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This certification holds great importance as it has been awarded to only 35 organisations across India. To add to our credit, we are the only Forklift manufacturer and amongst five engineering equipment manufacturers to be awarded this status. This accreditation will help us leverage sales to the defence sector, and will have a wider impact in segments such as automobile majors, auto component manufacturers, logistics service providers and hirers to name a few, for which the demand has been on a rise.
Hemant Vij,
Homegrown brands are Indian brands, born and nurtured in India, that have withstood the test of time and consumer taste, and have successfully been able to take on the world’s best brands in their respective categories. They enjoy a larger than life status and appeal both to users as well as non-users. These brands are both old and new: old, in the sense of being cherished for their values over a long period of time, and new in the sense of being contemporary and still moving ahead with the times. Leading brand gurus have selected the Top 10 brands. The jury comprised Piyush Pandey, Executive Chairman, Ogilvy & Mather India, Aloke Banerjee, Head, Domestic Business, Bombay Dyeing, Dr. C.R. Sridhar, Chief Executive Officer, SRS – Icon Brand Navigation India and Anand Halve, Co-Founder, Chlorophyll Brands and Communications Consultancy Pvt. Ltd. According to Pandey, "A brand is more heart than head". Godrej Locks is synonymous with safety and security in any nook and corner of India. There’s no doubt on the brand’s tremendous strength for it has made an emotional connect with millions of its customers. What began as one man, pioneer-founder Ardeshir B. Godrej’s passion to find a Swadeshi answer to an imported product, is today the unquestionable market leader; Number 1 then, Number 1 now. Congratulations to all the Godrejites and our esteemed customers, who, over the past 107 years, have contributed to make this possible!
Parampal Singh
On the morning of 4 September, P.D. Lam, Executive Director and President, addressed the Conference. B.K. Rajkumar, Vice President and Business Head, Locks Division, also addressed the gathering. Kartik Modi, General Manager (Sales and Marketing), made a presentation on the Division’s marketing strategy, highlighting its aim of being a Total Locking Solution provider. He spoke on the various technology initiatives such as tie-ups with international players, investment and modernisation plans, and new, high-end products to be introduced by the Division this year. Modi also emphasized the need for distributors to invest in quality salesmen, to computerise and to move from wholesaling to distribution. Marketing initiatives too, were discussed.
Then started the awards function in which top distributors from each Zone were presented cash awards, trophies, certificates and mementos. The Number 1 distributor of each Zone was felicitated in a unique way. A film was made on each of them, showing a day in their busy life, their family, social engagements, best business practices, infrastructure and personal/business achievements. This helped the distributors to understand the Top Model Distributors of each Zone better. This not only made the Number 1 distributors and their families feel proud to be a member of the Godrej parivar, but also inspired the other distributors to do much better in the coming financial year and strive to become Model Distributor of their respective Zones. In fact this was the main objective of the Conference. An inhouse-designed, personalised lock was gifted as memento to each and every distributor. The programme ended with the vote of thanks by T. Sashikumar, Senior Manager (Service), followed by traditional lunch called Sadhya.
The evening programme started with a talk by guest speaker Venu Gopal C. Govind, Managing Partner, M/s. Varma & Varma, on "Managing Growth," followed by a Sufi Qwwalli. On Sunday, 5 September, the group left for local sightseeing, which included a backwater trip to Kumarakom. Shangeermelam, a cultural programme, was organised before lunch at Taj Garden Retreat, Kumarakom. A musical evening had people on their toes, while others enjoyed dinner on the boat. The distributors returned to their towns on 6 September after an enjoyable and enriching experience.
Dean Noronha
Kartik Modi addressed the gathering and spoke about the various developments in the market. This was followed by a talk on factory operations by D.P. Gondhali, General Manager (Quality Assurance Maintenance). A presentation on operations was discussed and followed by a visit to the Plant, where the Cartini distributors saw the manufacturing operations in progress. In the next session, there was a discussion on Cartini products vis-à-vis competition, followed by feedback from distributors. The factory staff and the sales team also gave their valuable inputs. The distributors were happy having visited the factory for the first time. They not only gained information on the products, but also exchanged ideas for promoting the brand in the market.
Mayank Gupta,
Yogesh Patel
Top retailers of Bangalore attended the programme, along with local distributors Mahendra Kumar, Maganlal Jain and members of the Locks team. The programme started with a welcome address, followed by a detailed presentation by Dipankar Guha, Deputy Manager (Marketing), on the features/benefits of the new Ultra Locks. Some of the products launched were a result of the ideas given by a few Bangalore retailers who visited the Head Office during the Dealer Relationship Programme. This was a matter of pride for our retailers. We involved them in groups to launch our new products. Such programmes help us to get more ideas and better feedback from the market.
K. Mohan Kumar –{—
"Spot the Safety Factor" Contest The communication elements included:
The prizes included 300 watches for early bird respondents, cameras, mobile phones and a grand prize comprising a trip for two to Singapore. Approximately 3,600 bankers were exposed to the "Spot the Safety Factor" Contest. The results were overwhelming; the response rate was a decent 13 per cent as against the industry average of 2 to 3 per cent. Mega Bankers Meet The Contest was followed by mega Bankers Meets in Mumbai, Delhi, Kolkata and Chennai. Over 600 bankers attended these Meets. The events included a film on the SED, a presentation on solutions for banks, prize distribution ceremony for winners of the "Spot the Safety Factor" Contest and some interesting acrobatics by professional acrobats, thereby personifying strength, which is also the key attribute of the Defender Plus range of Safes and Doors. Chairman and Managing Director Jamshyd N. Godrej, with wife Pheroza, Executive Director and President P.D. Lam and a few other Business Heads attended the Meet in Mumbai. Pheroza Godrej gave away the prizes to winners in the West Zone. These Meets were one of a kind organised by the Division, and appreciated by one and all. Considering the attractive package and the success of these Meets, there is now a demand from the field to organise similar Meets in other towns.
Mehernosh B.
Pithawalla
Byramjee deliberated on the challenges faced by the Division, its objectives and its roadmap to excellence in manufacturing. He shared examples of the good work done on our Single Piece Flow lines of Safes, Safe Deposit Lockers and Automated Teller Machines, quantifying the dramatic improvements in productivity of each of these lines. He also presented their added benefits in terms of saving space and improving quality. The well-appreciated presentation was summed up by showing video clips of some of the Division’s prestigious customers. Shashidhar G. Adiga –{—
"Destination V," our second Annual Sales Conference, was held from 5th to 7th August, 2004 at Le Meridian, Jaipur. A follow-up of last year’s Conference, this year it served as a platform for sharing experiences and learnings, and, more importantly, setting an agenda for the coming months. Kamal Nandi, Vice President (Sales), welcomed the Sales teams from different Branches. Soumitra K. Ghatak, Executive Vice President (Sales, Marketing and Service), in his keynote address, clearly defined the work philosophy, "Play hard ball". The theme of the Conference, "Destination V," a move from the current volume-driven approach to a more relevant, value-driven approach, was highlighted. Nandi, in his presentation, discussed the achievements of the Sales team over the last year and the challenges in today’s competitive scenario. This gave an opportunity to all the Sales teams to see how their individual Branch efforts had contributed to a greater sales plan. Shyam P. Motwani, Vice President (Marketing), outlined the activities carried out by Marketing that add to the strength of on-ground activities. He addressed issues in brand performance in light of changed consumer aspirations. Ashwani G. Keswani, Vice President (Service), discussed the contribution of Godrej SmartCare in creating a competitive advantage for the brand. The mood was upbeat as Anil G. Verma, Executive Vice President and Head (Personnel and Administration), discussed the policies, support plans as well as expectations from employees. The second day of the Conference saw insights from Anurag Handa, Training Consultant, who gave "an outsider’s perspective," dispassionately highlighting the Godrej Appliance realities that create perceptions in the minds of the trade and consumers. Shaziya Khan, Associate Vice President (Strategic Planning), J. Walter Thompson, took the audience through an insightful journey into the consumers’ mind as they grapple with ubiquitous advertising and promotional messages.
An important part of the Conference was "Impact — 2004", a session in which each Branch set three goals for itself with a specific quantified plan of action on a timeline. Handa then conducted a Sales Training workshop. Issues in distributor and dealer management, and contemporary case studies were discussed, once again giving an opportunity for sharing experiences and perspectives. A healthy internal competition always invigorates the entire organisation. Prior to the Conference, Branches were asked to submit novel initiatives undertaken by them. The five Best Practices, selected after screening, were shared by Bangalore, Lucknow, Chennai, Chandigarh and Bhubaneshwar Branches, to everybody’s benefit. The spirit of competition was further spurred as the Branches vied for various individual and team awards, apart from the coveted "Best Branch Award". Amidst loud applause and appreciation, the Hyderabad team walked away with the Award. The Sales Conference had its lighter moments, too. Traditional dances, kite flying, etc. kept the enjoyment quotient high. Hard balls were distributed as reminders of playing the hard ball each day and in every activity. The Appliance team was rejuvenated enough to move towards the direction of "Destination V".
Ankita Srivastava
At 10 p.m. on Saturday, 21 August, 2004, Chhatrapati Shivaji Terminus, Mumbai, had the SmartCare galaxy with all its excited stars assembled to "embark" on the journey. There was some talk of the greenery that would be missed on the Konkan Railway route during the night journey. But the train, not unacceptably, was four hours late. And, the verdurous charm of Konkan captivated us. We reached the venue, Hotel Cidade de Goa, on Sunday. The inviting rooms had great views of the beach outside. Our tiredness gave way to excitement. The boys did a bit of sightseeing and returned after a dose of decibels on the Mandovi cruise. A great dinner and multiple desserts later, the group dispersed. Many then started anticipating the next day’s event. The huge conference hall was full the next morning and, at 9 a.m. sharp, Ashwani G. Keswani welcomed the gathering at the Appliance Division’s All-India Service Conference. Keswani explained the theme, "Customer in Focus" of the conference christened "Yes Boss," acknowledging the place of the customer at the apex. Soumitra K. Ghatak, in his fine keynote presentation, showed how important it was to smile and bring that smile on the customer’s face. It looked simple, but we soon realised that it was not that easy. We had to do more, provide more options all the time, and did not have the luxury of "Yes-But"ting. We were to constantly look for ways to respond with "Yes, and also...". Ghatak ended the address with a strong comment, that winning Service is not just about professionalism, but passion. Keswani gave us some interesting insights into Service Delivery. He narrated his experience of how the enterprising rise above the rest because they think differently. He said, "There are no traffic jams along the extra mile". He pointed out how customer complaints are the schoolbooks from which we learn. Highlighting the significance of the Conference’s theme, he ended energetically with Sam Walton’s dramatic words, "There is only one Boss. The customer. And he can fire everyone in the company from the chairman on down, simply by spending his money somewhere else." Kamal Nandi gave an informative and lucid presentation on the Consumer Durables Market, outlining plans for the future, and expectations from Service. Dhiren Vora, General Manager (Service), spoke about the challenges being addressed by the Supply Chain. U.A. Abbasi, General Manager (Service) spoke about the service revenue growth achieved by the Service team’s untiring efforts and the attributes required of a world-class service provider.
In the Branch presentations, it was heartening to note the good practices in Ahmedabad, Chennai, Jaipur, Kolkata and Mumbai Branches on different fronts — each a case of surmounting a challenge and emerging stronger. It was a special evening that kicked off at 7.30 p.m. with everyone looking their best. Yes, this was the Awards Ceremony. The stars of the evening from different regions were applauded for their achievements and celebrations continued throughout the evening, which ended with cocktails and dinner. The next morning started with a presentation by Bhupendra Mathur, Senior Vice President and Executive Director, CSMM, New Delhi. He shared interesting insights on Customer Satisfaction Measurement Systems and Service Excellence Models, which had cross-industry learning for us. I.P. Singh, Consultant, gave a detailed account of what service entails and what direction a company should take to make Customer Service the ultimate advantage. K.P. Acharya, Deputy General Manager (Service) and Sunil Sajnani, Manager (Service), gave a presentation on the empowering tool that BaaN has become for Service today. S.A. Juvekar, Deputy General Manager (Service), briefed the group on the training initiatives undertaken by the Appliance Division. In the afternoon, groups were reformed for syndicated working on "Impact—2004" with each Branch/Region chalking out the "smart" action plans for their key goals and initiatives.
The meeting ended with a wonderful gesture of spontaneous response of the entire service team in acknowledging the motivation and leadership provided by its helmsman, Ashwani G. Keswani. It was a proud team indeed that promised to take Service to even greater heights over the next three years. No cakewalk that, but don’t take this team lightly — they’ll do it!
Ramesh
Krishnamurthy
The latest string of new product introductions is in keeping with the same spirit of Innovation. Godrej has launched a new entry-level model called Godrej Number 1. Priced at Rs. 6,000/-, this model is targeted at the first-time buyer of a Refrigerator and is an excellent price point to attract potential buyers into the category. In Washing Machines, Godrej set new benchmarks with the launch of the revolutionary QuadraPlus Technology. The unique QuadraPlus Pulsator produces a powerful thumping action that knocks out dirt from the fabric effectively, yet gently. It also generates a tumbling action for superior cleaning, besides causing superior untangling. This technology is available in lead models in the Semi Automatic and the Fully Automatic segments. In Air Conditioners, too, Godrej has launched India’s most powerful AC in the 1.5T Window AC segment with a 19,656 BTU compressor coupled with Power Saver Controls. There’s a lot more to come from the Godrej Hi-Tech Hungama.
Deepa Krishnan
With a view to highlight its full range of appliances, on the auspicious occasion of Ganesh Chaturthi, the state of Maharashtra saw attractive exchange price offers on its top-of-the-line models in Refrigerators and Air Conditioners, and its most popular Fully Automatic Washing Machine. The short but impactful week-long activity saw tremendous response from consumers, which has prompted us to take it forward to other cities as well, first among them being Chandigarh, which would be activated shortly.
Aditya Hirlekar –{—
In Chennai, Chief Guest, Architect
Kapil Chitale of Chitale & Sons inaugurated the Mega Show, held from 15th
to 19th
September, 2004. FIG participated in a big way. We displayed all our new
products. Rajesh Makollath, Senior Manager (Sales), R. Ramesh, Senior Sales
Executive, N. Shiva, Deputy Manager (Sales), S.R. Muralikrishna, Executive
(Service), and other FIG members teamed up to put up a good show.
The programme, which was held on 21 August, 2004 was attended by the Gujarat Chapter members of the IIA and their National Chairman, Balbir Verma and the Gujarat Chapter Chairman, Arun Shah. Around 150 architects were present for this function held at the Welcome Group Hotel, Vadodara. Among the dignitaries present were Kath Williams of the U.S. Green Business Centre and Architect Anupama Kundoo of Auroville. Speaking at the function, Williams talked about the support the Godrej Group has been extending to the community.
Godrej were the main sponsors of the event, and our Ahmedabad Branch team comprising Manoj Rathi, Senior Manager, FIG (Sales and Service), Cyrus Sabawalla, Senior Manager (Sales and Service), Security Equipment Division, Kirti Rao, Executive (Sales), Security Equipment Division, V.S. Hodiwalla, Deputy Manager, FIG (Home) and other FIG team members put in a lot of efforts to make this programme a great success.
Doreen Rosario
The camp was inaugurated with the traditional breaking of a coconut by Arjun Mundiya, Chief Plant Engineer, RCF. Mundiya also flagged off the occasion by cutting a ribbon in the presence of a team comprising technicians, forklift drivers and other staff members of the RCF. We took this opportunity to explain the new range of products, improvement in the existing forklift models and other traded products such as the range of Crown, Genie and Manitou. This time, instead of calling all the Forklifts at a centralised place, we went in the various departments of the RCF, made presentations and conducted health check-ups. This effort brought a lot of intimacy with the end users of our forklifts, and also gave us a chance to have one-to-one interaction with the users as well as the maintenance staff. The camp concluded with a one-hour classroom session with drivers and technicians to know their day-to-day problems and to collect/pass on information on upgradation aspects. They were educated on the importance of using genuine spares. Various kinds of annual maintenance contracts and improvements in the service setup were also discussed. T-shirts, with the Godrej Material Handling Equipment (MHE) logo, were distributed as mementos to the team of technicians and operators to create that special bond with our Company. All in all, the camp was a success. In turn, the RCF promised their continued patronage to MHE Division.
Chetan Gole
We had displayed our Grid and Reflex Modules, along with the new models of Chairs. Architects took keen interest in our range of products, and the desired feedback, if any, was given there and then. The Meet has proved fruitful for the FIG (Institution) team members in cementing relationships with the architect and design community, and showcasing of progress made by Godrej in developing products suiting to changing customer needs. The Meet was a grand success.
Sushil Thariani
The main motive behind this Meet was to enhance our relations with bankers and give them Strengthening Solutions for old doors and safes. Since bankers are familiar with our products, instead of displaying them, we made a presentation and distributed a docket on Strengthening Solutions. Our special thanks to Sushil Kadam, Associate Manager (Marketing), Head Office, Security Equipment Division, with whose assistance the event was a success, and we are hopeful of getting breakthrough orders for Strengthening Solutions.
Sanjeev Aggarwal
Ghaziabad Branch: A Roadshow was organised at Noida along with our Noida Wholesale Dealer, Vikas Furniture. Another one was organised in Ghaziabad, in the Teej Mela organised by "Vibhavari," an association of housewives. Also, at Navyug Market, Ghaziabad, along with our Ghaziabad Wholesale Dealer, Deekay Refrigeration. Ratan Thapa Delhi Branch: A Roadshow was organised at Green Park Market and at the South Extension market.
Ajay Mathur
Ajay Mathur
Asit B. Das
Both the Chief Guest and the Guest of Honour appreciated our Company’s activities at the national and international levels, and its commitment towards customer satisfaction and towards quality. They also complimented our after-sales service.
Smeeta Narayanan, Associate Manager (Open Plan Office System), Head Office and Sharukh Patel, Senior Executive (Marketing), Security Equipment Division, Head Office, made presentations on the Furniture and Interiors Group (Institution) products and Security products, respectively. In an open session, B.P. Chinoy clarified all queries raised by visitors. Syed G. Mohammed, Sales Executive, Security Equipment Division, Visakhapatnam Branch, delivered the vote of thanks.
The response was tremendous. The customers demanded the Exhibition be extended by one more day. Thus the Exhibition ended on 12 September, 2004. The sale of Perfect Home Furniture alone was more than Rs. 2 lacs. Enquiries worth another Rs. 2.5 lacs were generated for Home Furniture. Enquiries for Kitchen Cabinets were also generated. K.V. Kedarnath
The fire was first seen by one of our security guards on duty at around 2.30 a.m. on 30 July, 2004. He immediately rushed to the nearest telephone facility and contacted the fire personnel, who arrived at 3 a.m. with a fire engine. However, one fire engine was just not enough. They had to increasingly press other engines into service. In all, eight fire engines fought for over 15 hours. Simmering continued at some areas for over 10 days. There was heavy wind at that time and, by 3 a.m., the entire structure and stocks were in flames. All our finished stock and in-use material were reduced to ashes. The civil structure, including the roof, collapsed. The estimated loss is approximately Rs. 9 crore worth of stocks, and a loss of Rs. 2 crores towards building and infrastructure. A Crisis Management team was formed at the Branch by early morning to handle the fallout of the event. Under the leadership of Branch Manager Srinivas Manda, the Branch team comprising local heads of all Divisions/functions split into groups to handle: 1) Statutory
authorities, police and insurance The team was further reinforced by the arrival of senior managers from Mumbai: George Menezes, National Commercial Manager, Ajay Pimparkar, General Manager, V.S. Narasimha, Regional Commercial Manager (South), Madhukar Duri, Assistant Manager (Operation Technology Group) and from Chennai: K.M. Vinod Kumar, General Manager (South), T.M. Mohan, Assistant General Manager and Regional Head (Finance and Accounts), and A.C. Sivanandan, Zonal System Administrator. Thanks to their collective expertise and support, the Branch quickly resumed operations within 72 hours of the episode. The employees of Hyderabad Branch rose to the occasion and pitched in their respective capacity in restoration activities. A special mention needs to be made here about the efforts of V. Gopalakrishna, Deputy Manager (Administration), who was the first to reach the site after the fire was detected, and who worked tirelessly during the crisis to put the Branch back on rails.
A temporary office started functioning from Abids from 31 July and the warehouse at Uppal was in operation by 5 August. The Branch ended the month of August with a reasonable billing performance, thus showing our collective ability to recoup so soon after the disaster. The incident underlines the importance of adequate fire detection, prevention and control measures for all our offices and infrastructure across the country.
Srinivas Manda
A Slimline Storwel was placed on a 3-wheeler, decorated with promotional banners and displayed at prominent residential locales in the city. This exercise was done across three important locations from 12th to 14th August.
N.S.N. Moorthy
General Managers, Senior Managers, Zonal Managers of various banks and Path Sansthas (small financial institutions) were present for the Meet, which started with a welcome drink, followed by an introductory speech by Neville Irani, Deputy Manager, Security Equipment products. A welcome speech, briefly mentioning the Company’s decision to merge parts of Maharashtra Branch territory with Pune Branch, was delivered by Firdaus Dinshaw, Senior Manager, Pune Branch, followed by presentations by Anand Karmarkar, Deputy Manager, Furniture and Interiors Group (Institution) and Afrid Edulji, Deputy Manager, Furniture and Interiors Group (Home), on our new range of Seating and Modular Systems and our new range of Home products, respectively.
A detailed presentation on the current threats to bankers, and the solutions provided by Godrej, was given by Sushil Kadam, Associate Manager (Marketing), Security Equipment Division. Lots of enquiries were generated for Add-on Doors after the presentation. Products such as E-swipe Safes, 10 L Dataline Safe, etc. were on display, which were well appreciated by the crowd. Vinit Karde, Assistant Manager and Amitav Raut, Senior Executive, along with Kumar Dhole, Associate Manager and Shanta Mohan, Senior Executive (all from Pune Branch), had put in special efforts to ensure the success of the Meet. The vote of thanks was delivered by Neville Irani.
Shanta Mohan –{—
It was held with the objective of encouraging workers in
industry by recognition of excellence in skills through organised competition in
select trades, and promoting skills-development programmes in industry. This
annual event receives tremendous support from Indian industry with enthusiastic
participation by skilled workers in the following nine trades in which the
Competition was held: While Ramesh Kalbhor secured first rank in the trade of Industrial Electronics amongst four contestants, S.B. Kundale secured first rank in the trade of Electrician amongst 12 contestants. The other contestants were from reputed organisations such as Tata Motors, Mico Bosch Ltd., Atlas Copco, etc. In all, there were 83 participants from 17 prominent companies. Industries sponsor candidates to this Competition to upgrade the standards and status of vocational trades and skills. There are minimum six competitors in each trade. Also, each company is permitted to sponsor a maximum of two candidates per trade. Godrej & Boyce had sponsored, in all, five of its workmen.
The Workskills India Competition involves a practical test of eight hours duration in each trade. Competitors have a set time to complete the job, which is judged by a panel of experts according to a prescribed marking system. The minimum qualifying marks are 60 per cent. This Competition was held in two categories based on age: Gautam Nanavati, Chairman, CII (Western Region) and Sudhir Trehan, Deputy Chairman, CII (Western Region), graced the occasion. Ashok Sinha, Secretary, Labour, gave away the awards/certificates of merit. The winners of the regional events are now to be sponsored for the National Workskills Competition to be held at Foreman Training Institute. The Workskills India Competition continues to be an important CII initiative for inspiring and motivating industrial workers. T.P. Vaishnav,
The Induction Programme was designed comprehensively so as to give an overview of the organisation. During the Programme, Division Heads shared their business strategies and plans, which included shop floor visits. The wide spectrum of our products in the Showroom and Knowledge Centre impressed the Management Graduates in terms of the diversity in our organisation. The visit to the mangroves was also well appreciated. The "Leading Change" Workshop was conducted, which allowed the Management Graduates to discover their purpose in life. A workshop on Performance Management System of Godrej & Boyce Mfg. Co. Ltd., too, was conducted. There could not have been a better finale than the interaction with Chairman and Managing Director Jamshyd N. Godrej, who shared his vision and future plans for the organisation. The Induction Programme came to an end with an informal gathering at the Godrej Hillside Club, where senior management personnel wished the new entrants a successful career in Godrej. Some of the Management Trainees had this to say: "Very well organised…" "Enriching, exciting and informative."
"The best I could ever get. You HR guys are simply superb."
Corporate Personnel and Administration Department
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