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Godrej Refrigerator Crowned King
The Godrej Refrigerator, the “most preferred
refrigerator
brand”.
waaz, India’s Hindi consumer channel, in
association with AC Nielsen, ORG-MARG and ICICI Bank, awarded brand leaders
across 21 products. The Awaaz Consumer Awards saw Godrej being voted the
“most preferred refrigerator brand” by none others than the consumers themselves. Despite the
onslaught of competition, Godrej refrigerators have time and again proved
their stature in the market.
First it was the “Superbrand” status, then the “No. 1 in Customer Satisfaction” and the latest being this recognition from CNBC Awaaz. We are very proud to say that Godrej refrigerators continue to dominate the minds of consumers.
The survey was conducted with the aim to
inform consumers about the most preferred brand; the attributes that they
preferred in various categories. This was mainly undertaken to create
awareness among advertisers and manufacturers, about the parameters on which
consumers prefer a particular brand to other brands. “Preferred” brand rather than “favourite” brand was the parameter captured
in this study, as preference was deemed to reflect experiential and thereby
more realistic responses. Preference also indicated future intentions of
repeat purchases.
A nationwide research with about 7,000 consumers spanning 21 cities and 21
product and service categories was collated to arrive at the most preferred
brands in the country for the year 2004-05. This just goes to show that
Godrej has incorporated trust in people all over India.
Anisha Kumar News Sales and Cricket — A Winning Combination
L-R: Diptendu Bhattacharya, Regional Manager
(North),
accepts the Awaaz Consumer Award on behalf of the Godrej
Appliance
Division from the Country Head of AC Nielson.
Seen in the background is the
famous anchor Javed Jaffrey.
Marketing
The day was hot, the mood was high; the tension to win the match by either
side was seen on everybody’s faces. Since there were five teams, the match
was given the league format with the finals to be held in the evening. The
day went on to see some good batting, bowling and fielding talents with each
Franchisee/Canvasser Team trying to outdo the other and fighting it till the
finish.
In the evening, it was decided that the league winner team would have the
privilege to play with the Godrej Management Staff. Ashwini Keswani tossed
the coin and declared the grand finale match open. The Management Team won
the toss and chose to bat. The Technician Team was led by Wasim and the
Management Staff by Shelke. Sangeeta Mishra
004-05
was a great year for the Appli-ance Division as they met their Annual
Business Plan targets. The morale of the team was upbeat and the spirits
high for not only the employees on the Godrej payroll, but also for
canvassers/franchisees alike.
In order to celebrate the event as also to set the tone for the coming year,
it was initiated by the Mumbai Branch News Sales team that a cricket match
be organised between the Staff and the Franchisee/Canvassers Teams. The
match was organised by Sangeeta Mishra (Project News) at the Godrej Colony
Ground on 4 April, 2005. A total of 60 members split into five teams were
invited for the match.
L-R: Uruj Abbassi, Appliance Service, presents the Man of the
Match and
the
Best Bowler trophy to Wasim of the Franchisee Team.
Vikram opened the innings with Milon Chatterji. The Staff scored a total of
67 runs in 10 overs, setting a target of 68 runs for the opponents. The
beginning of the Franchisee Team was not encouraging with 16 runs at a loss
of five wickets in just three overs. Seeing the initial success, the
Management Team was all set to win the match. However, the last three overs
turned the match in the Technicians’ favour.
The bowling by Anupam of the Appliance Sales Team — the first over from him
took successful wickets of two and gave away two runs. The second over from
him cost 14 runs tilting the match in favour of the Franchisee Team.
In the end, with just two balls remaining to catch a score of four runs to
win, the match was tight and the crowd became interested. Hitting a four on
the second-last ball off to long on, the crowd went into frenzy and the
Franchisee Team won the match in a tight finish contest by three wickets.
The game was well played by both the teams.
The awards were given away by Uruj Abbassi of the Service Department. Wasim
was declared Man of the Match as also the Best Bowler. Pushpakant Singh was
declared Best Batsman.
Project News — Sales
INDIA INTERNATIONAL JEWELLERY SHOW
Secure In Our Hands
he
India International Jewellery exhibition is one of the largest events in the
world. The Security Equipment Division is associated with this grand event
since last year. We have agreed to be the official safe provider for this
event.
Last year the event was held at Pirojshanagar and was a great success. This
year it was organised at the NSE (National Standard Engineering) complex,
Goregaon, from 14th to 18th July, 2005. Last year, approximately 420 safes
were rented to the exhibitors. This year the number has increased to 495.
This has resulted in an admirable increase of 20 per cent in revenue through
safes. Most of the exhibitors were so satisfied with the "secure" safes
provided by Godrej that they wanted to be proud owners of the same!
Mukul D. Mistry
Special Projects &
Customer Service
FURNITURE AND INTERIOR GROUP
"Building Global Competencies"
Godrej’s All-India Top 50 Wholesale
Dealers along with some Godrej members at a Meet organised
by the OCP
(Office and Consumer Products) Group at Hotel Crowne Plaza, Kuala Lumpur,
Malaysia,
from 11th to 14th June, 2005. The Plaza is one of the best hotels
in Kuala Lumpur, situated close
to the Petrona Towers. “Building Global
Competencies” was the theme of the Meet. The different
Divisions of OCP made
presentations to the select invited dealers who have shown determination
and
innovation to succeed in a globally competitive market.
For INS Batti Malv
ndia’s third fast-attack
craft, INS Batti Malv, was launched at Garden Reach Shipbuilders & Engineers
Ltd., Kolkata, in June 2005.
The special features of this ship are modern communication and navigation
equipment and, above all, the Modular Accommodation from the Godrej
Furniture and Interior Group. Modular Accommodation for naval ships provided
by Godrej consists of pre-insulated wall panels, ceiling panels, cabin doors
fitted with all the required electrical accessories such as light fittings,
communication requirements and air-conditioning. They are fitted with total
cabin marine grade furniture for accommodation such as bunks, personal
lockers, desking, seating, workstations, dining room furniture, wardrobe
furniture, recreation room furniture, modular bath and water closet, etc.
The special feature of this furniture is that it is made of 100 per cent
aluminum to make it light weight. It is also fire retardant and modular,
which are the prime requirements of the ship. Being a turnkey project, our
invol-vement was right from concept validation, product design and layouting
to manufacturing, supply, installation and commissioning.
Inputs: Bharat K. Mistry, Assitant General Manager
(Navy Cell) and Sakti
Singh Das, Technical Advisor
(Naval Projects), Furniture and Interior Group.
Roadshow At Aliganj
apoorthala (Aliganj), one of
the plush
localities in Lucknow, woke up to Godrej
Perfect Home on 18 June, 2005 even as a Roadshow was organised there along
with our mega showroom, Raj Vilas. Two hundred footfalls and lots of
enquiries were generated with good leads for Modular Kitchen, as a lot of
families visit that area for shopping. Our canvassers Rajnish Mishra and
Sugandh Saxena were manning the stall. Lucknow Branch has made some canopies
for Roadshows, which would be provided to our mega showrooms and Perfect
Home showrooms. Their sales teams, in turn, would be conducting Roadshows in
other housing societies and residential areas.
Visitors seek details of Godrej Home at a Roadshow in Kapoorthala.
Inputs:
Vipin Tyagi, Deputy Manager —
Sales, Lucknow Branch.
FIG Launches Mattresses
These Mattresses, over the course of the year, will be promoted through our
Perfect Home showrooms as well as other channels across the country.
Inputs: Vinay Salastekar, Senior Manager, FIG, and
n order to complement the existing
Home furniture range, the FIG (Home)team has come out with yet another addition — that of Mattresses. There are
plans to establish this new addition in the retail segment, with models like
Venus and Pluto (standard range), Neptune and Jupiter (premium). These
Mattresses come with “hessian walling” on all four sides of the coir blocks
to ensure that the internal construction remains intact over a period of
time.
These Mattresses are being launched in a phased manner. The first soft
launch was in Lucknow Branch at Hotel La Place Park Inn on 20 July, 2005.
Some big retail outlets, which are already selling mattresses, were invited
and vital information captured during an open-house session. A press
conference, too, was organised.
Launch of Godrej Mattresses in Lucknow.
From left: Vipin Tyagi,
Deputy Manager,
FIG (Home), Manoj K. Sadavarte, Senior Sales Manager,
Lucknow Branch and
Raja,
Sagar Enterprises, Distributor for Godrej Mattresses.
Vipin Tyagi.
Tribute
eep S. Bhattacharjee, son of Samar K. Bhattacharjee of our Maintenance
Department, Plant - 13, lost his life in the recent deluge in Mumbai.
Deep (21) was pursuing his third year Engineering at Swami Vivekananda
College of Engineering. A 12th Standard Board Merit List Rank Holder, Deep
was also selected by Tata Consultancy Services for in-plant training.
Whilst paying tribute to Deep, the FIG parivar also joins in prayer to God
to give the Bhattacharjee family fortitude to bear this irreparable loss.
Doreen Rosario
LOCKS DIVISION
New Key in Godrej Locks
n
the Lock industry, the "Key" is the key element which opens the heart of
every lock. Godrej Locks Division churns out thousands of keys everyday to
meet the widespread needs of various customers in India and abroad.
Recently, we have invested in a battery of new special purpose machines from M/s. Giuliani (Italy) for the manufacture of different types of keys to cater to different product technologies. These machines are state-of-the-art equipment, which have been imported from world class leaders in the manufacture of lock-making machines. These machines were inaugurated by Chairman and Managing Director, Godrej & Boyce Mfg. Co. Ltd., Jamshyd N. Godrej, and Executive Director and President, P.D. Lam. They visited the Plant in June 2005 and witnessed the operations of these machines.
These new equipments will take Locks Division to greater heights of productivity, capacity and capability for upgradations to new technologies. These machines will accelerate our ability to capture greater share in the existing markets and make forays into new markets and new technologies.
T.S. Murali
Design Department
Cartini All-India Distributors Meet in Pune
irst
of its kind event was organised, wherein exclusive Cartini Top Distributors
were invited for a 2-day function held at Pune on 2nd and 3rd of June, 2005.
The programme began with a welcome address by Mayank Gupta (Senior Manager),
followed by addresses by B.K. Rajkumar (Vice President and Business Head)
and Kartik Modi (General Manager — Sales and Marketing). The presentation
covered the Annual Business Plan, new products and various initiatives
planned for 2005-06 such as change in business definition, new margin
structure, expansion of product portfolio and higher volumes. A growth of 39
per cent achieved over the previous year was applauded by all. The new
business definition of Cartini, Household Cutting Tools and Kitchen
Accessories, was launched in front of the distributors. The entire set of
new product samples was displayed and the distributors gave their valuable
feedback on the same. The top performers were awarded merit certificates for
the good work done in the last year.
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Ravi Ladha (second from right) of M/s. Marktech 
A visit to the factory at Pirangut was organised on day two, wherein presentations were made on the various processes carried out. Some of the distributors who visited the factory for the first time were surprised to see so many processes that went into the making of scissors and knives.
Mayank Gupta
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Birthday Boy Caught Unaware!
n an unprecedented and spontaneous expression of love and affection,
employees of Locks Division felicitated their Division Head B.K. Rajkumar on
his birthday on 19 July, 2005. Rajkumar was deeply touched by the warmth
shown by his team. This show of affection, according to him, has reinforced
his determination to take the Locks Division to greater heights in his
endeavour towards excellence and sustained profitable growth.
the traditional way.
The occasion was also marked by a traditional inauguration by Rajkumar and some of the shop-floor supervisors and operators, of the recently acquired Giuliani machines.
Locks Division Team
TOOLING DIVISION
Sankalp
2005
ooling
Division organised its Annual Day, Sankalp 2005, on the Pragati Kendra
ground at Pirojshanagar, Mumbai, on 23 April, 2005. Nearly 600 members of
the Tooling parivar gathered to celebrate the Division’s success, with the
sankalp to repeat the good performance for many years to come. The
entertainment programme was conceived, designed and performed by the Tooling
Division employees themselves. ROHINTON K. PATEL, Head of Personnel, Tooling
Division, brings a pictorial view.
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