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Editorial Consultants
E. J. Kalwachia and
A. C. PatankarCorrespondents
A. I. Bhuvaneshwar (East)
F. K. Khapoliwalla (West)
Dhruv Sharma (New Delhi)
Vinod Kumar (Chennai)
Distributors
Nariman Bacha
S.R. Marolia
Contributing Editor
P. D. Muncherji
Copy Editor
Delshad Kumana
Assistant Editor
Rashna Ardesher
Editor
B. K. Karanjia |
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"Mission Mode" Lacking
In a recent
article in the Mumbai Samachar, D.K. Tamboli, a former trustee of the Bombay
Parsi Panchayat and Chairman of the World Zoroastrian Organisation, deplored
the failure of the leadership of the Parsi community to harvest the power
and potential of Parsi youth — not because of a lack of resources, but because
of “a problem of attitude” whereby the leaders are unable to outgrow their
mindset of limited achievement. In other words, lack of the “mission mode”,
with a vision for our youth.
This is not the first time that the community’s leadership has been found
wanting. More than half a century ago the number of Parsi families in the
city numbered 50,000, nearly a quarter of whom eked out a meagre existence
on doles dished out by various Parsi charitable institutions. Disgusted by
the sight of the long queues outside these institutions, the Company’s
pioneer-founder Ardeshir Godrej, having successfully established the steel
and soap manufacturing industries, bought 600 acres of land in Nasik for the
purpose of running a farm and a dairy. He realised, as did his mentor
Mahatma Gandhi, the importance of village uplift and of simultaneously
providing an independent, remunerative and dignified means of employment to
able-bodied Parsis. Ardeshir believed that Parsis who had contributed to the
growth and development of Bombay would be able to do likewise for rural
uplift once they had established a foothold in the villages.
Ardeshir’s was an unusual case of a successful industrialist taking to
farming as a profession. He himself brought the land under cultivation and
laid the groundwork for establishing both the farm at Pimpalgaon and the
dairy at Mashrul. But then, in the early 1930s, an inner compulsion led
Ardeshir to withdraw from public life altogether. Nevertheless he took care
not only to make financial provision for the farm from his estate, but also
laid down specific instructions on how to run the farm and the dairy in his
will. After Ardeshir’s death in 1936, the Godrej Farm Management and
Advisory Committee was, accordingly, formed with the assistance of the Parsi
Panchayat, which assumed full responsibility: “The members did the best they
could, in the unfamiliar, rather bewildering circumstances in which they
found themselves — born and bred city men, confronted with the problem of
setting up a farm miles away from Bombay. They went through the motions in
all sincerity and tried to do their best, but unfortunately their best was
not good enough.”*
There were several reasons for their failure, in spite of the expert advice
available to the Committee about the promising commercial prospects of the
undertaking. Settlers of the right type were difficult to find in an urban
community like the Parsis. To make matters worse, little or no publicity was
given to the attractive terms that were being offered — free
accommodation on the site, the opportunity to learn a new trade, excellent
prospects of earning a decent living, even the promise of regular
entertainment. Regular meetings were held to discuss the farm’s affairs. But
no consistent effort was made to establish proper communications within the
farm by building a bridge over the River Godavari cutting across it at
Savargaon. No fresh initiatives were taken. No visits were made to the farm.
Inevitably, there were losses.
There was, however, a clause in Ardeshir’s will stating that if the Trustees
felt it was not worthwhile to continue with the project, they could close it
down and use the income for the relief of the poor in the community. The
community’s akabars seized upon this clause with almost unseemly eagerness,
and wound up the farm as well as the dairy, no doubt with a sense of
considerable relief.
Ardeshir’s lofty idea came to nothing. The once-in-a-lifetime opportunity
offered to the community of developing the rural sector with its
characteristic enterprise and initiative was not taken. The pernicious,
self-perpetuating system of doles still continues, and Tamboli has good
reason to lament the continuing failure of the community’s leadership.

B.K. Karanjia
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*
The full details are given in a monograph on Pioneer-Founder Ardeshir
Godrej, VIJITATMA, to be published shortly by Viking Penguin India. |
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