Wholesale Dealer Salesmen Training Programme

On 21 and 22 June, 2002 Jamshedpur Branch had organised a Wholesale Dealer (WD) Salesmen Training Programme at Hotel Kanchan. Training was imparted to salesmen on all the four product groups as well as on selling skills. Special emphasis was laid on new products selling. A quiz was conducted to test their product knowledge and the winners were awarded. A special incentive scheme, exclusive for WD Salesmen, was announced on selling of new products such as the Jefferson Suite.

Role Play session in progress monitored by Bibhash Biswas, Branch Manager, Jamshedpur Branch (standing) and F. K. Khapoliwala, General Manager–Sales (seated in centre)


Annual Dealers Meet

Jamshedpur Branch organised the Annual Dealers Meet on 27 and 28 May, 2002 at Ranchi Gymkhana Club, Ranchi.

The Meet plays a very important role every year in motivating our dealers and giving them business direction. On the first day we gave awards to dealers for their good performance, followed by game shows comprising a quiz and role-play sessions. The programme on the second day commenced by giving business presentations on various product groups followed by a press meet. F.K. Khapoliwala, General Manager ?Sales, was the Chief Guest, who spoke on the changes taking place in the organisation.


Home Furniture Show

Jamshedpur Branch, along with dealer M/s. Starline Enterprises of Jamshedpur, had organised a Home Furniture Show from 21st to 23rd June, 2002. A mail campaign of 400 top people of Jamshedpur was undertaken and advertisements released in leading newspapers inviting customers to attend the Show. We decorated our showroom with new products such as Computer Furniture, Kitchen Cabinet, I-Space, Sofas, etc. Special incentives were provided on on-the-spot booking. The Show played an important role in increasing awareness of the Company’s products.

Bibhash Biswas
Jamshedpur Branch


Proactive approach on Hazard reduction

We have been continuously putting efforts on reduction of hazards at the workplace, which would lead to safe work environment. On a spot welding machine in Plant 13, heavy sparking was coming out from the machine, which had the potential of causing fire, burn injury to a body part or an eye injury to a workman. This has been avoided by providing transparent guard on the machine.

We invite valuable suggestions, which are implemented in our Plants for improving the safe working environment.

A. K. Kulkarni,
Corporate Safety Department


Milestone in Safety

Congratulations! Our team comprising Design and Development Work-shop, Stores and Inspection and Delivery, all Departments of the Office Furniture Division, Plant-14, completed 3,000 safe working days on 30 June, 2002. This is the highest score in the history of the organisation’s safety record.

The team has set an excellent example of maintaining safe working practices in the work environment with good housekeeping and process discipline.

Vijay Sawant & Prashant Manurkar,
Office Furniture Division



We regret the error made in the Mar.-Apr. 2002 Vol. 2, No. 2 issue of CHANGE in the article, "An Unsigned Masterpiece". It was not Naval Godrej who set up the Naoroji Godrej Centre for Plant Research, but son-in-law Vijay Crishna, Managing Director, Lawkim Pvt. Ltd. and Naval’s wife Soonuben who did this in honour of the late Naval Godrej in 1992. Vijay’s concern that the erosion of forest cover across the country was destroying India’s very special plant heritage, especially its medicinal plants ?many of which are highly endangered ?made him decide to go ahead and found the NGCPR. The NGCPR boasts of a collection of over 200 species till date at the nursery and on demonstration plots at Shindewadi and Ajnuj.


As an important group company of Godrej & Boyce Mfg. Co. Ltd., Godrej Appliances Ltd. (GAL) deserves prominent mention in CHANGE. The Editor deeply regrets, however, that no matter has been forthcoming by the scheduled date from GAL.



Dealer Salesmen/Technician Training Programme

Maganlal of M/s. Shantilal Bros. (Bangalore Locks Dealer) presenting a bouquet to B. K. Rajkumar (Divisional head ?Locks Division) on 14 May, 2002 at the Dealer Salesmen/technician training programme.

Locks Division at Bangalore conducted a Dealer Salesmen and Technician training programme on 14 May, 2002 at Vijay Residency. The programme was attended by 35 salesmen and technicians.

Topics covered in the programme were product training, service, field complaints and a session on "Positive Mental Attitude".

Top achievers among the participants were felicitated and awarded prizes by B. K. Rajkumar, K.N. Modi, G. Ajoy Kumar and V.A. Ramchandran.

Positive response was received from all participants.

The team efforts of Bangalore Branch made this programme a great success.

Mohan Kumar,
Locks Division, Bangalore Branch


Wholesale Dealers Conference

(R-L): Dhruv Sharma, General Manager–North, presenting the Best Wholesale Dealer Award of Lucknow Branch for the year 2001-2002 to Shashank Burman, M/s. Nalanda & Co., Varanasi.

Like every year, this year too Lucknow Branch organised a Wholesale Dealer (WD) Conference at Country Inn, Bhimtal on 22 and 23 May, 2002. Around 40 WDs participated in the Conference. The objective of organising this event was twofold:

?/font> To spend quality time with dealers at a beautiful location thereby motivating them and appreciating their good work.

?/b> To share business prospects and innovative ideas on selling.

An audio-visual presentation was organised by the Branch as well as by our Head Office representatives from Storwel, Furniture and Security Business Groups. We had also arranged for a sightseeing programme.

The event was entertaining, informative and a grand success.

Manoj Sadavarte,
Lucknow Branch


New Products at Workplaces

Kochi Branch has initiated a new concept of taking new products introduced by the Company to workplaces. As part of this exercise, the new products launched recently, including Home Sofas, I-Space, Computer Tables, etc. were displayed at the exhibition hall at the New Indian Express Complex and the Provident Fund Commissioner’s Office, Kochi.

Mr. Bhansal, Vice President (Sales), Indian Express, watching Godrej’s I-Space at the New Indian Express Complex, Kochi.

The Exhibition at the New Indian Express Complex was formally inaugurated by the Vice President (Sales) of Indian Express, Mr. Bhansal, in the presence of H. V. D. Prasad, Regional Manager and Madhavan Kutty, Editor (Kochi).

The Exhibition at the Provident Fund Commissioner’s Office was inaugurated by P. R. Bhanu, Regional Provident Fund Commissioner.

G. Venu Gopal,
Kochi Branch


Design Tattva

IDC (Industrial Design Centre), Mumbai, holds an annual event for its graduating students wherein they get an opportunity to display and present their final year projects. This event is attended by practising designers, corporate personnel as well as others.

The theme of this year’s event was ‘Design Tattva? It was held at Nehru Centre from 24th to 26th May, 2002. ‘Tattva?means essence of the entire design process ?from concept to production. Essence of end products that ensures customer satisfaction. A medley of innovative and exploratory design projects.

Anil Verma, Vice President and Business Head, Office Furniture Division, lighting the lamp at a function organised by the Industrial Design Centre at Nehru Centre, Mumbai. The two students helping him are Radhika Tipnis and Sumit Joshi.

The Chief Guest for ‘Design Tattva?was Anil G. Verma, Vice President and Business Head, Godrej Office Furniture Division. In a short address to students, Verma spoke about the close partnership between Godrej and IDC; the fact that design is now becoming the competitive edge for organisations and the opportunity that exists for India to be the design powerhouse of the world.

Doreen Rosario
Office Furniture Division



Monday, 29 July, 2002 was a proud day for E&E Services when they handed over the revamped Hydroclave to Vikram Sarabhai Space Centre (VSSC) in Trivandrum.

VSSC wanted to revamp a 15-year-old Hydroclave (used for processing composite products in high pressure, which are extensively used in the Aerospace application), originally manufactured and supplied by M/s. Scholz & Co., Germany and the only one of its kind in the country, from Manual Controls to Automatic Controls.

Other than the original manufacturer, Godrej was the only Company willing to undertake this challenging and complex job. The order was issued in favour of Godrej, E&E Services Department.

Revamped Hydroclave by E&E Services.

E&E Services, with the Tool Room for Hydraulics and Process Equipment Division for Pressure Vessel Work, together with four outside vendors, developed the entire hardware, software, PLC programmes and SCADA system and not only worked round the clock and completed the entire revamping within five months, which was the time frame given to meet VSSC’s critical launch schedule, but also carried out curing cycles of three composite products-flight-components during the same period to the full satisfaction of VSSC. Entire efforts of E&E Services were coordinated by N. P. Mani of our Trivandrum Branch.

H. N. Daruwalla, Vice President, E&E Services welcoming Madhavan Nair, Director, VSSC. Seen in the centre is N. P. Mani of Trivandrum Branch.

In this gala function organised by VSSC, Madhavan Nair, Director, Verghese Samuel, Controller, and other senior VSSC officials complimented the E&E Team for its efforts in totally indigenising Hydroclave and functionally making it more efficient by automation. This has not only saved precious foreign exchange and our dependence on other countries, but has also made us the first Company to master such a complex technology.

With this experience and expertise, Godrej has also been entrusted with fabrication of a new Hydroclave with larger size. This only demonstrates the confidence of the customer in Godrej for rising up to the challenges of indigenisation in complex space technology.

H. N. Daruwalla
E&E Services


Process Equipment Division bags large export orders

The domestic market for Process Equipment is shrinking as no new project is coming up in India. Knowing this fact, the Process Equipment Division (PED) has been concentrating on the export markets since the last two to three years. Our team made a detailed presentation to Krupp Uhde officials about our manufacturing capacities/capability, which resulted in bagging the following large orders for their overseas turnkey projects.

Qatar Fertiliser Co. (Qafco), Qatar, a joint venture between Qatar Petroleum (QP) (75%) and Norsk Hydro, Norway (25%), has commissioned Krupp Uhde GmbH with the construction of a turnkey fertilizer complex (Qafco IV) in the industrial region of Mesaieed, Qatar. The contract is worth $420 million with Krupp Uhde. Scheduled completion is 32 months.

Scope of the contract comprises basic and detailed engineering, supply of equipment and construction and commissioning of the following plants: 2,000 tpd ammonia, 3,500 tpd urea, 82 tpd formaldehyde, 2 ?120 t/h steam boilers.

PED is executing orders mainly for urea stream; and formaldehyde project, which is totally being done by Uhde India Limited, PED is manufacturing major portion of the equipment required.

Recently PED has been awarded contract by Krupp Uhde for Turkmenistan project.

Krupp Uhde has a contract with BAP INSAAT, a Calik Holding subsidiary, to design and construct a natural gas-based fertilizer complex. The facility includes a urea plant and an ammonia plant that will be located in Tedjen, Turkmenistan. The end customer is the Turkmenistan government (a recently formed CIS country).

Project scope includes design, supply and commissioning supervision for the facility. The ammonia plant will produce 600 metric tpd using Krupp Uhde’s proprietary low-energy ammonia process. The urea unit will manufacture 1,050 metric tpd granulized urea using Stamicarbon’s pool reactor process. Fluidized-bed technology will granulate the product. Start up is scheduled for late 2004.

PED is executing orders mainly for the ammonia stream.

Executing these orders is a challenging job. The main challenges faced by PED are:

?/b> Heavy penalties for delayed delivery; not only for equipment, but even for drawings and document submission.

?/b> PED took up the challenge and met the drawings and document submission successfully.

?/b> Procuring almost all raw materials such as plates, forgings, pipes, tubes and flanges from European vendors.

?/b> PED, along with Corporate Procurement and Overseas Finance Dept., has met this challenge successfully.

?/b> International level quality standard of fabrication and fabricating the equipment within a tight time frame.

?/b> PED is striving to achieve this goal.

With the execution of these orders a major portion of PED’s turnover would be from exports and these orders will stand as a reference for future export business.

V. G. Pimparkar
Product Engg. Dept., Process Equipment Division


Prosperity Through Partnership

Locks Division organised the Annual Distributors?Meet 2002 in Goa at Taj Fort Aguada Beach Resort on 8 and 9 July to felicitate the ‘‘Star Performers’’ of 2001-2002.

Since we firmly believe that our prosperity is inextricably linked to the prosperity and integrity of our front line Customer Servers, our Distributors, we selected the theme of the Meet as ‘‘Prosperity through Partnership’’. The meet created the right ambience for celebrating the mutual success of the Division and the 37 Top Distributors who were invited with their spouses/co-partners for the programme.

The Distributors and Locks Sales team arrived in Goa on the evening of 7 July. The next morning a visit to our Goa factory was organised. For the ladies we had arranged a Cookery show, wherein the Head Chef of Taj prepared some special Goan delicacies.

P. D. Lam, Executive Director (right) and B. K. Rajkumar, Vice President & Business Head (left) along with Locks Distributor Mr. & Mrs. Saha of M/s. G. B. Enterprises (Kolkata) at the Locks Division Award presentations at Goa on 8 July.

The evening began with a Group photograph followed by the Award function. P. D. Lam, Executive Director, was the Chief Guest. The Welcome Address was given by Kartik Modi ?General Manager (Sales and Marketing), followed by a marketing presentation and the Locks Corporate Film. The presentation threw light on the present market scenario and new initiatives proposed for the year like Retailer Relationship Programme, innovative means of improving visibility, unconventional methods of selling, special focus and new sales structure for Institutions. The distributors were given Certificate of Appreciation, personalised watches and a CD set by P. D. Lam and B. K. Rajkumar, Vice President & Business Head, Locks Division.

After the award presentation, both Lam and Rajkumar shared some valuable insights. There were four distributors who made presentations about their best practices of distribution, service, brand visibility and customer relationship in their respective regions. The programme ended with a Vote of Thanks by V. A. Ramchandran ?Regional Manager (South).

The evening was a fun-filled Goan ‘‘Carnival’’ organised at the Hotel. We had Distributors and the Locks team cheering and dancing to live music. The day ended with cocktails and dinner.

On 9 July, the entire group was divided into three and taken for sight-seeing in North Goa comprising Mangeshi Temple, Old Goa and Panjim. The evening was enjoyed by one and all on a boat cruise with traditional folk dances, cocktails and dinner on Mandovi River.

The last day had people leaving the sun-filled beaches and moving back to their towns.

Dean Noronha,
Marketing (Locks Division)


Housekeeping Round the Clock

The Safety Department of Office Furniture Division has developed a wall clock which runs day and night, 365 days a year. In this wall clock there are 12 different aspects of Housekeeping expressed in an innovative manner.

Habit: Housekeeping is a habit of doing things regularly.

Orderliness: Housekeeping is the focus of keeping things in Order.

Unity: Housekeeping is a team activity which involves all employees.

Sensitivity: Housekeeping is a result of sensing our own safety.

Energy: Housekeeping is the energy for doing things with enjoyment and interest.

Knack: Housekeeping is an ocean of creativity.

Education: Housekeeping is an acquired Education and Experience to share amongst all.

Empowerment: Housekeeping is delegation of authority.

Planning: Housekeeping needs Planning and Prioritisation.

Innovation: Housekeeping is Innovation of doing things in different ways.

Neatness: Housekeeping is a method of keeping things Neat and Clean.

Gain: Housekeeping is a result of Achieving Prestige and Status.

Prashant Manurkar,
Office Furniture Business, Safety Dapartment.


An Act of Honesty

Ramchandra V. Hatekar, a Peon under contract since 19 May, 1993, is now working in Mumbai Branch (Sales), Prima Division, Plant - 18B. As usual, Ramchandra approached the Cash Department in Plant - 11 with some Cash Payment Vouchers, to get cash reimbursement for the sales tour conducted by our sales personnel. The Cash Department paid Ramchandra Rs. 1,353 in excess. When Ramchandra noticed this excess cash, he immediately returned it to the Cash Department.

This act of honesty is indeed rare and commendable.

Rajesh A. N.,
Prima Division, Mumbai Branch



i-Space News

Launch in the East

After the successful launch of the Godrej i-Space range in North, West and South of India, we decided to launch it in the eastern region. The strategy was to have a press conference at Hotel Taj Bengal, Kolkata, with a subsequent press release exercise in Patna, Bhubaneshwar, Guwahati and Jamshedpur. The objective of the event was to create awareness for the Godrej i-Space brand.

Anil Mathur, Vice President & Business
Head addressing the media.

The press conference was well attended by journalists from leading regional publications and key electronic media. Anil Mathur, Vice President and Business Head, Storwel Division, addressed the media gathering and talked about Godrej’s strategic move into the Home Furniture market. While Ruru Banerjee, Kolkata Branch Manager, discussed in detail about Godrej i-Space, F. K. Khapoliwala, General Manager ?Sales, unveiled the product.

John Connon & Cathedral School

John Connon & Cathedral is among the prestigious schools in Mumbai. Godrej recently donated an i-Space 3S System, which will be kept in the sick room of the School for use by students. The gesture was highly appreciated by the School.

Tie-up with Rediff

Rediff, India’s numero uno web portal recently launched a channel for kids. The aim is to provide edutainment (education mixed with entertainment) to children. The channel provides information on general knowledge, languages and other interesting knowhow for children. Traffic is being driven to the site through targeted e-mails. Online contests are also being organised to increase hits.

Gini & Jony

Godrej I-Space?and Gini & Jony are "natural partners". Our target segments, colour themes and the objective of giving the best are similar.

Godrej I-Space?co-sponsored the recent promotional campaign from 7th June to 31st July, 2002 when Gini & Jony launched their range of children’s apparels and accessories. The campaign comprised press advertisements, assured gifts on purchase of Gini & Jony products and a bumper gift through a lucky dip. The bumper gift, "i-Space 3 S System Junior", was displayed at pre-designated outlets. This served two purposes:

?/b> Awareness of the i-Space range.
Sale through this alternate channel.

In addition, Gini & Jony have developed promotional material, specific to the campaign, carrying the product photo and logo.

Bharat Gothoskar
Storwel Division (Marketing)