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African Safari | |||||
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Nigeria, which is Africa’s most populous country (with a population estimated at 137,253,133 in July 2004), is composed of more than 250 ethnic groups of which the Hausa, the Fulani, the Yoruba, the Igbo (Ibo), the Ijaw, the Kanuri, the Ibibio and the Tiv are the most populous and politically influential. Religions here include Islam, Christianity and other indigenous beliefs. The languages spoken here are English (official), Hausa, Yoruba, Igbo (Ibo) and Fulani. The legal system is based on English common law, Islamic Shariat law (in some northern states) and traditional law. On 16 March, 2005, Minoo Panthaki accompanied me to Lagos to promote Godrej locks. M/s. Nagode International Products Limited, Lagos, had expressed an interest in promoting Godrej products. Along with their representatives, we went to scout for retailers to promote Godrej locks and also took the opportunity to study our competitors’ products. Two-wheelers are very popular given the heavy traffic in Lagos, because they are faster and cheaper than four-wheelers. At one particular point on our journey, traffic had come to a standstill because the entire stretch of road was filled with water. To get past this roadblock, we had to use a two-wheeler as the water was ankle-deep. The two-wheelers charged about Naira 15 (approximately Rs. 5) to cover a distance of 5 to 6 metres! Overall it was an exciting experience, completely different from the other African countries I have visited. A positive outcome of the tour was that M/s. Nagode International Products Limited is planning to place a substantial order from Godrej to test the market. Hopefully, we will have a good future for our locks in Nigeria. Fredrick
Correa
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