Wholesale Dealer Salesmen Training Programme
On 21 and 22 June, 2002 Jamshedpur Branch had organised a Wholesale Dealer (WD) Salesmen Training Programme at Hotel Kanchan. Training was imparted to salesmen on all the four product groups as well as on selling skills. Special emphasis was laid on new products selling. A quiz was conducted to test their product knowledge and the winners were awarded. A special incentive scheme, exclusive for WD Salesmen, was announced on selling of new products such as the Jefferson Suite.
Annual Dealers Meet
Jamshedpur Branch organised the Annual Dealers Meet on 27 and 28 May, 2002 at Ranchi Gymkhana Club, Ranchi.
The Meet plays a very important role every year in motivating our dealers and giving them business direction. On the first day we gave awards to dealers for their good performance, followed by game shows comprising a quiz and role-play sessions. The programme on the second day commenced by giving business presentations on various product groups followed by a press meet. F.K. Khapoliwala, General Manager ?Sales, was the Chief Guest, who spoke on the changes taking place in the organisation.
Home Furniture Show
Jamshedpur Branch, along with dealer M/s. Starline Enterprises of Jamshedpur, had organised a Home Furniture Show from 21st to 23rd June, 2002. A mail campaign of 400 top people of Jamshedpur was undertaken and advertisements released in leading newspapers inviting customers to attend the Show. We decorated our showroom with new products such as Computer Furniture, Kitchen Cabinet, I-Space, Sofas, etc. Special incentives were provided on on-the-spot booking. The Show played an important role in increasing awareness of the Company’s products.
Proactive approach on Hazard reduction
We have been continuously putting efforts on reduction of hazards at the workplace, which would lead to safe work environment. On a spot welding machine in Plant 13, heavy sparking was coming out from the machine, which had the potential of causing fire, burn injury to a body part or an eye injury to a workman. This has been avoided by providing transparent guard on the machine.
We invite valuable suggestions, which are implemented in our Plants for improving the safe working environment.
A. K. Kulkarni,
Milestone in Safety
Congratulations! Our team comprising Design and Development Work-shop, Stores and Inspection and Delivery, all Departments of the Office Furniture Division, Plant-14, completed 3,000 safe working days on 30 June, 2002. This is the highest score in the history of the organisation’s safety record.
The team has set an excellent example of maintaining safe working practices in the work environment with good housekeeping and process discipline.
Vijay Sawant & Prashant Manurkar,
We regret the error made in the Mar.-Apr. 2002 Vol. 2, No. 2 issue of CHANGE in the article, "An Unsigned Masterpiece". It was not Naval Godrej who set up the Naoroji Godrej Centre for Plant Research, but son-in-law Vijay Crishna, Managing Director, Lawkim Pvt. Ltd. and Naval’s wife Soonuben who did this in honour of the late Naval Godrej in 1992. Vijay’s concern that the erosion of forest cover across the country was destroying India’s very special plant heritage, especially its medicinal plants ?many of which are highly endangered ?made him decide to go ahead and found the NGCPR. The NGCPR boasts of a collection of over 200 species till date at the nursery and on demonstration plots at Shindewadi and Ajnuj.
Dealer Salesmen/Technician Training Programme
Maganlal of M/s. Shantilal Bros. (Bangalore Locks Dealer) presenting a bouquet to B. K. Rajkumar (Divisional head ?Locks Division) on 14 May, 2002 at the Dealer Salesmen/technician training programme.
Locks Division at Bangalore conducted a Dealer Salesmen and Technician training programme on 14 May, 2002 at Vijay Residency. The programme was attended by 35 salesmen and technicians.
Topics covered in the programme were product training, service, field complaints and a session on "Positive Mental Attitude".
Top achievers among the participants were felicitated and awarded prizes by B. K. Rajkumar, K.N. Modi, G. Ajoy Kumar and V.A. Ramchandran.
Positive response was received from all participants.
The team efforts of Bangalore Branch made this programme a great success.
Wholesale Dealers Conference
Like every year, this year too Lucknow Branch organised a Wholesale Dealer (WD) Conference at Country Inn, Bhimtal on 22 and 23 May, 2002. Around 40 WDs participated in the Conference. The objective of organising this event was twofold:
?/font> To spend quality time with dealers at a beautiful location thereby motivating them and appreciating their good work.
?/b> To share business prospects and innovative ideas on selling.
An audio-visual presentation was organised by the Branch as well as by our Head Office representatives from Storwel, Furniture and Security Business Groups. We had also arranged for a sightseeing programme.
The event was entertaining, informative and a grand success.
Monday, 29 July, 2002 was a proud day for E&E Services when they handed over the revamped Hydroclave to Vikram Sarabhai Space Centre (VSSC) in Trivandrum.
VSSC wanted to revamp a 15-year-old Hydroclave (used for processing composite products in high pressure, which are extensively used in the Aerospace application), originally manufactured and supplied by M/s. Scholz & Co., Germany and the only one of its kind in the country, from Manual Controls to Automatic Controls.
Other than the original manufacturer, Godrej was the only Company willing to undertake this challenging and complex job. The order was issued in favour of Godrej, E&E Services Department.
Revamped Hydroclave by E&E Services.
E&E Services, with the Tool Room for Hydraulics and Process Equipment Division for Pressure Vessel Work, together with four outside vendors, developed the entire hardware, software, PLC programmes and SCADA system and not only worked round the clock and completed the entire revamping within five months, which was the time frame given to meet VSSC’s critical launch schedule, but also carried out curing cycles of three composite products-flight-components during the same period to the full satisfaction of VSSC. Entire efforts of E&E Services were coordinated by N. P. Mani of our Trivandrum Branch.
H. N. Daruwalla, Vice President, E&E Services welcoming Madhavan Nair, Director, VSSC. Seen in the centre is N. P. Mani of Trivandrum Branch.
In this gala function organised by VSSC, Madhavan Nair, Director, Verghese Samuel, Controller, and other senior VSSC officials complimented the E&E Team for its efforts in totally indigenising Hydroclave and functionally making it more efficient by automation. This has not only saved precious foreign exchange and our dependence on other countries, but has also made us the first Company to master such a complex technology.
With this experience and expertise, Godrej has also been entrusted with fabrication of a new Hydroclave with larger size. This only demonstrates the confidence of the customer in Godrej for rising up to the challenges of indigenisation in complex space technology.
H. N. Daruwalla
Prosperity Through Partnership
Locks Division organised the Annual Distributors?Meet 2002 in Goa at Taj Fort Aguada Beach Resort on 8 and 9 July to felicitate the ‘‘Star Performers’’ of 2001-2002.
Since we firmly believe that our prosperity is inextricably linked to the prosperity and integrity of our front line Customer Servers, our Distributors, we selected the theme of the Meet as ‘‘Prosperity through Partnership’’. The meet created the right ambience for celebrating the mutual success of the Division and the 37 Top Distributors who were invited with their spouses/co-partners for the programme.
The Distributors and Locks Sales team arrived in Goa on the evening of 7 July. The next morning a visit to our Goa factory was organised. For the ladies we had arranged a Cookery show, wherein the Head Chef of Taj prepared some special Goan delicacies.
P. D. Lam, Executive Director (right) and B. K. Rajkumar, Vice President & Business Head (left) along with Locks Distributor Mr. & Mrs. Saha of M/s. G. B. Enterprises (Kolkata) at the Locks Division Award presentations at Goa on 8 July.
The evening began with a Group photograph followed by the Award function. P. D. Lam, Executive Director, was the Chief Guest. The Welcome Address was given by Kartik Modi ?General Manager (Sales and Marketing), followed by a marketing presentation and the Locks Corporate Film. The presentation threw light on the present market scenario and new initiatives proposed for the year like Retailer Relationship Programme, innovative means of improving visibility, unconventional methods of selling, special focus and new sales structure for Institutions. The distributors were given Certificate of Appreciation, personalised watches and a CD set by P. D. Lam and B. K. Rajkumar, Vice President & Business Head, Locks Division.
After the award presentation, both Lam and Rajkumar shared some valuable insights. There were four distributors who made presentations about their best practices of distribution, service, brand visibility and customer relationship in their respective regions. The programme ended with a Vote of Thanks by V. A. Ramchandran ?Regional Manager (South).
The evening was a fun-filled Goan ‘‘Carnival’’ organised at the Hotel. We had Distributors and the Locks team cheering and dancing to live music. The day ended with cocktails and dinner.
On 9 July, the entire group was divided into three and taken for sight-seeing in North Goa comprising Mangeshi Temple, Old Goa and Panjim. The evening was enjoyed by one and all on a boat cruise with traditional folk dances, cocktails and dinner on Mandovi River.
The last day had people leaving the sun-filled beaches and moving back to their towns.
Housekeeping Round the Clock
The Safety Department of Office Furniture Division has developed a wall clock which runs day and night, 365 days a year. In this wall clock there are 12 different aspects of Housekeeping expressed in an innovative manner.
Habit: Housekeeping is a habit of doing things regularly.
Orderliness: Housekeeping is the focus of keeping things in Order.
Unity: Housekeeping is a team activity which involves all employees.
Sensitivity: Housekeeping is a result of sensing our own safety.
Energy: Housekeeping is the energy for doing things with enjoyment and interest.
Knack: Housekeeping is an ocean of creativity.
Education: Housekeeping is an acquired Education and Experience to share amongst all.
Empowerment: Housekeeping is delegation of authority.
Planning: Housekeeping needs Planning and Prioritisation.
Innovation: Housekeeping is Innovation of doing things in different ways.
Neatness: Housekeeping is a method of keeping things Neat and Clean.
Gain: Housekeeping is a result of Achieving Prestige and Status.Prashant Manurkar,
Office Furniture Business, Safety Dapartment.
Launch in the East
After the successful launch of the Godrej i-Space range in North, West and South of India, we decided to launch it in the eastern region. The strategy was to have a press conference at Hotel Taj Bengal, Kolkata, with a subsequent press release exercise in Patna, Bhubaneshwar, Guwahati and Jamshedpur. The objective of the event was to create awareness for the Godrej i-Space brand.
Head addressing the media.
The press conference was well attended by journalists from leading regional publications and key electronic media. Anil Mathur, Vice President and Business Head, Storwel Division, addressed the media gathering and talked about Godrej’s strategic move into the Home Furniture market. While Ruru Banerjee, Kolkata Branch Manager, discussed in detail about Godrej i-Space, F. K. Khapoliwala, General Manager ?Sales, unveiled the product.
John Connon & Cathedral School
John Connon & Cathedral is among the prestigious schools in Mumbai. Godrej recently donated an i-Space 3S System, which will be kept in the sick room of the School for use by students. The gesture was highly appreciated by the School.
Tie-up with Rediff
Rediff, India’s numero uno web portal recently launched a channel for kids. The aim is to provide edutainment (education mixed with entertainment) to children. The channel provides information on general knowledge, languages and other interesting knowhow for children. Traffic is being driven to the site through targeted e-mails. Online contests are also being organised to increase hits.
Gini & Jony
Godrej I-Space?and Gini & Jony are "natural partners". Our target segments, colour themes and the objective of giving the best are similar.
Godrej I-Space?co-sponsored the recent promotional campaign from 7th June to 31st July, 2002 when Gini & Jony launched their range of children’s apparels and accessories. The campaign comprised press advertisements, assured gifts on purchase of Gini & Jony products and a bumper gift through a lucky dip. The bumper gift, "i-Space 3 S System Junior", was displayed at pre-designated outlets. This served two purposes:
Awareness of the i-Space range.
In addition, Gini & Jony have developed promotional material, specific to the campaign, carrying the product photo and logo.Bharat Gothoskar
Storwel Division (Marketing)