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INTERIO DIVISION
Educational Furniture Show ‘06
 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Education for all is a national priority. Demand for education is growing fast and the need for delivery of high quality education is being appreciated by not only the government but also the private and public sector institutions. Also International organisations like The World Bank, UNICEF… are playing an important role in funding projects for delivery of high quality education to even remote parts of India.

High quality education at all levels, KG Nursery to School and College to University level is an imperative that must be delivered fast and in a good way.

Godrej Interio has also been playing a key role in supplying good quality furniture for this segment. To give further momentum to the above, Interio Division is planning an active participation in this movement by conducting events across India to showcase our basket of products and also project the division as a complete solution provider.

The first of such events was held at Ahmedabad by our branch Interio team who organised it at Karnavati Club on August 4 & 5, 2006 naming it the EDU FURNITURE SHOW ’06. The Guest of Honour at this event was none other than the eminent education personality, Dr. Bakul Dholakia from IIM – Ahmedabad. Dr. Dholakia in his address to the EDU fraternity, stressed on the need for innovation & creativity at the environment level of the institutions in order to increase the output of the students & faculty. He also appreciated our efforts of Godrej Interio for doing up the IIM-A library, which incidentally was well appreciated by the faculty members the visiting faculty from abroad. Heads of leading institutions like NID, St. Kabir, Hiramani, Rachana also participated in the event.



The event gave a good opportunity to the leaders of the educational institutions to learn about and choose the right furniture for GEN–X.

We had put up an attractive display for KG, Primary School, High School, Library, Training Room (Chairs + other furniture), Staff Room, Principal’s Room, Auditorium Chairs, Visitors Room, Canteen, Hostel furniture & had propped up the displayed furniture attractively.

Vivek Sthalekar of Interio marketing made an in depth presentation on educational furniture.

Such a successful show was obviously a outcome of a great team work. The team players being- Vivek & Jasmin from Interio Marketing at HO, John, Vijay, Jaisukh, Tejinder, Vispi, Chirag, Santosh, Amresh, Mudra, Kersi, Ajit and Manoj from Ahemdabad branch.

They were encouraged and guided by Mr. Anil S. Mathur-COO, Interio Division and Mr. Fredie Khapolliwala-GM Sales.

Likewise at Kolkata branch on September 19 & 20, 2006, and event was organised where leading educational institutes participated. Rev. Father P.C. Mathew S.J., Principal, St.Xavier’s College, Kolkata was the Chief Guest. Mr. Ruru Banerjee, Interio Head at Kolkata welcomed the gathering. Mr. A.I. Buvaneshwar, GM (Sales) addressed the gathering where he spoke of the importance of having such kind of display exclusively for the education segment. Rev. Father Mathew in his speech threw light on the need of ergonomically designed furniture for students at different age stages and expressed his satisfaction on our Laboratory furniture recently supplied to his college. Mr. Vivek Sthalekar gave a detailed presentation on various aspects of furniture for the education segment stressing our role as a single source and a complete solutions provider. Entire range of furniture was on display and the participants appreciated our products.



The division plans similar shows in different cities across the country.

 
Doreen Rosario (with inputs from Vivek Sthalekar,
Manoj Rathi & Ruru Banerjee)
 




 
CONSTRUCTION DIVISION
Development of Pump for Displacing Cement Concrete
 

About 10 years ago Godrej construction division embarked on their journey to introduce ready mix concrete in Mumbai. A batching plant was set up and concrete pumps were imported for pouring concrete. It was found that not only was it difficult to import pumps, but the imported pumps were not suitable for Indian conditions.

In order to expand the business of ready mix concrete, it was decided to develop indigenously, a concrete pump meeting our requirements. The construction machinery maintenance team was assigned this task. And they undertook the challenge with great determination and enthusiasm. It took them approximately 14 months to develop the pump with proper engineering so that if required the pump could be manufactured in larger numbers locally.


 


 

To cater to the requirements of high-rise construction in the city and elsewhere, concrete pouring pumps are a must. Not only they save time and reduce wastage but also their deployment improves all around efficiency at site significantly. The pump is located on the ground near the point of pour, with delivery lines and feeding hopper connected. These pumps work on positive displacement principles. The concrete poured is agitated, and is subsequently sucked by the rubber pistons operating in delivery cylinders. Twin pistons carry out, suck and push operations and displace the concrete successively to the delivery line.

The concrete pump must be powerful enough to carry out the above operations besides being rugged enough to withstand the impact of coarse ingredients of the concrete. The pump that was developed by us is of robust design and is of swinging 'S' valve type. It has many critical components such as the valve, chrome plated delivery cylinders…

A team consisting of Shabbir S Shaikh as the leader and Vijayan Shriprakash Jagtap, Deepak Kumar and Shivraj as members. The rest of the CMM department helped their colleagues in whichever way it was required to accomplish the task. Also about ten or so dedicated vendors were identified for supplying the required components and sub assemblies. Their timely and dedicated efforts are also much appreciated by the team.

The pump, which is mounted on two wheeler trailer, is completely mobile in operation and can be taken from a site to another. The first pump developed is of capacity 42-45 cubic mts per hour whilst pumps of 80/90 up to 120 cubic mts per hour are under development.

The successful completion of this complex engineering project has benefited the team, in more than one ways. Not only they have developed new engineering capabilities but have also learned how to integrate these components and assemble them successfully to an efficiently working piece of equipment. The team has successfully developed a pump at approximately 50% of the cost of imported pump and that too, which is capable of functioning efficiently and reliably in the harsh, demanding site conditions prevailing in India.

In closing, the team would like to thank Mr. Maneck Engineer, Mr. P.L. Mahajan and all others who have helped and encouraged them to achieve this challenging task.

The CHANGE congratulates the CMM team for their outstanding contribution.
 





APPLIANCE DIVISION
EON - Celebrate ‘Style & Substance’
 
Applauding the new range
Delhi - Press Conference - Showcasing EON
EON range of Frost Free Refrigerators
Godrej - EON
 

The Appliances Division saw a flurry of activities over the last couple of months tireless days and nights, finally culminating in the launch of a brand new range of Frost Free Refrigerators: Godrej EON.

The new range of refrigerators offers the perfect blend of style and substance: with beautiful exteriors, vibrant coloured interiors and a number of unique features — several first time in India and some first time in the world. EON also offers Cool Shower Technology for the first time in the world, a revolutionary technology wherein the shelves act as air ducts and ensure uniform cooling in all parts of the refrigerator.

With three patent applications – Cool Shower Technology, Swivel Shelf (which rotates for easy access of containers at the back!) and Integrated Ice Hangers (ice trays slide below the freezer shelf saving space), and three design registrations (never before Apex and Giga door designs and Poly Bag Suspenders – special hooks in the freezer so you can hang PolyBags); and a host of other features - Largest Vegetable Tray; 2.5 L AquaSpace, Rotary Humidity Jog Dial, Tinted Shelves, Anti – B Technology etc, the EON range is set to rock the market place!

The well kept secret was first unveiled to the entire sales team during the sales conference held in Goa from August 22nd – 25th. The response was ecstatic with the celebration going on till late hours in the night and led by none other than Mr. Navroze Godrej and Mr. P.D. Lam themselves – motivating the team to take the new range into the market with unmatched zeal and gusto.


 

Kolkata - Press Conference Unveiling EON
Mr. Lam demonstrating cool shower technology
Style & Substance
 
EON was unveiled to the trade partners for the first time, in Mumbai, on the 1st of September, amidst great fanfare. Starting with the invites sent across to the theme of the event which included live music and a fashion show, the event was true to the proposition of style with substance.

Mr. George Menezes, COO, Appliance Division took the audience through the broad business plans of the division and emphasised on Godrej’s commitment to innovation across categories. Mr. Jamshyd Godrej assured the audience that this was only the beginning of new things in appliance division while Mr. P.D. Lam, Executive Director and President, Godrej & Boyce enthused the trade partners with the brilliant response of a consumer who was gifted the model recently. Mr. Kamal Nandi – VP, Sales & Marketing showed an audio visual to explain the evolution of EON, gave a demonstration of the features and took the trade partners through the planned media campaign. He expressed the desire of creating a win-win situation for all stake holders — consumers, trade partners and the company through this new range.

The launch was taken forward to Delhi, Hyderabad and Kolkatta. Along with the dealer launches, the three cities also witnessed press conferences to introduce the new range to the press. The reports are being carried across various publications and channels. Next in line were a series of launches at the local level in each zone – in more than 20 cities, all over India. Overall, we invited more than 5000 trade partners to be part of this celebration.

With the internal sales team and the trade partners enthused, we now aim to excite our customers with the new range, through an extensive media campaign scheduled for the month of October.
 
Swati Rathi
Appliance Division
 




 

PERSONAL & ADMINISTRATION DEPARTMENT
Induction and Rejuvenation
Programme - 2006
 

During the months from March to August, Corporate Induction Programmes were conducted for the Batches of Summer Interns, Executive Trainees & Management Trainees & Graduate Engineer Trainees. Focus & Purpose of these Induction Programmes has been:

To equip the new joinees with the knowledge about the company & its systems & processes, so as to facilitate their assimilation in the organisation & to make their work become easier & smoother.

Other Objectives:
a. Familiarity & Acclimatisation with the function & culture of the company.

b. Align oneself with the company’s vision, mission & values.

Here are the reports on four programmes:

1. One-day Corporate Induction Programme for Summer Interns Batch 2006:
Two batches of Summer Interns joined us in April 2006 & May 2006. Both the batches underwent a one-day Induction Programme with Corporate HR, wherein they were given an overview of the organisation. It was followed by an interaction with Mr. Anil Verma, EVP & Head, Personnel & Administration. He gave them information on the strategic direction of the organisation & what they, as summer interns, could expect here. They also got an opportunity to visit the Corporate Showroom & the mangrove forest. They also visited two plants; viz.: one from Office & Consumer Products Group & one from Industrial Products Group. Moreover they were also given an opportunity to interact with earlier summer trainees of the company, who were also offered pre-placement offers by the company & are currently working here. The entire programme was brought to a fitting end at the company’s Clubhouse in a Get-together with Mr. Anil Verma & other members of Personnel Council.

2. Two-week Corporate Induction Programme for Executive Trainees 2006:
On May 15, 2006 the Godrej Family was joined by 16 Executive Trainees from various Business Schools across the country. A two-week long Induction Programme at the Corporate was planned for them. Beginning with Overview of the Organisation, visit to Corporate Showroom & Mangrove Forest & address by Mr. Anil Verma on the first day, it was followed by a visit to each business & manufacturing unit in the company. There the Executive Trainees got an opportunity to interact with the Division Head & Members of the Division’s Management Council. These interactions were marked by address & interaction with the Senior Members of the Division & intense Questions & Answers round. They also visited the manufacturing facility of all the divisions present in Mumbai. In addition to this, they had sessions on Safety practices, Quality Practices, Organisation Policies. Since all the trainees were joining Sales & Service functions, a Dealer Visit was organised for them, where they visited some major Appliance Dealers in the city. They were also given developmental inputs on Leadership & Management Skills & Selling Skills. Apart from these, the trainees were sent to Lonavala for the Leading Change Workshop & a one-day workshop on Performance Management System (PMS-PAT).

In the meanwhile, a new initiative was launched by Corporate HR called ‘Rejuvenation’. Simultaneously, as the new batch of Executive Trainees were being inducted in the organisation; those Executive Trainees recruited last year in 2005 were invited by Corporate HR for a 5-day long Rejuvenation Programme. The intention was intended to provide the newly confirmed Senior Executives with developmental inputs on some of the six Godrej Leadership Competencies, viz.: Assertiveness, Team-Orientation & Process Orientation. They were addressed by Mr. Anil Verma on the purpose behind the new initiative. The programme was brought to a close with a feedback session with Mr. Anil Verma on the experiences of the Executive Trainees in the past one year in the organisation & their suggestions for improvements of Organisation processes & systems.

As a grand finale to the Induction Programme of the Executive Trainees 2006 & the Rejuvenation Programme for Executive Trainees 2005, both the batches were brought together for an interaction on sharing of experiences. As a souvenir, they were gifted ‘Godrej’ branded Red T-shirts that symbolise the spirit of being a Godrejite!!

It was concluded with a Get-together at the Club-house with Music, Dinner & participation full of energy & enthusiasm from the Executive Trainees, Personnel Council Members & all those Godrejites from across the organisation, who helped us, make this Induction Programme a successful one.


 


The senior Executive Trainees sharing their experiences with their juniors, i.e. Executive Trainees Batch 2006. Also present for this interaction were Mr. Anil Verma (EVP - Personnel & Administration) & Ms. Harpreet Kaur (GM - Human Resources).
Ms. Kanchan Kathuria (Head - Training & Competency Development, Corporate HR) interacting with the Management Graduates' Batch 2006 on their first day in the company.
Mr. I. P. Singh (Former President- Industrial-Products Consortium) conducting a Workshop on Process Orientation as a part of the Rejuvenation 2006 Programme for the Management Graduates' Batch 2005.
 
3. Four-week Corporate Induction Programme for Management Graduates 2006:
On June 01, 2006 the Godrej Family was joined by 36 Management Graduates from various reputed Business Schools across the country. A four-week long Induction Programme at the Corporate was planned for them. Beginning with Overview of the Organisation, Visit to Corporate Showroom & Mangrove Forest & address by Mr. Anil Verma on the first day, it was followed by a visit to each business & manufacturing unit in the company. There the Management Graduates got an opportunity to interact with the Division Head & Members of the Division’s Management Council. These interactions were marked by address & interaction with the Senior Members of the Division & intense Question & Answers round. They also visited the manufacturing facility for all the divisions present in Mumbai. In addition to this, they had sessions on Safety practices, Quality Practices, Organisation Policies. A Dealer Visit was organised for them, where they visited some major Appliance Dealers in the city & also a Furniture Showroom. They were also given development inputs on Selling Skills. The highlight of the programme was an Out-bound Experiential Developmental Workshop held at Garudmachi, a site 75 kms from Pune, by High Places Management Pvt. Ltd. Apart from these, the trainees were sent to Lonavala for the Leading Change Programme & a one-day workshop on Performance Management System (PMS-PAT).

Simultaneously, as the new batch of Management Graduates were being inducted in the organisation, those Management Graduates recruited last year in 2005 were invited by Corporate HR for a 5-day long Rejuvenation 2006 Programme. The intention was to provide the newly confirmed Deputy Managers with developmental inputs on some of the six Godrej Leadership Competencies, viz.: Problem Solving & Decision Making, Creativity & Innovation & Process Orientation. They were addressed by Mr. Anil Verma on the purpose behind the new initiative. The programme was concluded with a feedback session with Mr. Anil Verma on the experiences of the Management Graduates in the past one year in the organisation & their suggestions for improvements.

As a grand finale to the Induction Programme of the Management Graduates Batch 2006 & the Rejuvenation Programme for Management Graduates Batch 2005, both the batches had a joint interactive session on sharing of experiences. As a souvenir, they were gifted ‘Godrej’ branded Red T-shirts that symbolise the spirit of being a Godrejite!!

It was concluded with a Get-together at the Club-house with Music, Dinner & enthusiastic participation from the Management Trainees, Personnel Council Members & all those Godrejites from across the organisation, who helped us, make this Induction Programme a meaningful one.
 
Mr. Vivek Kulakarni (Head - Garden Department) addressing the Summer Interns on the significance of Mangroves Ecosystem & the Company's contribution thereto.
 
4. Two-week Corporate Induction Programme for Graduate Engineer Trainees (GETs), 2006:
Like every year, this year too, we added Graduate Engineer Trainees to our Family. Totaling 104, they joined us in three batches in the months of July & August. These batches comprised of GETs to be absorbed in Operations as well as Sales/Service Profiles. A two-week long Induction Programme at the Corporate was planned for each of the batches. Beginning with Overview of the Organisation, Visit to Corporate Showroom & Mangrove Forest & address by Mr. Anil Verma on the first day, it was followed by a visit to each business & manufacturing unit in the company. There the GETs got an opportunity to interact with the Division Head & Members of the Division’s Management Council. These interactions were marked by address & interaction with the Senior Members of the Division & intense Question & Answers round. They also visited the manufacturing facility for all the divisions present in Mumbai. In addition to this, they had sessions on Safety practices, Quality Practices, Organisation Policies. They were also given development inputs on Planning & Organising Skills & Personality Development Skills. For the GETs in Operations profile, a day-long workshop on Process Orientation was also organised, wherein apart from class-room inputs, they also had to spend time on the shop-floor collecting data & interacting with workmen & supervisors.

Simultaneously, as the new batches of GETs were being inducted in the organisation, those GETs recruited last year in 2005 were also invited by Corporate HR. The intention was to provide the newly confirmed Trainees with developmental inputs by exposing them to a programme like Leading Change. This was followed by a one-day workshop on PMS Training. They were also addressed by Mr. Anil Verma on the purpose behind the effort & feedback was sought from them on their experiences in the organisation, during the one year traineeship programme.

Towards the end, both the batches had a joint interactive session on sharing of experiences. As a souvenir, they were gifted ‘Godrej’ branded Red T-shirts that symbolise the spirit of being a Godrejite!!

Programmes such as these go a long way towards building capabilities and furthering teamwork.
 
Team Training and Development
Corporate HR
 




 
SECURITY EQUIPMENT DIVISION
Zak Doors & Windows Expo at New Delhi
 
Photograph showing display of scap range of products at “ZAK Doors & Windows Expo 2006”
 
Godrej – Security Equipment Division,Delhi Branch participated in the Zak Doors & Windows Expo 2006 from 8th to 10th September 2006 at Pragati Maidan, New Delhi. This was a B2B and B2C Exhibition, where the concept was totally focused on single market segment and including Doors, Windows, Hardware & Accessories. We had displayed our Godrej Entranza range of Doors and our retail safes i.e. Both Physical & Electronic.

The Expo provided an excellent platform to all the people related to Doors business and Construction Industry to display their range of products and was a mix of Aesthetics, Design, quality, durability, variety and brand image. The Exhibition attracted footfalls from major Architects, Builders, Interior Designers, Construction Houses, people from Real Estate, Developers and even the end consumers. This as a result had not only given maximum exposure to all the products displayed there from Godrej but also helped in generating good project and retail enquiries in Godrej Entranza and Fire Doors.

The Exhibition ended on 10th September 2006 and had served its purpose of relationship building, networking and getting leads from retail & project segment.


 

Ajay Mathur
 





 
‘Meeting Security Challenges of Tomorrow’
 


Mr. D.E. Byramjee, Vice President & Business Head, Godrej - Security Equipment Division (GSED) presenting the latest generation of vault safe to Mr. K.L. Gopalakrishna, Executive Director, Corporation Bank.
(From left to right) Mr. D.E. Byramjee, Vice President & Business Head, Godrej - Security Equipment Division (GSED), Mr. Ananthakrishna Chairman Karnataka bank in the centre and Mr. K.L. Gopalakrishna, Executive Director, Corporation Bank.
 
Security Equipment Division, Bangalore branch, organised an interactive session to discuss the various security threats and its preventive measures. The meet was held at the Taj Manjarun Hotel in Mangalore, on 2nd September 2006. Mr. S.P. Sarma, Regional Manager (S) welcomed the audience.

The event was held to felicitate ‘Corporation Bank’ which celebrated its centenary year.
Mr. Ananthakrishna, Chairman, Karnataka Bank, who was the Chief Guest for the evening, shared his thoughts on how to increase safety & security for the banking community. “GODREJ is synonymous with Security & Innovation” – he mentioned in his opening speech.

Mr. K. L. Gopalakrishna, Executive Director, Corporation Bank, was the guest speaker on this occasion. He spoke at length on the various innovative measures and solutions offered by Godrej in meeting various security challenges.

Making a brief presentation on the current capabilities of Godrej Security Equipment Division (GSED) in successfully meeting security challenges, Mr. D.E. Byramjee, Vice President & Business Head, GSED said, “For over 100 years, the Group has been providing security solutions that reach Homes, Offices and Industries. Security has been a growing concern in today’s day & age. The recent security threats and terrorist attacks have prompted the Group to now venture into the premises security space. We look forward to partnering with the leading banks and corporate houses in combating the security threats.” He presented a vault safe to Mr. K. L. Gopalakrishna, Executive Director, Corporation Bank.

A few personal security items like home safes, alarm systems, and metal detectors were displayed, which attracted the interest of the audience. The event was well covered in the media.
 
N.S.N. Moorthy
Bangalore Branch
 




 
Godrej Security’s Australian Alliance
 


SED 3 View of the Stall
Mr. Zubin Nariman along with his wife Meher
 
Godrej SED and Frontline Security Equipment jointly took part in the Security 2006 Exhibition in Sydney, Australia. The exhibition was spread over two days 29th and 30th August 2006.

It was the first time that Godrej SED extended its forays to the extreme Far East, and made an impact with its range of Physical Security products. Australia will now be the 33rd Mkt. on the SED’s constantly growing Canvas.

The Australian distributorship- Frontline Security Equipment belongs to Mr. Zubin Nariman. Who is none other than the younger son of Mr. Phiroze Nariman of Nariman Sales Aurangabad, distributor of G&B products for several decades.

The Exhibition was attended from India by our Mr. Neville Bachana, Sr. General Manager - Sales and Marketing. The exhibition being B2B was attended by a number of Locksmiths (Who retail Safes) and many Corporates and officials from the Govt. Sector.
Many expressed interest in our Matrix and Data Safes. There were parties who were interested in setting up Private Safe Deposit vaults who liked our Safe Deposit Locker small representative sample that was on display.

We are sure that with this initial exposure, and thorough coverage by Zubin, we will soon have a thriving business from Australia.
 
Mehernosh Pithawalla
Sr. Manager Marketing
 




 
Training for a Difference
 


 
A training programme was held on September 5, 2006, for the sales team of our new
dealer M/S. Bell Atlantic Communications Ltd. Those present were the Marketing Manager - James Mbele and the Sales People - Charles Kuria and Susan Horo.

The training was held at the Godrej branch office. It began with the explanation of various types of safes manufactured across the world and in Godrej. The participants were explained the importance of listing Godrej products at the Underwriters’ Laboratory. Godrej Safe Deposit lockers were also explained in detail.

The programme concluded with a brief question and answer session, where the participants mentioned that they were looking forward to the next session, to learn more about Godrej security products.
 
Fredrick Correa
Godrej, East Africa Region
 




 
PRECISION ENGINEERING SYSTEMS DIVISION


 


 
Congratulations to
PES Division!

Godrej, PES Division has been selected for the prestigious INS Industrial Excellence Award for 2005 from Indian Nuclear Society for the outstanding achievement and excellence in the Nuclear Equipment Manufacturing.

The award carrying engraved plaque and a citation will be conferred at a function at Homi Bhabha Auditorium, TIFR in November 06

Godrej PES is the fifth organisation in the industry to win this prestigious award. Now it joins the league of companies of which BHEL and L&T are members, recognised for their contributions to the nuclear field in India.

 

 



 
PRIMA DIVISION
PRIMA Division Receives CE Certification of Mini Café 4000
 




 
This certificate is awarded to PRIMA Division for 4 Canister Hot Beverage Vending Machine, under the brand name of MiniCafé 4000, being manufactured under technical collaboration with Veromatic International, Netherlands.

PRIMA Div. received the Certificate of Verification from the certifying body International Certification Services after an elaborate process of design documentation & verification, risk analysis, product testing at Electronic Regional Test Laboratory (West) – ERTL and audit of manufacturing facility at Bhosari, Pune for total compliance.

The certificate was conferred on 20th September 2006.

The letters “CE” are the abbreviation of French phrase “Conformité Européene” which literally means “European Conformity”. The term initially used was “EC Mark” and it was officially replaced by “CE Marking” in the COUNCIL OF THE EUROPEAN COMMUNITIES Directive 93/68/EEC in 1993. “CE Marking” is now used in all European Union (EU) official documents.

1. CE Marking on a product is a manufacturer’s declaration that the product complies with the essential requirements of the relevant European health, safety and environmental protection legislation, in practice by many of the so-called Product Directives.

2. CE Marking on a product indicates to government officials that the product may be legally placed on the market in their country.

3. CE Marking on a product ensures the free movement of the product within the European Free Trade Association (EFTA) & European Union (EU) single market (total 28 countries).

4. CE Marking on a product permits the withdrawal of the non-conforming products by customs and enforcement/vigilance authorities.

5. CE marking is mandatory for all imported goods in Europe.

CE mark confirms the health, safety and environmental protection measures are taken care in the engineering design of product. This calls for the engineering design confirmation to various International Standards of the institutions like International Electrotechnical Committee (IEC), British Standard Institute (BSI), US Food and Drug Administration (FDA) and EN etc.

The design is required to be compliant with the standards in the following areas.

1. Electromagnetic Compatibility

2. User safety due to electronic or electrical malunction of equipment.

3. User safety due to plastic components.

Prima is the first among all Godrej business to attain CE Certification for their products.
Now the doors of difficult to enter European market are open to Prima Division for exploitation.

CHANGE wishes Prima Good Luck! And Congratulations to team Prima!
 
Pranav Kumar
Design Head
 





Deployment of Brahmos for Indian Army
 


 
Surely in the CHANGE of September-October ’06 you must have read the scintillating report of Gajendra Gawand who participated in the BrahMos launch exercise carried out at a site near Pokhran where prevailing temprature exceeded 52 degree C.

Further to this successful launch and all the pioneering successful developmental work jointly done by R&D Engineers Pune and us earlier, we are glad to report that the army decided to deploy batteries of BrahMos missiles in active service.

This decision meant that the army was looking for a large number of MALS for deployment.
For this large order of MALS, there was severe competition from well entrenched players. It took us sometime to overcome this competition and make a case for the placement of entire order in our favour.

We are glad to report that we have received an order worth more than Rs 50 crores recently from the concerned authorities.

This indeed is the successful culmination of the efforts undertaken, beginning execution of the first order for vertical tower launchers worth Rs. 12 lakhs approximately in early 2000.

Persistent efforts and willingness to learn and improve has yielded this large order. We have to execute the entire order in a timeframe of 18 months. It is likely that successful completion of this major, breakthrough order may yield similar orders both from the Indian Army and countries abroad. Hope all support departments work with special alacrity in undertaking their assigned work for before time execution of the order.

Our Mr. G R Kulkarni & team deserve hearty congratulations! Good Luck & Good Speed!
 
Team PES & Team PED
 




 
LOCKS DIVISION
Sangam 2006



 
Mr. Navroze Godrej congratulating the Award winners at the Sangam-2006 Locks Annual Distributor Awards function on 16 Sept. 2006
Mr. P.D. Lam (President & Executive Director) introducing the ‘Godrej Evva’ Lock at Sangam 2006 Annual Distributor Award Function

Mr. Navroze Godrej being given a standing ovation a warm welcome for his presence at Sangam-2006, Locks Annual Distributor Award Function.

Seen in the centre Mr. Navroze Godrej with locks top award winners. Seen on the left of Mr. Navroze is Mr. Kartik modi (GM Sales & Marketing), Extreme Mr. P.D. Lam (2nd from extreme left), Mr. B.K. Rajkumar (extreme right) Mr. Mayank Gupta (extreme left)
Seen in the centre Mr. Navroze Godrej with locks top award winners. Seen on the left of Mr. Navroze is Mr. Kartik modi (GM Sales & Marketing), Extreme Mr. P.D. Lam (2nd from extreme left), Mr. B.K. Rajkumar (extreme right) Mr. Mayank Gupta (extreme left)
 

Sangam 2006, the Annual Distributor Award Function was organised with full enthusiasm at Hotel Renaissance, Mumbai on 16th September 2006. The highlight of the event was the presence of Mr. Navroze Godrej and Mr. P.D. Lam and wherein around 40 Top Distributors had gathered from across the country along with their partners & spouses.

The programme began with a welcome address by Mr. Mayank Gupta which was followed by the much awaited address of Mr. P.D. Lam. In his address, Mr. Lam emphasised the need to focus on Hi-End locks, which could be the future of the division. He assured the Channel Partners that in spite of the volatility in the prices of raw material, there would be no further price increase in the current financial year. He created confidence amongst Channel Partners that the Locks Division team is with them under all circumstances.

Mr. B K Rajkumar, Vice President & Business Head, gave an over view of the Locks Division and inspired the Channel Partners with his speech. Thereafter, Mr Kartik Modi, General Manager (Sales & Marketing), presented the highlights of Locks Division activities and plans for future. All the good work done by the Distributors at the grassroot level was shared with the audience. Mr. Modi focused on the importance of Secondary Sales. He also talked about the New Age Products, New Age Selling concepts, integrated supply chain management and the activities being carried out on Brand building.

All the Award Winners were presented with Trophies/Certificates and Cash Awards by Mr. Navroze Godrej. He congratulated the Award Winners for their performance and wished them good luck for the future.

There was a visit to the Locks factory organised for all distributors prior to the Award function on the same day. The selected channel partners were taken on a tour on the amazing cities of Bangkok and Pattaya in Thailand. All participants enjoyed this tour with a visit to Safari World being the most memorable one. Personalized care throughout the tour added much to the pleasure of the channel partners.

The event was an absolute moral booster for the Channel Partners. Given below is feedback received from some of the participating distributors –

1. Nathan Enterprises,TVM –

The trip to Thailand was really enjoyable, which otherwise can be only dreamt by us in our daily routine business schedule…

Thanks to Godrej team for arranging such a memorable trip. It is also notable that each and every event/visit was organised with great care…

Thanking you once again,

With Regards
 
R.S. Nathan & Meera Nathan
 

Glimpes of Sangam - 2006
Glimpes of Sangam - 2006
 

2. Prima Distributors, Mumbai –

I would like to convey sincere thanks to all the company personnel for giving such a wonderful support, which has helped us to achieve the first prize in the West zone for ’05-’06…

We would also thank the company for taking us to the amazing cities of Thailand, Bangkok where we could enjoy the best places, the amazing paragliding, underwatrer sports, the coral islands…

This has been the biggest motivation factor for us and we realise the fact that there are very few companies that think about their dealers and give them so much importance.

The tour of Bangkok was a memorable experience and we thank the company for the same….

Regards
 
Manubhai & Raj & Jignasha
 

3. Nirmal Enterprises, Hyderabad –

Thank you for organising a wonderful model distributor’s meet. Right from the time we stepped into Mumbai till the personalised head rest on the return flight, everything was well taken care of. It speaks volumes for the time and effort spent in meticulous planning… 

Thanks to the team once again for the good times we had.

Regards,
 
Pankaj Gupta
Indeed a memorable SANGAM 2006!
Contributed by- Mayank Gupta
 




 
Keymaker’s Training Programme in Pune
 
  Keymakers seen listening attentively to presentation at the first keymakers training programme held in pune on 20 sept 06.
 
(L-R) Mr. R.H. Ansari (Associate Manger of Service) detailing about locks installation at the first keymakers training programme on 20 sept 06 at Pune. Also seen Mr. Sharad Nikan (ASM-Pune)
 
A first of its kind, Locks Pune Branch organised a 'Keymaker's Training Progamme' on 20th September 2006 which was attended by 12 keymakers from Pune.

The objective for this programme was to strengthen our service. About 20 keymakers were identified to be trained for improving our service in Pune.

The programme helped the keymakers to understand the tools used for flawless installation of locks. Nai Udaan CD, and films were shown to them. This was followed by a Q&A session and from the feedback it was clear that the keymakers were indeed delighted with this programme. The programme was conducted by R.H. Ansari-HO Service and members of Pune Locks Team.

 
Sharad Nikam
Pune Branch
 




  Caring for Customers
Free Service-cum-Security Upgradation Camp
 



 


 
On 26th and 27th of August 2006, Delhi branch organised a Free Service Cum Security Upgardation Camp at Gurgaon. The society comprised of 300 flats with almost all having 7 Lever Night Latch on main doors.

Our objective for this camp was to interact with these potential customers and educate them about our new products, create awareness about our new range of locking solutions and support our distributors. Obviously such activities enhance Godrej image.

A week prior to the camp leaflets were distributed to all the 300 residents. We had put up the Instabooth within the premises with all Ultra Locks, I – Button locks and accessories displayed along with Key Duplicating machine for instant key duplication facility. The stall was manned by two technicians for quick service.

On Saturday, 26th August 2006, we attended to 95 flats for free Lubrication of Night latches and free minor adjustments. Upgradation advice was given to the customer simultaneously. 11 locks got sold on day one including one I – button.

On Sunday, 27th August 2006, we attended to 70 flats and booked order for 8 Ultra locks and one Godrej safe (transferred to security division). We also attended to one resident who is project consultant and gave him a presentation about our entire range including Glass hardware.

The residents of the society were delighted with our show and appreciated our Customer Care.

More distributors in the region have approached us for similar camps.

The camp was organised by a team comprising of our distributor M/s Jain Hardware ably supported by Mr. A.S. Akbar.
 
Radhikesh Sinha
Delhi Branch
 




 
"CONSUMEX 2006”
 
  Godrej Locks Chennai branch in association with M/s Venus Agencies, local Locks Distributor participated in the ‘Consumex 2006’ exhibition of consumer products from 11th to 15th of August 2006.
 

 

Chennai Locks branch participated in an EXHIBITION at Coimbatore called "CONSUMEX 2006", an exhibition of consumer products from 11th to 15th of August 2006. Our range of Godrej, Shakti and Cartini products were displayed during the exhibition. Large number of visitors made the participation worthwhile.
 
A. Ajay, (Chennai Branch)
 




 
Channel Activities
  Ahmedabad Branch was awarded the 'Best Branch in India' for overall excellent sales performance-2005-06 in the function held on 2nd May 2006 in Mumbai. Seen from L to R in the Top Row : Neville, Kartik , Yogesh , Rajkumar , Mayank and Sashi Seen from L to R in the front row : Ashish , Kedar, Nilesh, Mayank and Vardhaman
 




 
RETAILING DIVISION
Come Home to 100
 


Lucknow Lifespace store
Press reviews

Kersi Dordi, Atul Natu & Shyam Motwani
 
Today the theme at the tip of the tongue of all our Lifespace Store personnel is “Come Home to 100”. Its infectious intonation is catching on so fast and so strong that everyone seems to be living, breathing and thinking only one thing …. We MUST COME HOME TO 100.
In our wholehearted effort to make this coveted figure of 100 crores a reality, Godrej Lifespace team has taken a number of innovative initiatives for growth. Some of these are as under-

1. Inauguration of Godrej Lifespace store at Lucknow

Our 300 sq.mtr Lifespace store was inaugurated at Lucknow by Mr. Shyam Motwani on 19th July 2006.

In his address to the team, Mr. Motwani expressed his determination to reach the coveted 100 crore mark this year. He appreciated the teamwork and the support of the branch to Lifespace stores. In the evening a press conference was held where the members of the press were taken through the presentation on Godrej Lifespace stores and the future plans of the Lifespace brands. This event was very effective in creating awareness of the Godrej range of products and the lifespace brand of company owned stores. Extensive coverage in the print and electronic media contributed substantially to the above.
 
Contributed by K.R Dordi


 
2. Training with a difference at Lifespace stores

Godrej Lifespace stores have undergone a sea change not only in terms of new look, new branding but also a new way of doing business. Visual merchandising, product training and selling skills are the foundation of new ways of doing business.

To compete effectively in the new retailing environment, it is essential that we have a highly competent sales force knowing a great deal about the products and has great aptitude for selling effectively. On their products knowledge front we have instituted a grading system based on black, brown, green and yellow belt. Product training is given by the internal faculty and tests and quizzes are administered to check on the learning. Sales training is given in a novel way. The team members are given a shopping experience and their role plays are shot on video. At the end of the training, prizes are given to top 3 performers.

All these trainees, beside being closely monitored by the trainer, are placed under the scan of mystery customer survey reports (MCAR). A remarkable increase in performance is shown under the MCAR. Star performers under the MCAR scheme are acknowledged and rewarded to create a spirit of healthy competition. Besides the training, a routine of daily huddle is instituted to take stock of what went right and wrong besides strategising on the day’s activities and acknowledging achievements. To institute fresh welcoming posture and feel, besides grooming, appropriate sales techniques are imparted. In fact there is a plan to engage, renowned sales training consultants to enhance professionalism in store management.

Both product and sales training are administered rigorously. Those who pass are given cash prizes. And a certificate of excellence is given to the trainer. Those who do not required to undergo further coaching and reappear for the written test.

Training and retraining do matter a great deal.
 
Ken D’cruz
 
3. Direct Marketing Initiative

To increase awareness about the Godrej Lifespace stores and their portfolio of offerings, the division has experimented with catchment area based stalls in the neighbouring housing colonies.

Depending on the size of the stalls, a mix of products are displayed. Customers are educated about the offerings and urged to visit the Lifespace stores and undergo a unique shopping experience at the store.

Consumers have shown great interest in this initiative and it has helped increase awareness. This has also translated into grater footfalls for the store.

During the recent festive season, this initiative was piloted at Mumbai in the suburbs like Powai, Kandivili, Borivili… The plans are to extend this idea to other segments and to other locales in the country.
 
Darshan Lodaya
 
4. Colony Contact Programme

On 9th and 10th September ’06 a colony contact programme spanning over a Saturday and Sunday was held at Godrej Life Space store, Pirojshanagar-Vikhroli. The residents of large residential complex were invited to participate in the programme. The participants were given product demonstration and presentation on a range of products. This was followed by a quiz and distribution of gifts. Also excitement-generating games were played, which not only generated purposeful activity but also entertained the young and the elderly alike.

Feedback was obtained from each of the potential customers at the end of the programme. The programme was concluded with serving of refreshments.

A quick read of the feedback indicated, that Lifespace stores have a great range of products and they liked our way of handling and selling things to customers.

This maybe a small beginning, but as it is stepped up, it maybe a great leap for team retailing for its pursuit of ‘Come Home to 100’…

The team is thankful to Deepak Goswami-RM, West for his support and encouragement.
 

Bhakti, Rajeshwari, Anju,Tejas, Shailesh, Sofia
and last but not the le ast Neville
 

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