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ur Thane and Dombivli Showrooms celebrated the Security Mela from 15th November, 2003 to 15th December, 2003. During the month-long Mela, special discounts were offered to customers, and product awareness was created by a focused display of Godrej Secure Home (GSH) products such as Treasure Chest, Saffire, Rhino, Coffer, Cash Box and Defender Safes.
Officials from Mahanagar Telephone Nigam Ltd., Bayer, Colour Chem, Raymonds and other organisations were invited. Also, prominent members of the banking community and jewellers were invited to the Showrooms.
We acknowledge the dedicated efforts put in by Vinayak Pratap and Ulhas Tare, In-Charge of Thane and Dombivli Showrooms, respectively, and Tushar Madiwale, Sales Executive, under the able guidance and leadership of Ravi Bhat, Branch Manager, Maharashtra Branch.
Inside Outside Mega Show
he Business India Group once again organised the Inside Outside Mega Show this year all across the country. The Furniture and Interiors Group (FIG) decided to take up the challenge of setting up the stall, centrally, from Head Office, such that a strong corporate identity would be portrayed to the customer of a younger, dynamic Godrej. The stall, designed keeping in mind the products to be displayed, was then moved from city to city (with local variations) and brought with it the following accolades:
Excellent OPOS Project Management
POS (Open Plan Office Systems) installations call for a “project?approach, as they require a lot of planning and control of various activities, coordination with different agencies, and good communication and rapport with the Project Manager/Architect. FIG has been focusing on this important aspect through a well-defined process.
Some of our branches have excelled in this field, managing some large projects efficiently, to the delight of customers.
Our Bangalore team has won the award for good site management twice, for the first two phases of OPOS installation for Accenture, by Project Managers M/s. Jones Lang LaSalle. The awards given were personal cheques worth Rs. 5,000 each in favour of our site supervisors along with another order in the Godrej kitty.
Our Mumbai Branch team has received “Certificates of Excellent Service?for efficient execution of the project at Prudential Services.
Congratulations to our Bangalore and Mumbai teams!
haziabad Branch conducted a Roadshow for the Indian Institute of Technology (IIT), Roorkee, within their campus from 11th to 13th December, 2003. The Show was inaugurated by M.L. Kapoor, Deputy Director, IIT, Roorkee. It was jointly organised with Hardwar Dealer, Goel Trading Co., with special emphasis on Computer Furniture and Perfect Home products.
handigarh Branch organised a Roadshow for MES (Military Engineer Services) at Pathankot on 19 December, 2003. The monthly meeting is called by the Chief Engineer of the zone, and the entire team of Garrison Engineers is present.
nother Roadshow was organised by Chandigarh Branch at the National Institute of Technology (NIT), Hamirpur (Himachal Pradesh), in the beginning of December 2003 to coincide with the Annual Festival of the Institute. Godrej sponsored the cultural programme. NIT, Hamirpur, is a customer of various Godrej products and, on this occasion, a stall was set up for their display. The Show was jointly conducted with the local Godrej dealer, Bharat Furnishers, Hamirpur.
elhi Branch participated in the exhibition, Inside Outside, held at Pragati Maidan, New Delhi, in the third week of December 2003. The Godrej display, generally appreciated by all visitors, won the third prize in the Critics Award category.
Our Allahabad Wholesale Dealer, Jamuna Marketing Pvt. Ltd., participated in an exhibition, Godrej OFFEX 2004, held at Hotel Harsh, Allahabad, from 9th to 11th January, 2004, with the support of Lucknow Branch. This exhibition was on various office products and we were the sponsors for the expo for the sixth consecutive year. This exhibition was well received with visitors from State and Central Government Departments, Public Sector Units, Educational Institutions like the Motilal Nehru National Institute of Technology, Railways, Banks, etc.
aipur Branch Security Equipment team participated in a Jewellery Show held in Jaipur from 19th to 21st December, 2003. Leading jewellers across the country participated in the exhibition as well as in the concurrently held seminars. Products worth Rs. 2 lacs were sold in the exhibition and enquiries for additional Rs. 8 lacs were generated, besides generating awareness amongst the jeweller community.
handigarh Branch participated in a CII Exhibition, Décor 2003, at Ludhiana from 18th to 21st December, 2003. This exhibition was locally supported by our dealer, Barnala Marketing Agencies, Ludhiana.
ivek Bhatia of Electrical & Electronic (E&E) Services, Delhi Branch, made a presentation on Energy Conservation in Compressed Air System to delegates at the National Seminar-cum-Exposition on Rotating Equipment at CII, Northern Region Headquarters, Chandigarh. This was from 17th to 19th December, 2003. Godrej E&E (Compressed Air Management Solutions) was the associate sponsor of this Seminar-cum-Exhibition. There were 108 delegates from all over the country, and the presentation was well received by the audience.
handigarh Branch organised a Customer Meet at Jammu on 20 December, 2003. Home, Institutional, Furniture and Security Equipment products were displayed. Besides, an audio-visual presentation was also made to the 200 invitees from the corporate and government segments. The Customer Meet, which was jointly organised with Jammu Wholesale Dealer, Royal Comforts, concluded with cocktails and dinner.
Homecoming of a Different Kind
he branch office of Appliance Division was shifted from Mohali to the branch premises in the commercial heart of Chandigarh, Sector-17, on 27 December, 2003. The entire Godrej & Boyce Chandigarh Branch extended a warm welcome to the Appliance team, who were moving in. This is in accordance with the practice begun by Jaipur Branch in November 2003. To make an auspicious beginning, a coconut was broken, rose buds given to the team members moving in, and a cake cut.
Dhruv Sharma, North Zone
he Locks team launched the Ultra Latch Bolt in Kolkata on 9 January, 2004. The product was an overwhelming success and well accepted by the trade. A task force of three teams was formed and three markets viz. North Kolkata, South Kolkata and Chandini Market were penetrated. As an add-on, in the North Kolkata and South Kolkata markets, we offered a token gift of one 5 grams silver coin along with a case of Ultra Latch Bolt purchased by any retailer. This gave a tremendous push to the product and motivated retailers, due to which we were able to sell 274 Ultra Latch Bolts in a single day. The success of this launch has made us confident of establishing the product well in the trade. This is one of the series of promotional activities we have undertaken in Kolkata city.
Latch Bolt was also launched in Madurai by Kartik Modi, General Manager (Sales and Marketing) on 19 December, 2003.
Ratan Saklatwala (East Zone)/
The Godrej Dhaki Campaign
olkata Branch conducted a unique awareness campaign for Godrej Locks. This was a 4-day campaign during Durga Puja, when dhakis (local drummers), in groups of five, moved in a procession in pre-determined, prominent localities (commercial and respectable areas of Kolkata). Pamphlets and cards were distributed to passersby and local residents, spreading awareness of Godrej Locks and Ultra Locking Systems, and also the service that goes along with it. The campaign caught the attention of the public. It brought our brand, “Godrej Locks? closer to the residents of the City of Joy.
Builder and Retailer Meets
n December 2003, we conducted the Builders and Promoters Meet and, subsequently, a Retailers Meet at Guwahati. The venue was the hotel, Flavours of India, overlooking the Brahmaputra River.
The afternoon started with the Builders and Promoters Meet, which was attended by 15 prominent dealers of Guwahati. R.C. Sharma, President of the Builders and Promoters Association, Guwahati, graced the occasion. Our full range of Godrej Locks and Latches were on display and all the product features and their applications were well explained to all the participants. This was followed by a Retailers Meet, in which 28 retailers participated.
Both the events were a thumping success with the former one giving us a database of various upcoming projects in Guwahati and its surrounding areas, apart from making the participants aware of our entire range of locks. We were able to procure orders to the tune of Rs. 2.75 lacs from various retailers who participated in this event.
The icing on the cake was a Press Meet where we got fair mileage by way of news coverage in prominent daily newspapers of Guwahati, such as Assam Tribune, Agradoot, Pratidin, Asomiya Khabar and Ajir Assom.
The events, conducted with enthusiasm by our Guwahati sales team, Bikas Konar and Presenjit Dey, and our wholesale dealer M/s. Sudhir Chandra Das, have motivated the team and the dealer to conduct more such events in Guwahati.
ocks Division (Hyderabad Branch) organised a Synergy Meet in different locations of Andhra Pradesh from October 2003 to December 2003 at Vizag, Rajahmundry, Guntur and Tirupathi. The Meet was organised along with local distributors. This was the first time that two different influencers, Carpenters and Dealer Salesmen, were called together for a day’s training programme.
Inside Outside Mega Show
ocks Division (Maharashtra Branch) along with distributor M/s. Sha Kesrimal Devichand participated in the Inside Outside Mega Show at Pune from 22nd to 25th January, 2004. The stall was well decorated and the entire range of locks was fitted on red and blue door panels for display, with special emphasis given to the Ultra range. E-lock, Hoppe handles and floor spring were also displayed. The stall was designed in such a fashion that customers could enter it and get the feel of our products. A computer was also installed in the centre in which we showed our Corporate Film CD during the exhibition.
Many leading builders, architects, interior decorators, retailers and end customers visited our stall. As far as publicity and awareness is concerned, we got good mileage out of this Show.
Our stall has also bagged the First Prize in Category “B?(category was based on stall size) for the design, décor, display and overall get-up.
hmedabad Branch participated in a similar Mega Show from 1st to 4th January, 2004. The stall, which was attended by 16,000 visitors, was managed in association with our local Distributors M/s. Sunij Sales Corporation (Locks) and M/s. Rasik Agency (Cartini) along with their teams. Our Branch members were also present to handle the entire exhibition operations, stall designing and complete display of our products.
E. K. Sahadevan (Maharashtra Branch)/
Home and Décor 2003
ne of the biggest property exhibitions in Eastern India, Home and Décor 2003, organised by REDA (Real Estate Developers Association of Orissa), a group of leading builders and real estate developers of Orissa, was organised from 21st to 24th December, 2003 at the exhibition ground of Bhubaneshwar.
Our stall received excellent response not only from the builder community, but also from customers who visited this exhibition, not just to get a glance, but also to purchase and understand the technicalities of the variety of locks.
The exhibition was successfully organised with the active support of our team along with the personnel of our distributor M/s. Maple Furniture Pvt. Ltd., Bhubaneshwar.
Suraksha Gruha Pradharshani Exhibition
angalore Branch distributor M/s. Murahari General Stores (Bellary) participated in the Suraksha Gruha Pradharshani Exhibition conducted by ACC Cements at Hotel Pola Paradise from 9th to 11th January, 2004. Leading architects and builders of the city were invited by the organisers as well as by the distributor. Around 5,000 people visited the stall, including retailers, end customers, architects, builders, to whom Locks Division products were explained with the help of display stands and catalogues.
Bangalore Branch also participated in the My Build 2003 Exhibition at Mysore along with distributor M/s. Excel Enterprises from 11th to 15th December, 2003. Approximately 20,000 customers visited the stall during the exhibition.
In association with our local distributor M/s. CGA Enterprises, our Branch participated in an exhibition on building materials, interiors and exteriors at Sri Adichunchanagiri Samudaya Bhavan, Hassan conducted by U.S. Communication, Bangalore from 12th to 15th December, 2003. Around 600 customers, including architects and builders from Hassan and Chikmagalur districts attended the exhibition.
s part of promotional activities, Godrej Locks organised Roadshows across the country to create awareness of our product range. Some of the shows held were in :
ocks Division (Bangalore) conducted three Roadshows wherein handbills were distributed through newspapers and advertisements given in local newspapers and on cable TV.
The Hon’ble Chairman of Tirupathi Municipal Council, Shankar Reddy, inaugurated the Exhibition-cum-Sale at Hotel Kola Residency, Tirupathi on 20 December, 2003. Kartik Modi, General Manager (Sales and Marketing), Locks Division and V. A. Ramachandran, Assistant General Manager (South) presided over the function. On the same day, Ultra Latch Bolt and Ultra Combi Pack Universal were launched by Reddy and Modi. Our corporate film and functioning of the Ultra key were shown. The Roadshow was scheduled from 20th to 22nd December, 2003. The awareness of the Show was spread by printing ads in local dailies, handouts, ads on local channels and cloth banners. A Retailers Meet was organised on the evening of the Roadshow.
A Maha Mela Exhibition-cum-Sale was inaugurated by V. Poorna Chandra Rao, Ex-Chairman, Indian Chambers of Commerce, Guntur, on 6 December, 2003 at Fancy Kalyana Mandapam, Guntur. The inauguration was followed by a product launch of Ultra Combi-Pack and Ultra Pearl Gold Handles. A Press Meet concluded the Roadshow, which carried on for three days and was visited by about 3,500 people.
A similar Roadshow was organised from 15th to 17th November, 2003 and was inaugurated by local TDP MLA Butchaiah Chowdary and Mayor Chakravarthy.
K. Mohan Kumar (Bangalore
.M. Vaidya has been promoted from General Manager and Business Head to Vice President and Business Head of Aerospace Division with effect from 1 January, 2004.
Vaidya joined Godrej & Boyce Mfg. Co. Ltd. in 1987 as Technologist in the Welding Department of the Process Equipment Division. With wide access to manufacturers all over the world, he set up a team of engineers and a state-of-the-art infrastructure for manufacturing import substitute reactors, vessels for petrochemical, fertilizers and chemical plants. His strong metallurgical background helped Vaidya in expanding the scope of the Welding Department to metal forming and surface technologies.
Vaidya says, proudly: “This was the beginning into the hi-tech Aerospace field. Working with close tolerances, exotic material and small safety margins forced us to optimise in all the processes, especially in quality, documentation and calibration standards. For completeness of the product, simulations and testings were the major challenges that our team successfully completed, amazing the rest of the world about India’s indigenous space programmes. It gave me a tremendous amount of satisfaction when we were acknowledged, “From Locks To Launch Vehicles?for our efforts. Today, we have set up a unique and fully integrated manufacturing setup to fulfil the vision of our Hon’ble President of India?
Commitment, love, transparency and dedication have helped Vaidya in leading his team professionally, in exploring the infinite space around us.
CHANGE wishes him good luck and success in all his future endeavours.
ayendra Mahadev Khune, Punching Department, Plant 17, has been awarded the Samaj Bhushan Award 2003 (at the State Level) for his excellent contribution towards social work through Konkancha California, at the Weekly’s first anniversary. The award was given byD.N. Sandaanshiv, Ex-member of the Central Finance Commission, at a function organised at Chembur, Mumbai, on 28 December, 2003. Some of the important guests present were Deepak Mhatre, Secretary, All-India Journalist Association, Dhinu Randive, Senior Journalist, Nawab Malik, Minister, Vijay Vaidya, President, Mantralaya and Vidhi Mandal Journalist Association, Avinash Mhatekar, Littérateur and Madhukar Kamble, Editor and organiser.