor and dealer management, and contemporary case studies were discussed, once again giving an opportunity for sharing experiences and perspectives.

A healthy internal competition always invigorates the entire organisation. Prior to the Conference, Branches were asked to submit novel initiatives undertaken by them. The five Best Practices, selected after screening, were shared by Bangalore, Lucknow, Chennai, Chandigarh and Bhubaneshwar Branches, to everybody’s benefit. The spirit of competition was further spurred as the Branches vied for various individual and team awards, apart from the coveted "Best Branch Award". Amidst loud applause and appreciation, the Hyderabad team walked away with the Award.

The Sales Conference had its lighter moments, too. Traditional dances, kite flying, etc. kept the enjoyment quotient high. Hard balls were distributed as reminders of playing the hard ball each day and in every activity.

The Appliance team was rejuvenated enough to move towards the direction of "Destination V".

Ankita Srivastava
Marketing Department


"There is only one Boss. The customer. And he can fire everyone in the company from the
chairman on down, simply by spending his money somewhere else."

?Sam Walton


"Yes Boss"

hree nights and four days in Goa ?a great occasion to look forward to, for members of the Appliance Division, Service team. The excitement set in even as members were thinking of what to pack into their suitcases. The wives of the married were wondering what all this je ne sais quoi in the air, this excitement, was all about! But, luckily for us, instead of getting jealous, they only sighed, "Oh well, boys will be boys." And the boys knew they could always make up with Goa’s abundant cashew nuts!

At 10 p.m. on Saturday, 21 August, 2004, Chhatrapati Shivaji Terminus, Mumbai, had the SmartCare galaxy with all its excited stars assembled to "embark" on the journey. There was some talk of the greenery that would be missed on the Konkan Railway route during the night journey. But the train, not unacceptably, was four hours late. And, the verdurous charm of Konkan captivated us.

We reached the venue, Hotel Cidade de Goa, on Sunday. The inviting rooms had great views of the beach outside. Our tiredness gave way to excitement.

The boys did a bit of sightseeing and returned after a dose of decibels on the Mandovi cruise. A great dinner and multiple desserts later, the group dispersed. Many then started anticipating the next day’s event.

The huge conference hall was full the next morning and, at 9 a.m. sharp, Ashwani G. Keswani welcomed the gathering at the Appliance Division’s All-India Service Conference. Keswani explained the theme, "Customer in Focus" of the conference christened "Yes Boss," acknowledging the place of the customer at the apex.

Soumitra K. Ghatak, in his fine keynote presentation, showed how important it was to smile and bring that smile on the customer’s face. It looked simple, but we soon realised that it was not that easy. We had to do more, provide more options all the time, and did not have the luxury of "Yes-But"ting. We were to constantly look for ways to respond with "Yes, and also...". Ghatak ended the address with a strong comment, that winning Service is not just about professionalism, but passion.

Keswani gave us some interesting insights into Service Delivery. He narrated his experience of how the enterprising rise above the rest because they think differently. He said, "There are no traffic jams along the extra mile". He pointed out how customer complaints are the schoolbooks from which we learn. Highlighting the significance of the Conference’s theme, he ended energetically with Sam Walton’s dramatic words, "There is only one Boss. The customer. And he can fire everyone in the company from the chairman on down, simply by spending his money somewhere else."

Kamal Nandi gave an informative and lucid presentation on the Consumer Durables Market, outlining plans for the future, and expectations from Service. Dhiren Vora, General Manager (Service), spoke about the challenges being addressed by the Supply Chain. U.A. Abbasi, General Manager (Service) spoke about the service revenue growth achieved by the Service team’s untiring efforts and the attributes required of a world-class service provider.

Yes Boss

Ashwani G. Keswani addresses the Service team.

In the Branch presentations, it was heartening to note the good practices in Ahmedabad, Chennai, Jaipur, Kolkata and Mumbai Branches on different fronts ?each a case of surmounting a challenge and emerging stronger.

It was a special evening that kicked off at 7.30 p.m. with everyone looking their best. Yes, this was the Awards Ceremony. The stars of the evening from different regions were applauded for their achievements and celebrations continued throughout the evening, which ended with cocktails and dinner.

The next morning started with a presentation by Bhupendra Mathur, Senior Vice President and Executive Director, CSMM, New Delhi. He shared interesting insights on Customer Satisfaction Measurement Systems and Service Excellence Models, which had cross-industry learning for us.

I.P. Singh, Consultant, gave a detailed account of what service entails and what direction a company should take to make Customer Service the ultimate advantage. K.P. Acharya, Deputy General Manager (Service) and Sunil Sajnani, Manager (Service), gave a presentation on the empowering tool that BaaN has become for Service today. S.A. Juvekar, Deputy General Manager (Service), briefed the group on the training initiatives undertaken by the Appliance Division. In the afternoon, groups were reformed for syndicated working on "Impact?004" with each Branch/Region chalking out the "smart" action plans for their key goals and initiatives.

Yes Boss

Soumitra K. Ghatak appreciates the valuable research findings shared by Bhupendra Mathur.

The meeting ended with a wonderful gesture of spontaneous response of the entire service team in acknowledging the motivation and leadership provided by its helmsman, Ashwani G. Keswani. It was a proud team indeed that promised to take Service to even greater heights over the next three years. No cakewalk that, but don’t take this team lightly ? they’ll do it!

Ramesh Krishnamurthy
Service Department

At The Forefront of New Technology

odrej has always been seen and recognised by consumers as a pioneer in Refrigeration technology. Right from being the first brand to introduce PUF in 1989, to the launch of its Frost Free range, to introducing a novel concept of designer refrigerators, Godrej has always striven to innovate.

The latest string of new product introductions is in keeping with the same spirit of Innovation.

Godrej has launched a new entry-level model called Godrej Number 1. Priced at Rs. 6,000/-, this model is targeted at the first-time buyer of a Refrigerator and is an excellent price point to attract potential buyers into the category.

In Washing Machines, Godrej set new benchmarks with the launch of the revolutionary QuadraPlus Technology. The unique QuadraPlus Pulsator produces a powerful thumping action that knocks out dirt from the fabric effectively, yet gently. It also generates a tumbling action for superior cleaning, besides causing superior untangling. This technology is available in lead models in the Semi Automatic and the Fully Automatic segments.

In Air Conditioners, too, Godrej has launched India’s most powerful AC in the 1.5T Window AC segment with a 19,656 BTU compressor coupled with Power Saver Controls.

There’s a lot more to come from the Godrej Hi-Tech Hungama.

Deepa Krishnan
Marketing Department

Promo Route To Win Markets

oday’s competitive scenario has seen consumers becoming more and more value-conscious, and brand decisions are being made at dealer counters. The importance of promotions is growing day by day. This being a market reality, Godrej has taken the lead in announcing interesting consumer promotions to drive preference and volumes in the market.

With a view to highlight its full range of appliances, on the auspicious occasion of Ganesh Chaturthi, the state of Maharashtra saw attractive exchange price offers on its top-of-the-line models in Refrigerators and Air Conditioners, and its most popular Fully Automatic Washing Machine. The short but impactful week-long activity saw tremendous response from consumers, which has prompted us to take it forward to other cities as well, first among them being Chandigarh, which would be activated shortly.

Aditya Hirlekar
Marketing Department



Inside Outside Mega Show

he Furniture and Interiors Group (FIG) participated in the Inside Outside Mega Show organised by the Business India Exhibitions held at Pune and Chennai, respectively. The exhibition, which was held from 19th to 22nd August, 2004 at Pune, generated a total of 195 enquiries. Our Icon and Sonata tables, Lite workstation, a few models of chairs, etc. were displayed, and awareness created about our products.

Mega Show

Rajesh Makollath, Senior Manager (Sales) explains the FIG products to Kapil Chitale, Architect, Chitale & Sons. Seen in the background (l-r): R. Ramesh, Senior Sales Executive, N. Shiva, Deputy Manager (Sales) and S.R. Muralikrishna, Executive (Service).

In Chennai, Chief Guest, Architect Kapil Chitale of Chitale & Sons inaugurated the Mega Show, held from 15th to 19th September, 2004. FIG participated in a big way. We displayed all our new products. Rajesh Makollath, Senior Manager (Sales), R. Ramesh, Senior Sales Executive, N. Shiva, Deputy Manager (Sales), S.R. Muralikrishna, Executive (Service), and other FIG members teamed up to put up a good show.

Summer Collection

hmedabad Branch officially released its Summer Collection (a booklet containing pictorial information on all our Home products) at the hands of Architect Karan Grover at a function organised by the Indian Institute of Architects (IIA), Gujarat Chapter, to felicitate Architect Karan Grover, who was the architect of the CII-Sohrabji Godrej Green Business Centre at Hyderabad, which was awarded the coveted Platinum Rating by the U.S. Green Building Council under its Leadership in Energy and Environment Design (LEED) programme. We also displayed and presented our Home range of products and the Godrej Secure products such as Electronic Safes, Alarm Systems, etc. at this function.

The programme, which was held on 21 August, 2004 was attended by the Gujarat Chapter members of the IIA and their National Chairman, Balbir Verma and the Gujarat Chapter Chairman, Arun Shah. Around 150 architects were present for this function held at the Welcome Group Hotel, Vadodara. Among the dignitaries present were Kath Williams of the U.S. Green Business Centre and Architect Anupama Kundoo of Auroville. Speaking at the function, Williams talked about the support the Godrej Group has been extending to the community.

Summer Collection

Kath Williams of the U.S. Green Business Centre, with Manoj Rathi. Seen in the background is Cyrus Sabawalla, Senior Manager (Sales and Service), Security Equipment Division.

Godrej were the main sponsors of the event, and our Ahmedabad Branch team comprising Manoj Rathi, Senior Manager, FIG (Sales and Service), Cyrus Sabawalla, Senior Manager (Sales and Service), Security Equipment Division, Kirti Rao, Executive (Sales), Security Equipment Division, V.S. Hodiwalla, Deputy Manager, FIG (Home) and other FIG team members put in a lot of efforts to make this programme a great success.

Doreen Rosario

Zonal Updates




Health Check-up For Forklifts!

n our bid to strengthen relationships with our valued customers and to boost their confidence in the Godrej range of products, the Material Handling Equipment Division (North Zone) took the initiative to organise a free health camp for a fleet of 37 Godrej Forklift Trucks at the Railway Coach Factory (RCF), Kapurthala.

The camp was inaugurated with the traditional breaking of a coconut by Arjun Mundiya, Chief Plant Engineer, RCF. Mundiya also flagged off the occasion by cutting a ribbon in the presence of a team comprising technicians, forklift drivers and other staff members of the RCF.

We took this opportunity to explain the new range of products, improvement in the existing forklift models and other traded products such as the range of Crown, Genie and Manitou.

This time, instead of calling all the Forklifts at a centralised place, we went in the various departments of the RCF, made presentations and conducted health check-ups. This effort brought a lot of intimacy with the end users of our forklifts, and also gave us a chance to have one-to-one interaction with the users as well as the maintenance staff.

The camp concluded with a one-hour classroom session with drivers and technicians to know their day-to-day problems and to collect/pass on information on upgradation aspects. They were educated on the importance of using genuine spares. Various kinds of annual maintenance contracts and improvements in the service setup were also discussed. T-shirts, with the Godrej Material Handling Equipment (MHE) logo, were distributed as mementos to the team of technicians and operators to create that special bond with our Company.

All in all, the camp was a success. In turn, the RCF promised their continued patronage to MHE Division.

Chetan Gole
MHE Division

Architects Meet

o mark the Independence Day celebrations, Delhi Branch organised an Architects Meet at India Habitat Centre, New Delhi, on 13 August, 2004. The theme of the Meet was "Jashn-e-Azadi". Some of the prominent architects from Edifice, Jyoti Rath & Associates, ANS Design, Frameworks, SWBI and Project Managers from JLL (Jones Lang Lasalle), Cushman & Wakefield and CBRE (C B Richard Ellis) were present. Some key customers, too, participated.

We had displayed our Grid and Reflex Modules, along with the new models of Chairs. Architects took keen interest in our range of products, and the desired feedback, if any, was given there and then.

The Meet has proved fruitful for the FIG (Institution) team members in cementing relationships with the architect and design community, and showcasing of progress made by Godrej in developing products suiting to changing customer needs.

The Meet was a grand success.

Sushil Thariani
Delhi Branch

Bankers Meet

handigarh Branch organised a Bankers Meet at Ludhiana on 26 August, 2004. Apart from a few key accounts of FIG (Institution), approximately 50 top officials from Regional/Zonal offices of all the nationalised banks were present.

The main motive behind this Meet was to enhance our relations with bankers and give them Strengthening Solutions for old doors and safes. Since bankers are familiar with our products, instead of displaying them, we made a presentation and distributed a docket on Strengthening Solutions. Our special thanks to Sushil Kadam, Associate Manager (Marketing), Head Office, Security Equipment Division, with whose assistance the event was a success, and we are hopeful of getting breakthrough orders for Strengthening Solutions.

Sanjeev Aggarwal
Chandigarh Branch

Sales Promotion Activities

Roadshows For A Secure Home

o create a pull, to generate awareness as also to promote the Godrej Secure Home (GSH) products amongst customers, the North Zone Security Equipment teams regularly organise roadshows in different parts of the city, especially during weekends and/or auspicious occasions. Proper canvassing is done through newspaper inserts, distribution of mailers, etc. Our GSH range of products is displayed and, to attract customers, special discount offers are made for on-the-spot purchase in some cases. Between July and September 2004, roadshows were organised in Ghaziabad and Delhi branches.

Ghaziabad Branch:

A Roadshow was organised at Noida along with our Noida Wholesale Dealer, Vikas Furniture. Another one was organised in Ghaziabad, in the Teej Mela organised by "Vibhavari," an association of housewives. Also, at Navyug Market, Ghaziabad, along with our Ghaziabad Wholesale Dealer, Deekay Refrigeration.

Ratan Thapa

Delhi Branch:

A Roadshow was organised at Green Park Market and at the South Extension market.

Ajay Mathur

Training Programmes

n order to educate the sales personnel of Wholesale Dealers on our new range of security products, the Delhi Branch Security team organised a training programme. Areas such as introduction of new products, strategies to be adopted in banking and non-banking segments for promotion of Physical Security Products as also of Currency Handling and Electronic Security Solutions, customer objection handling, etc. were covered. It was a good interactive session and quite a few queries from participants on new products were answered.

Ajay Mathur
Delhi Branch

he Management staff of Appliance Division, Mohali Plant, recently underwent an experimental learning process in a workshop designed and facilitated by Shenaz B. Ellavia on "Self-Development and Counselling" from 25th to 28th August, 2004, at Kasauli. The workshop was aimed at giving strong orientation in understanding the intricacies of the "feeling process". The participants were also exposed to event/situational reactions and their impact on human behaviour. An understanding was clearly demonstrated ?the relationship between self-awareness and influencing others. The learnings helped participants to assess the intrinsic value orientation and learn how it impacts inter-personal relationships at workplace and at home. The participants are committed to take this journey further.

Asit B. Das



Customer Meet

Customer Meet for banking and insurance sectors was held on 14 August, 2004 at Hotel Taj Residency, Visakhapatnam. B.P. Chinoy, Senior Manager, Visakha-patnam Branch, welcomed the gathering and took them through the milestones achieved by the Company right from its inception in 1897. K.M. Vinod Kumar, General Manager (South), spoke about the Company’s recent and future developments. Srinivas Manda, Furniture and Interiors Group ?Head, Hyderabad Branch, introduced the Chief Guest Supriyo Kumar Choudhuri, Deputy General Manager, State Bank of India. K.N. Eduljee, Security Head, Hyderabad Branch, introduced the Guest of Honour Surendra Behera, Senior Divisional Manager, Life Insurance Corporation of India.

Both the Chief Guest and the Guest of Honour appreciated our Company’s activities at the national and international levels, and its commitment towards customer satisfaction and towards quality. They also complimented our after-sales service.

Customer Meet

Employees of Visakhapatnam Branch, Hyderabad Branch and Head Office with the General Manager (South) at the Customer Meet on 14 August, 2004 at Hotel Taj Residency, Visakhapatnam.

Smeeta Narayanan, Associate Manager (Open Plan Office System), Head Office and Sharukh Patel, Senior Executive (Marketing), Security Equipment Division, Head Office, made presentations on the Furniture and Interiors Group (Institution) products and Security products, respectively.

In an open session, B.P. Chinoy clarified all queries raised by visitors. Syed G. Mohammed, Sales Executive, Security Equipment Division, Visakhapatnam Branch, delivered the vote of thanks.


Firefighting: Mock Drill

o create awareness among all the staff and security personnel at Visakhapatnam Branch, a mock drill on firefighting was conducted on 28 August, 2004 by Ceasefire Industries Limited, at the Branch premises. Apart from explaining to us the various classes of fire, practical usage of a fire extinguisher was demonstrated. Some of the staff members, including B.P. Chinoy, extinguished the fire.

Perfect Home At Amalapuram

outhern Agencies, Wholesale Dealer, Kakinada, organised an Exhibition-cum-Sale from 9th to 11th September, 2004 of our Perfect Home products at Sri Satya Sai Kalyana Mandapam, Amalapuram, a town 60 kilometers away from Kakinada. Sofas, cots, Dining Tables, Bunk Bed, Slimlines and Refrigerators were displayed.

The response was tremendous. The customers demanded the Exhibition be extended by one more day. Thus the Exhibition ended on 12 September, 2004. The sale of Perfect Home Furniture alone was more than Rs. 2 lacs. Enquiries worth another Rs. 2.5 lacs were generated for Home Furniture. Enquiries for Kitchen Cabinets were also generated.

K.V. Kedarnath
Visakhapatnam Branch


Disaster Strikes

major fire broke out at the Company’s Hyderabad Branch at Kukatpally, Hyderabad. Though the exact cause of the fire is not known, it is presumed to be due to an electrical fault.

The fire was first seen by one of our security guards on duty at around 2.30 a.m. on 30 July, 2004. He immediately rushed to the nearest telephone facility and contacted the fire personnel, who arrived at 3 a.m. with a fire engine. However, one fire engine was just not enough. They had to increasingly press other engines into service. In all, eight fire engines fought for over 15 hours. Simmering continued at some areas for over 10 days.

There was heavy wind at that time and, by 3 a.m., the entire structure and stocks were in flames. All our finished stock and in-use material were reduced to ashes. The civil structure, including the roof, collapsed. The estimated loss is approximately Rs. 9 crore worth of stocks, and a loss of Rs. 2 crores towards building and infrastructure.

A Crisis Management team was formed at the Branch by early morning to handle the fallout of the event. Under the leadership of Branch Manager Srinivas Manda, the Branch team comprising local heads of all Divisions/functions split into groups to handle:

1) Statutory authorities, police and insurance
2) Setting up of an alternative office
3) An alternative location for warehousing
4) Setting up of a call centre
5) Communication to the media/customers/dealers
6) Restoration of connectivity

The team was further reinforced by the arrival of senior managers from Mumbai: George Menezes, National Commercial Manager, Ajay Pimparkar, General Manager, V.S. Narasimha, Regional Commercial Manager (South), Madhukar Duri, Assistant Manager (Operation Technology Group) and from Chennai: K.M. Vinod Kumar, General Manager (South), T.M. Mohan, Assistant General Manager and Regional Head (Finance and Accounts), and A.C. Sivanandan, Zonal System Administrator. Thanks to their collective expertise and support, the Branch quickly resumed operations within 72 hours of the episode.

The employees of Hyderabad Branch rose to the occasion and pitched in their respective capacity in restoration activities. A special mention needs to be made here about the efforts of V. Gopalakrishna, Deputy Manager (Administration), who was the first to reach the site after the fire was detected, and who worked tirelessly during the crisis to put the Branch back on rails.

Disaster Strikes

Disaster Strikes

Smoke clogs the atmosphere at Hyderabad Branch. View of the premises behind the warehouse.

A tough battle for fire fighters on 30 July, 2004 to douse fire amongst the rubble.

A temporary office started functioning from Abids from 31 July and the warehouse at Uppal was in operation by 5 August.

The Branch ended the month of August with a reasonable billing performance, thus showing our collective ability to recoup so soon after the disaster.

The incident underlines the importance of adequate fire detection, prevention and control measures for all our offices and infrastructure across the country.

Srinivas Manda
Hyderabad Branch

Promoting Slimline


The Godrej Slimline Storwel atop a 3-wheeler at a Roadshow in Patna.

n order to generate excitement in the market during the low season, Patna Branch organised a Roadshow to promote the Slimline model of the Godrej Storwel in the city.

A Slimline Storwel was placed on a 3-wheeler, decorated with promotional banners and displayed at prominent residential locales in the city. This exercise was done across three important locations from 12th to 14th August.

N.S.N. Moorthy
Patna Branch



Bankers Meet

he first Bankers Meet for Pune District bankers was held in Pune at The Corithian Club on 24 July, 2004.

General Managers, Senior Managers, Zonal Managers of various banks and Path Sansthas (small financial institutions) were present for the Meet, which started with a welcome drink, followed by an introductory speech by Neville Irani, Deputy Manager, Security Equipment products. A welcome speech, briefly mentioning the Company’s decision to merge parts of Maharashtra Branch territory with Pune Branch, was delivered by Firdaus Dinshaw, Senior Manager, Pune Branch, followed by presentations by Anand Karmarkar, Deputy Manager, Furniture and Interiors Group (Institution) and Afrid Edulji, Deputy Manager, Furniture and Interiors Group (Home), on our new range of Seating and Modular Systems and our new range of Home products, respectively.

Bankers Meet

Vinit Karde, Assistant Sales Manager (in black jacket), Pune Branch, explains the Company’s products to bankers.

A detailed presentation on the current threats to bankers, and the solutions provided by Godrej, was given by Sushil Kadam, Associate Manager (Marketing), Security Equipment Division. Lots of enquiries were generated for Add-on Doors after the presentation.

Products such as E-swipe Safes, 10 L Dataline Safe, etc. were on display, which were well appreciated by the crowd. Vinit Karde, Assistant Manager and Amitav Raut, Senior Executive, along with Kumar Dhole, Associate Manager and Shanta Mohan, Senior Executive (all from Pune Branch), had put in special efforts to ensure the success of the Meet.

The vote of thanks was delivered by Neville Irani.

Shanta Mohan
Pune Branch


A Double Whammy

wo Godrej & Boyce workmen, Ramesh N. Kalbhor and S.B. Kundale have made us all proud by winning the CII, 17th Workskills India Western Regional Competition. This Competition, which is recognised by the Directorate General of Employment & Training, Ministry of Labour, Government of India, was organised by the Confederation of Indian Industry (Western Region) from 24th to 27th August, 2004 at the Advance Training Institute, Mumbai.

It was held with the objective of encouraging workers in industry by recognition of excellence in skills through organised competition in select trades, and promoting skills-development programmes in industry. This annual event receives tremendous support from Indian industry with enthusiastic participation by skilled workers in the following nine trades in which the Competition was held:

1. Electrician
2. Fitter
3. Industrial Electronics
4. Miller
5. Turner
6. Tool and Die Maker
7. Welder
8. Instrument Mechanic
9. COPA (Computer Operator-cum-Processing Assistant)

While Ramesh Kalbhor secured first rank in the trade of Industrial Electronics amongst four contestants, S.B. Kundale secured first rank in the trade of Electrician amongst 12 contestants. The other contestants were from reputed organisations such as Tata Motors, Mico Bosch Ltd., Atlas Copco, etc. In all, there were 83 participants from 17 prominent companies.

Industries sponsor candidates to this Competition to upgrade the standards and status of vocational trades and skills. There are minimum six competitors in each trade. Also, each company is permitted to sponsor a maximum of two candidates per trade. Godrej & Boyce had sponsored, in all, five of its workmen.

A Double Whammy

A Double Whammy

Ashok Sinha, Secretary (Labour), hands over the Certificate of Merit to Ramesh N. Kalbhor. Gaurav Nanavati, Chairman, CII (Western Region) looks on.

S.B. Kundale with Merit Certificate in hand from Sudhir Trehan, Deputy Chairman, CII (Western Region). Ashok Sinha, Secretary (Labour) is all smiles.

The Workskills India Competition involves a practical test of eight hours duration in each trade. Competitors have a set time to complete the job, which is judged by a panel of experts according to a prescribed marking system. The minimum qualifying marks are 60 per cent.

This Competition was held in two categories based on age:
Category I ?Up to 25 years of age (as on 1 August, 2004)
Category II ?Above 25 years of age (as on 1 August, 2004)
Kalbhor and Kundale fell in Category II.

Gautam Nanavati, Chairman, CII (Western Region) and Sudhir Trehan, Deputy Chairman, CII (Western Region), graced the occasion. Ashok Sinha, Secretary, Labour, gave away the awards/certificates of merit. The winners of the regional events are now to be sponsored for the National Workskills Competition to be held at Foreman Training Institute. The Workskills India Competition continues to be an important CII initiative for inspiring and motivating industrial workers.

T.P. Vaishnav,
Corporate Training Centre

veryone likes to be successful. But to be a winner, a good environment is important, which I got in Electrical and Electronic Services. Guidance is the second important factor, which I am lucky to receive from S.B. Patil, Senior Training Officer, Corporate Training Centre, Corporate Personnel and Administration Department. A friendly approach, the will to win and, above all, preparation of the subject, led me to victory.
Ramesh N. Kalbhor
Electrical & Electronic Services


his is a very important moment of my life as I’ve been selected winner of the CII 17th Workskills India Western Regional Competition. Winning a competition like this is a great feeling in itself.

I would like to take this opportunity to express my sincere thanks to K.C. Pande, Assistant General Manager, Compressed Air Management Solutions and Rumi P. Engineer, Senior Manager, Energy Conservation Section for their expert guidance to help me understand the different technical aspects. I would also like to thank Venkateshwaran S., Electrical & Electronic Services, Personnel Department, for selecting me to appear in this Competition. Last but not the least, I am thankful to S.B. Patil, who helped us to understand the different stages of the Competition, and for his continuous guidance.
S.B. Kundale
Electrical & Electronic Services


Induction Programme: A Hit

f memories stay for long, they become impressions, and first impressions are, usually, lasting ones. The recent Induction Programme organised by the Corporate Personnel and Administration Department, for Management Graduates, was a step towards creating these lasting memories. This year’s batch has, in fact, been one of the largest batches (30 Management Graduates) to join us in the last five years.

The Induction Programme was designed comprehensively so as to give an overview of the organisation. During the Programme, Division Heads shared their business strategies and plans, which included shop floor visits. The wide spectrum of our products in the Showroom and Knowledge Centre impressed the Management Graduates in terms of the diversity in our organisation. The visit to the mangroves was also well appreciated.

The "Leading Change" Workshop was conducted, which allowed the Management Graduates to discover their purpose in life. A workshop on Performance Management System of Godrej & Boyce Mfg. Co. Ltd., too, was conducted.

There could not have been a better finale than the interaction with Chairman and Managing Director Jamshyd N. Godrej, who shared his vision and future plans for the organisation.

The Induction Programme came to an end with an informal gathering at the Godrej Hillside Club, where senior management personnel wished the new entrants a successful career in Godrej.

Some of the Management Trainees had this to say:

"Very well organised?quot;
     -Malhari Surve (Prima Division)

"Enriching, exciting and informative."
     -Kajal Gupta (Corporate Personnel and Administration)

"The best I could ever get. You HR guys are simply superb."
      -Rahul Muchchal (Furniture and Interiors Group)

Corporate Personnel and Administration Department

The viewpoints and opinions of the authors/artists that appear in CHANGE do not necessarily reflect the viewpoints of the Godrej management. CHANGE is not associated with any formal political, social, psychological, religious or philosophic organisation or party of any kind. These articles are solely the personal opinion of the authors. Your comments and ideas for future articles are always welcome.